Business Model Designer
description
Transcript of Business Model Designer
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Designer
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Reference book:
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Author:Alexander Osterwalder andYves Pigneur
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1. Understand what is “Business Model”
2. The 9 Building Blocks of a Business
3. Examples of some common patterns
4. Using the Business Model Canvass
Learning Objectives
Be a Business Model Designer
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Example: Book Publishing
1. Through publisher
2. Self-publish
3. Sponsored book
4. Customized book
5. FREE for marketing
6. Publish on demand
7. Co-created book
8. Online book (ebooks)
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Why Business Model Design?
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Without a Common language
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Common Identity, language of work
Common values, attitude & behaviour
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Visualize the ideas –
tell the story
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Business Model Canvass
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The 9 Building Blocks
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• Common needs• Common behaviour• Common attributes
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No customers
Crap
Complete on Value
Complete on price
Uniq
ue
Valuable
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An example….Apple iPod / iTune
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General facts: • 161 million members, Revenues US$522 million• Help professionals stay connected to each other• Manage their professional identity
Individual Solutions: • Basic (FREE)• Premium services (Paid)
Corporate Solutions: • Hiring solutions• Marketing & Advertising
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3 Key Revenues Streams: • Premium service (20%)• Hiring solutions (50%)• Marketing solutions (30%)
Sales Channels: • Corporate solutions – Online & Field Sales (55%)• Premium solutions - Online (45%)
Competition: • Job board like Monster, JobDB etc• BranchOut (integrated with Facebook)
Financial Year 2011:Total revenues US$522 million
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Designing Your
Business Model
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Assignments:
1.) Design the business model relating to your project
2.) Each group to present in next week’s class (5 mins)