Business model canvas

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  • 1. DayMonth YearThe Business Model Canvas On:Designed for: Designed by:No. Iteration:Key Partners Key Activities Value PropositionsCustomer Relationships Customer SegmentsWho are our Key Partners?What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our CustomerFor whom are we creating value?Who are our key suppliers? Our Distribution Channels? Which one of our customers problems are we helping to solve? Segments expect us to establish and maintain with them?Who are our most important customers?Which Key Resources are we acquiring from partners?Customer Relationships?What bundles of products and services are we offering to each Customer Segment? Which ones have we established?Mass MarketWhich Key Activities do partners perform?Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? Niche Market Segmentedmotivations for partnerships:Optimization and economy categories ProductioncharacteristicsNewnessHow costly are they? Diversified Multi-sided PlatformReduction of risk and uncertaintyProblem SolvingPerformance examplesAcquisition of particular resources and activities Platform/Network Customization Personal assistanceGetting the Job DoneDedicated Personal AssistanceDesignSelf-ServiceBrand/StatusAutomated ServicesPrice CommunitiesCost ReductionCo-creationRisk ReductionAccessibilityConvenience/Usability Key ResourcesChannels What Key Resources do our Value Propositions require?Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? types of resources PhysicalHow are our Channels integrated? Intellectual (brand patents, copyrights, data) Which ones work best? Human FinancialWhich ones are most cost-efficient?How are we integrating them with customer routines?channel phases:1. Awareness How do we raise awareness about our companys products and services?2. Evaluation How do we help customers evaluate our organizations Value Proposition?3. Purchase How do we allow customers to purchase specific products and services?4. Delivery How do we deliver a Value Proposition to customers?5. After sales How do we provide post-purchase customer support?Cost Structure Revenue StreamsWhat are the most important costs inherent in our business model?For what value are our customers really willing to pay?Which Key Resources are most expensive?For what do they currently pay?Which Key Activities are most expensive? How are they currently paying?is your business more:Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) How would they prefer to pay?Value Driven ( focused on value creation, premium value proposition) How much does each Revenue Stream contribute to overall revenues?sample characteristics:types: fixed pricing dynamic pricingFixed Costs (salaries, rents, utilities) Asset sale List PriceNegotiation( bargaining)Variable costs Usage feeProduct feature dependent Yield ManagementEconomies of scale Subscription FeesCustomer segment dependentReal-time-MarketEconomies of scope Lending/Renting/LeasingVolume dependent Licensing Brokerage fees Advertisingwww.businessmodelgeneration.comThis work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.To view a copy of this license, visit or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.