Business Master’s Programs: Insights on Candidate Decision Making · 2019-04-19 · Demand for...

Market Intelligence

mba.com Prospective Students Survey 2019

Supplemental Report

April 2019

Demand for MBA and Business Master’s Programs: Insights on Candidate Decision Making

Demand for MBA and Business Master’s Programs: Insights on Candidate Decision Making Supplemental Report, mba.com Prospective Students Survey 2019 is a product of the Graduate Management Admission Council (GMAC), a global, mission-driven association of 223 leading graduate business schools. Founded in 1953, we are actively committed to advancing the art andscience of admissions by convening and representing the industry and offering best-in-class products and services for schools and students. GMAC owns and administers the Graduate Management Admission Test™ (GMAT™) exam, used by more than 7,000 graduate programs worldwide. Other GMAC assessments include the NMAT by GMAC™ exam, for entrance into graduate management programs in India, South Africa, and the Philippines, and the Executive Assessment, specifically designed for Executive MBA programs around the world. The Council is based in the United States with offices in the United Kingdom, India,and China.

Contents


Introduction

Program Specific Analyses

Candidate Profiles by Preferred Program Category

Candidate Profiles by Citizenship

Candidate Profiles by Residence

Preferred Study Destination

Respondent Demographic Profile

Contributors and Contact Information

4

5

29

34

63

92

109

111

Introduction

Nearly 10,000 mba.com registrants worldwide responded to

the mba.com Prospective Students Survey in 2018


Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com—the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate business school program. The findings detailed in this supplemental report are based on responses from a total of 9,617 individuals surveyed between January and December 2018.

Survey respondents represent demand for various MBA and business master’s program categories, including full-time MBA, professional MBA, executive MBA, and business master’s programs. Each program category contains specific program types. For example, full-time MBA programs include full-time one-year and full-time two-year MBA programs. Professional MBA programs include part-time, flexible, and online MBA programs. Business master’s programs include Master in Management, Master of Finance, Master of Data Analytics, and Master of Accounting, among others.

This report—a supplement to the Demand for MBA and Business Master’s Programs: Insights on Candidate Decision Making Summary Report—provides detailed breakdowns of 2018 candidate survey responses by a number of variables of interest to school professionals, including by program type, candidate country of citizenship and residence, and candidate preferred study destination.

About the Data

The results of this survey do not necessarily reflect a statistically representative sample of the global prospective student population. Rather, the results reflect responses from prospective students who register on mba.com. Because of this limitation, the results of this research study should not be used to generalize about the global prospective student population, but rather the mba.com registrant population.

Explore and Filter the Data for Yourself

An Interactive Data Research Tool accompanies the mba.com Prospective Students Survey 2019. Available exclusively to school professionals at GMAT™ score-accepting institutions, the tool allows users to customize data searches by multiple survey response variables, such as candidate segment, citizenship/residence, gender, age, preferred program type, and more. Access it with your gmac.com login at:

www.gmac.com/prospectivestudents.

Business School Participation in GMAC Research

GMAC Research offers graduate business schools opportunities to gather data and generate insights about the business school pipeline.

Schools can sign up to participate in the GMAC Application Trends Survey and Corporate Recruiters Survey on our survey sign-up page:

www.gmac.com/surveysignup.

https://www.gmac.com/market-intelligence-and-research/research-library/admissions-and-application-trends/demand-for-mba-and-business-masters-programs-summary-report-2019

http://www.gmac.com/prospectivestudents

http://www.gmac.com/surveysignup

This section features data by program type, including:

• Candidate consideration and preference for the program type

• Candidate consideration of the program type by demographics, including gender, age, world region of residence, and undergraduate major

• First business school decision among candidates considering the program type

• Ranking of factors in the school selection decision among candidates considering the program type

5



Full-Time One-Year MBA


Type of

degree

program

45%Specific

school

41%

Regional location

14%

First Business School Consideration

Candidates Considering This Program Type

Percentage of Candidates Considering This Program Type by Demographic Group

49%

45%

38%

45%

56%

48%

31%

41%

49%

43%

59%

47%

54%

63%

39%

38%

44%

46%

52%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East

East/Southeast Asia/PI

Central and South Asia

United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics

Humanities/Soc. Sci.

STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

47%consider

21%prefer

Candidate Consideration and Preference for This Program Type


Full-Time Two-Year MBA




50%

40%

39%

50%

55%

35%

25%

38%

44%

33%

61%

53%

41%

58%

31%

29%

42%

49%

49%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

45%consider

19%prefer


Type of

degree

program

43%Specific

school

45%

Regional location

13%



Part-Time MBA




23%

21%

10%

17%

27%

36%

34%

19%

19%

12%

4%

39%

39%

15%

13%

9%

20%

26%

24%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

22%consider

6%prefer


Type of

degree

program

43%Specific

school

32%

Regional

location

25%



Flexible MBA




17%

20%

12%

16%

21%

25%

24%

20%

16%

13%

8%

29%

25%

13%

9%

12%

17%

23%

19%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

4%prefer


Type of

degree

program

45%Specific

school

34%

Regional

location

21%


18%consider


Executive MBA




16%

12%

7%

9%

14%

31%

34%

15%

14%

8%

18%

16%

19%

15%

13%

11%

11%

15%

19%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

14%consider

4%prefer


Type of

degree

program

44%Specific

school

40%

Regional location

16%



Online MBA




12%

12%

6%

8%

14%

21%

28%

13%

10%

5%

3%

23%

16%

6%

4%

8%

11%

16%

12%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

12%consider

3%prefer


Type of

degree

program

55%

Specific

school

25%

Regional

location

20%



Joint/Dual Degree Program (With an MBA)




11%

12%

9%

12%

13%

11%

9%

11%

7%

8%

10%

16%

13%

12%

6%

8%

11%

16%

12%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

3%prefer


Type of

degree

program

48%

Specific

school

40%

Regional location

13%


11%consider


Hybrid/Blended MBA Program




8%

9%

5%

6%

9%

14%

20%

9%

6%

6%

5%

14%

12%

6%

4%

5%

8%

11%

9%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

9%consider

2%prefer


Type of

degree

program

50%

Specific

school

30%

Regional

location

20%



Master of Finance




26%

22%

37%

29%

18%

14%

10%

29%

16%

33%

23%

16%

16%

28%

35%

33%

33%

14%

17%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

24%consider

10%prefer


Type of

degree

program

49%

Specific

school

40%

Regional location

11%



Master of Data Analytics




19%

20%

24%

22%

17%

15%

16%

21%

12%

28%

21%

16%

18%

17%

18%

17%

21%

14%

23%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

19%consider

5%prefer


Type of

degree

program

51%

Specific

school

35%

Regional location

14%



Master in International Management




12%

17%

22%

17%

10%

9%

9%

18%

15%

16%

21%

5%

11%

12%

25%

23%

16%

16%

13%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

14%consider

3%prefer


Type of

degree

program

52%

Specific

school

36%

Regional location

13%



Master in Management




13%

17%

21%

20%

9%

8%

13%

18%

15%

16%

14%

6%

13%

13%

31%

23%

17%

16%

12%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

14%consider

3%prefer


Type of

degree

program

51%

Specific

school

36%

Regional location

13%



Master of Marketing




8%

16%

18%

16%

9%

6%

7%

11%

15%

18%

16%

7%

8%

8%

14%

14%

14%

17%

8%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

12%consider

2%prefer


Type of

degree

program

48%

Specific

school

37%

Regional location

15%



Master of Accounting




9%

14%

18%

12%

7%

7%

12%

14%

4%

14%

6%

14%

9%

1%

9%

6%

16%

7%

5%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

11%consider

4%prefer


Type of

degree

program

54%

Specific

school

31%

Regional location

15%



Master of Information Technology




11%

12%

15%

12%

10%

8%

9%

15%

9%

18%

13%

8%

7%

9%

10%

11%

12%

10%

14%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

11%consider

2%prefer


Type of

degree

program

53%

Specific

school

32%

Regional location

15%



Master of Project Management




9%

12%

11%

12%

8%

9%

13%

18%

18%

13%

12%

6%

9%

11%

9%

14%

10%

11%

12%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

10%consider

1%prefer


Type of

degree

program

53%

Specific

school

32%

Regional location

16%



Master of Entrepreneurship




10%

10%

13%

11%

9%

7%

9%

17%

13%

10%

16%

5%

7%

10%

12%

13%

11%

11%

11%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

10%consider

1%prefer


Type of

degree

program

52%

Specific

school

35%

Regional location

13%



Master of Supply Chain Management




9%

9%

10%

10%

8%

8%

9%

12%

8%

10%

13%

7%

4%

8%

9%

7%

9%

8%

12%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

9%consider

1%prefer


Type of

degree

program

51%

Specific

school

34%

Regional location

15%



Master of Human Resources




4%

9%

9%

7%

5%

6%

9%

13%

4%

9%

10%

5%

6%

4%

4%

4%

7%

10%

5%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

6%consider

1%prefer


Type of

degree

program

53%

Specific

school

32%

Regional location

15%



Master of Engineering Management




7%

4%

4%

6%

6%

4%

6%

8%

10%

4%

9%

4%

4%

6%

5%

1%

2%

3%

12%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

5%consider

1%prefer


Type of

degree

program

49%

Specific

school

34%

Regional location

17%



Master of Real Estate Management




4%

4%

6%

4%

3%

3%

3%

5%

3%

8%

4%

3%

2%

4%

3%

3%

5%

6%

4%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

4%consider

<1%prefer


Type of

degree

program

45%Specific

school

39%

Regional location

15%



Master of Taxation




3%

4%

5%

3%

2%

3%

4%

8%

2%

4%

3%

4%

2%

1%

2%

4%

5%

3%

2%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

3%consider

<1%prefer


Type of

degree

program

58%

Specific

school

28%

Regional location

14%



Master of Health Administration




3%

4%

3%

3%

3%

4%

6%

3%

3%

2%

3%

4%

5%

2%

2%

4%

3%

6%

4%

Male

Female

22 and under

23 to 24

25 to 30

31 to 39

40 and older

Africa

Middle East



United States

Canada

Latin America

Western Europe

Eastern Europe

Business/Economics


STEM

Resi

dence

Age

Gender

Underg

raduate

Majo

r

3%consider

<1%prefer


Type of

degree

program

50%

Specific

school

34%

Regional location

15%


29

Candidate Profiles by Preferred Program CategoryThis section features data by candidate preferred program category, including:

• Gender

• Median age

• Median years work experience

• Undergraduate major category

• Home ownership

• Marital status

• Child status


Full-Time MBA


52%

22%

42%

Business/Economics Humanities/Social Sciences STEM

Undergraduate Major Category*

20% 17% 10%Own a home Married Have children

Men63%

Women37%

Gender

26Median age

3Median years

work experience

At the time of mba.com registration

Candidates who prefer full-time MBA program types began considering business school a median of 15 months after completing their undergraduate degree. At the time of mba.com registration they have a median age of 26 and a median of three years of work experience. About 1 in 5 own a home (20%) and are married (17%), and 1 in 10 have children (10%).

Sixty-three percent are men and 37 percent are women. Half majored in business/economics as undergraduates (52%), 42 percent majored in a STEM field, and 22 percent majored in a humanities/social sciences field.

*Total does not sum to 100 percent because of multiple selections.

Median timing of first consideration of business school

15months after completion of undergraduate degree

Professional MBA



52%

26%

37%




Men56%Women

44%

Gender

28Median age

4Median years

work experience


Candidates who prefer professional MBA program types began considering business school a median of 28 months after completing their undergraduate degree. At the time of mba.com registration they have a median age of 28 and a median of four years work of experience. More than 1 in 3 own a home (36%) and are married (35%), and about 1 in 4 have children (24%).

Fifty-six percent are men and 44 percent are women. Half majored in business/economics as undergraduates (52%), 37 percent majored in a STEM field, and 26 percent majored in a humanities/social sciences field.



28months after completion of undergraduate degree

Executive MBA



37%

23%

56%




Men67%

Women33%

Gender

34Median age

9.5Median years

work experience


Candidates who prefer executive MBA program types began considering business school a median of five years after completing their undergraduate degree. At the time of mba.com registration they have a median age of 34 and a median of nine and a half years of work experience. About half own a home (47%) and are married (52%), and 39 percent have children.

Sixty-seven percent are men and 33 percent are women. More than half majored in a STEM field as undergraduates (56%), 37 percent majored in business/economics, and 23 percent majored in a humanities/social sciences field.



5years after completion of

undergraduate degree

Business Master’s



76%

17%

27%




Men49%

Women50%

Gender

23Median age

0Median years

work experience


Candidates who prefer business master’s program types began considering business school a median of 10 months before completing their undergraduate degree. At the time of mba.com registration they have a median age of 23 and a median of zero years of work experience. About 1 in 5 own a home (18%), and about 1 in 10 are married (10%) and have children (9%).

The gender split is about equal. Three in 4 majored in business/economics as undergraduates (76%), 27 percent majored in a STEM field, and 17 percent majored in a humanities/social sciences field.



10months before completion of undergraduate degree

Application Trends Survey Report 2018

Candidate Profiles by CitizenshipThis section features data by candidate country of citizenship, including:

• Program considerations

• Top 10 program types considered

• Top program types preferred

• Application plans by relative location

• Application plans by program world region

• Preferred study destination by program country

34


Australia


MBA program

types only

42%

Business master’s program

types only

13%

Both

45%

44%

44%

26%

26%

25%

18%

18%

16%

13%

13%

Full-time two-year MBA

Full-time one-year MBA

Part-time MBA

Executive MBA

Flexible MBA

Online MBA

Master of Finance


Hybrid/blended MBA

Master of Int'l Management

Top 10 Program Types Considered

5%

5%

9%

11%

11%

11%

26%


Online MBA

Flexible MBA

Master of Finance


Executive MBA


Top Program Types Preferred*

Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.

Program Considerations

Application Plans by Relative Location

Application Plans by Program World Region

Preferred Study Destination by Program Country*

28%

10%

21%

66%

Local Regional National Int'l0%

0%

3%

4%

6%

15%

16%

40%

43%

51%

Africa

Middle East

LATAM

C & S Asia

E. Europe

Canada

E & SE Asia

Aus/PI

W. Europe

United States

6%

12%

24%

31%

Singapore

United Kingdom

Australia

United States

Belgium


MBA program

types only

19%


types only

48%

Both

33%

43%

31%

28%

24%

19%

17%

15%

15%

13%

13%

Master of Finance




Master of Intl. Management

Master of Info. Technology



Executive MBA

Master of Marketing


9%

9%

11%

11%

26%





Master of Finance

Top Program Types Preferred*Program Considerations




28%19%

11%

78%


0%

0%

2%

2%

4%

6%

7%

28%

81%

Africa

LATAM

Middle East

Aus/PI

E & SE Asia

C & S Asia

E. Europe

Canada

United States

W. Europe

6%

6%

7%

15%

26%

26%

Spain

Netherlands

France

Belgium

United States

United Kingdom



Brazil


MBA program

types only

47%


types only

10%

Both

42%

61%

55%

23%

21%

21%

16%

15%

14%

14%

13%



Executive MBA

Master of Finance

Part-time MBA


Flexible MBA





5%

5%

6%

24%

37%

Master of Finance


Executive MBA







15%5% 7%

86%


1%

1%

4%

5%

5%

12%

26%

62%

70%

Africa

C & S Asia

Middle East

E & SE Asia

Aus/PI

LATAM

E. Europe

Canada

W. Europe

United States

7%

8%

11%

12%

48%

Spain

France

Canada

United Kingdom

United States



Canada


MBA program

types only

47%


types only

6%

Both

48%

57%

45%

44%

28%

22%

20%

16%

15%

13%

12%



Part-time MBA

Flexible MBA

Executive MBA

Online MBA


Joint/dual degree w/ an MBA

Hybrid/blended MBA

Master of Finance


6%

8%

13%

15%

30%

Flexible MBA

Executive MBA


Part-time MBA






55%

26%31% 34%


1%

2%

2%

3%

4%

6%

19%

32%

80%

Middle East

LATAM

Africa

C & S Asia

E. Europe

Aus/PI

E & SE Asia

W. Europe

United States

Canada

23%

66%

United States

Canada



China


MBA program

types only

16%


types only

45%

Both

38%

41%

34%

33%

25%

22%

22%

21%

16%

15%

13%

Master of Finance






Master of Marketing





6%

8%

8%

13%

14%

23%

Master of Marketing





Master of Finance





15% 13%22%

76%


1%

1%

6%

8%

11%

20%

31%

39%

53%

Africa

LATAM

Middle East

C & S Asia

E. Europe

Aus/PI

Canada

E & SE Asia

W. Europe

United States

5%

5%

6%

8%

11%

14%

43%

China

France

Singapore

Canada

Hong Kong

United Kingdom

United States



France


MBA program

types only

25%


types only

42%

Both

34%

39%

30%

30%

28%

23%

15%

14%

13%

12%

10%


Master of Finance





Master of Marketing

Executive MBA

Part-time MBA

Flexible MBA


6%

8%

12%

13%

15%

19%

Executive MBA




Master of Finance






22%14%

25%

75%


0%

3%

4%

4%

9%

17%

19%

35%

76%

Africa

Middle East

LATAM

Aus/PI

C & S Asia

E. Europe

Canada

E & SE Asia

United States

W. Europe

5%

5%

5%

8%

19%

37%

Singapore

Switzerland

Spain

United Kingdom

United States

France



Germany


MBA program

types only

12%


types only

49%

Both

38%

48%

40%

38%

34%

28%

19%

16%

13%

13%

11%


Master of Finance






Master of Marketing




5%

7%

10%

11%

19%

21%

Master of Marketing





Master of Finance





24% 22%29%

74%


1%

1%

2%

2%

7%

8%

9%

27%

89%

C & S Asia

LATAM

Middle East

Africa

Aus/PI

E & SE Asia

E. Europe

Canada

United States

W. Europe

5%

10%

12%

13%

38%

Sweden

Netherlands

United Kingdom

United States

Germany



Ghana


MBA program

types only

13%


types only

14%

Both

73%

57%

44%

41%

23%

23%

22%

21%

20%

20%

18%



Master of Finance


Master of Supply Chain





Flexible MBA


5%

5%

7%

16%

17%

17%



PhD in business/DBA


Master of Finance






13%7% 10%

91%


6%

6%

6%

12%

22%

23%

51%

56%

71%

LATAM

Africa

C & S Asia

Middle East

E & SE Asia

Aus/PI

E. Europe

W. Europe

Canada

United States

7%

7%

9%

24%

38%

Germany

France

United Kingdom

Canada

United States



Greece


MBA program

types only

23%


types only

52%

Both

26%

39%

33%

28%

28%

19%

17%

17%

17%

16%

13%

Master of Finance







Master of Marketing




5%

5%

7%

8%

8%

13%

15%

15%



Part-time MBA

Master of Marketing




Master of Finance





14%5%

11%

88%


0%

2%

3%

5%

5%

6%

11%

27%

83%

Africa

LATAM

Middle East

C & S Asia

Aus/PI

E & SE Asia

Canada

E. Europe

United States

W. Europe

5%

5%

5%

17%

19%

33%

France

Sweden

Greece

United States

Netherlands

United Kingdom



India


MBA program

types only

34%


types only

9%

Both

57%

60%

60%

21%

21%

19%

19%

18%

15%

15%

14%



Master of Finance



Executive MBA

One-year PGP

Master of Marketing


Two-year PGP


5%

5%

6%

27%

29%

Master of Finance

One-year PGP program

Executive MBA







11% 10%

36%

86%


2%

3%

22%

22%

24%

26%

44%

52%

66%

Africa

LATAM

Middle East

Aus/PI

E & SE Asia

E. Europe

C & S Asia

Canada

W. Europe

United States

5%

8%

8%

12%

14%

39%

Singapore

France

United Kingdom

Canada

India

United States



Indonesia


MBA program

types only

29%


types only

13%

Both

57%

41%

34%

33%

25%

22%

22%

21%

16%

15%

13%

Master of Finance






Master of Marketing





6%

6%

14%

41%


Master of Finance







14%10% 7%

79%


0%

0%

5%

8%

14%

17%

23%

52%

55%

Africa

LATAM

Middle East

C & S Asia

E. Europe

Aus/PI

Canada

E & SE Asia

United States

W. Europe

5%

6%

10%

19%

40%

Singapore

Netherlands

Canada

United Kingdom

United States



Italy


MBA program

types only

19%


types only

49%

Both

32%

65%

39%

27%

19%

17%

15%

15%

14%

14%

14%



Master of Finance

Part-time MBA





Master of Marketing

Flexible MBA


9%

10%

12%

16%

32%





Master of Finance





13% 11%

25%

88%


0%

1%

2%

5%

5%

7%

10%

28%

83%

Africa

LATAM

Middle East

C & S Asia

Aus/PI

Canada

E & SE Asia

E. Europe

United States

W. Europe

5%

5%

6%

10%

19%

20%

22%

Germany

Spain

Switzerland

France

Italy

United States

United Kingdom



Japan


MBA program

types only

63%


types only

8%

Both

29%

57%

55%

17%

11%

11%

9%

9%

9%

9%

8%



Part-time MBA

Master of intl. management

Online MBA

Master of Finance

Master of Marketing

Executive MBA

Flexible MBA



8%

27%

37%

Part-time MBA







26%

4% 4%

77%


0%

2%

2%

4%

6%

8%

23%

53%

57%

Africa

Middle East

Aus/PI

LATAM

C & S Asia

E. Europe

Canada

E & SE Asia

W. Europe

United States

9%

11%

17%

43%

France

United Kingdom

Japan

United States



Kenya


MBA program

types only

29%


types only

20%

Both

51%

48%

38%

34%

24%

24%

24%

20%

18%

16%

12%



Master of Finance

Part-time MBA



Flexible MBA

Executive MBA




6%

6%

14%

18%

31%

Flexible MBA

PhD in business/DBA


Master of Finance






8% 4%10%

92%


2%

4%

12%

12%

16%

24%

42%

50%

60%

Middle East

C & S Asia

LATAM

Africa

E & SE Asia

Aus/PI

E. Europe

Canada

W. Europe

United States

10%

22%

42%

United Kingdom

Canada

United States



Mexico


MBA program

types only

33%


types only

3%

Both

65%

63%

55%

31%

24%

23%

18%

16%

16%

11%

11%



Master of Finance


Part-time MBA

Flexible MBA


Executive MBA


Hybrid/blended MBA


5%

6%

6%

8%

20%

38%

Online MBA

Master of Finance

Part-time MBA

Joint/dual degree







16%6%

18%

80%


1%

1%

1%

4%

10%

16%

24%

50%

71%

Africa

Aus/PI

C & S Asia

Middle East

E & SE Asia

E. Europe

LATAM

Canada

W. Europe

United States

5%

11%

15%

53%

France

United Kingdom

Canada

United States



Netherlands


MBA program

types only

14%


types only

43%

Both

43%

44%

35%

35%

26%

21%

21%

20%

18%

15%

14%


Master of Finance


Master of Marketing








5%

6%

12%

15%

20%

22%


Master of Marketing




Master of Finance





39%

21%

12%

48%


0%

0%

2%

3%

5%

6%

12%

12%

83%

Africa

LATAM

Middle East

C & S Asia

Canada

Aus/PI

E & SE Asia

E. Europe

United States

W. Europe

8%

8%

11%

58%

United States

United Kingdom

Spain

Netherlands



Nigeria


MBA program

types only

20%


types only

20%

Both

61%

48%

37%

26%

25%

20%

19%

19%

19%

19%

18%




Master of Finance








5%

6%

7%

7%

13%

23%


Flexible MBA


Master of Finance







13% 10% 12%

88%


4%

4%

5%

12%

15%

18%

35%

55%

67%

LATAM

C & S Asia

Middle East

E & SE Asia

E. Europe

Aus/PI

Africa

W. Europe

Canada

United States

8%

10%

29%

40%

Nigeria

United Kingdom

Canada

United States



Pakistan


MBA program

types only

31%


types only

13%

Both

57%

57%

46%

21%

19%

19%

19%

19%

17%

15%

14%





Master of Finance

Executive MBA

Master of Marketing





6%

10%

10%

25%

31%

Master of Finance

Executive MBA

Master of data analytics







24%17%

26%

69%


1%

1%

6%

11%

18%

19%

31%

35%

46%

Africa

LATAM

Middle East

E & SE Asia

E. Europe

Aus/PI

C & S Asia

Canada

W. Europe

United States

7%

10%

18%

21%

32%

Australia

United Kingdom

Pakistan

Canada

United States



Philippines


MBA program

types only

16%


types only

5%

Both

78%

59%

41%

38%

31%

24%

22%

22%

22%

22%

21%



Flexible MBA

Part-time MBA

Executive MBA

Master of Marketing






5%

5%

5%

7%

7%

11%

11%

14%

20%

Master of Marketing

Flexible MBA


Executive MBA

Part-time MBA









34%

10% 14%

78%


0%

2%

5%

21%

21%

33%

43%

52%

62%

Africa

Middle East

LATAM

C & S Asia

Canada

E. Europe

Aus/PI

W. Europe

E & SE Asia

United States

5%

5%

10%

14%

14%

31%

Canada

Spain

Singapore

United Kingdom

Philippines

United States



Portugal


MBA program

types only

32%


types only

44%

Both

24%

45%

30%

30%

26%

23%

21%

20%

18%

15%

12%


Master of Finance



Executive MBA

Master of Marketing



Part-time MBA

Flexible MBA


5%

5%

5%

8%

11%

12%

18%

24%


Flexible MBA


Executive MBA

Master of Marketing


Master of Finance






29%

8% 11%

71%


0%

0%

3%

3%

6%

9%

23%

30%

85%

Africa

LATAM

Middle East

Canada

C & S Asia

Aus/PI

E & SE Asia

E. Europe

United States

W. Europe

6%

8%

11%

18%

20%

24%

France

Spain

Netherlands

United Kingdom

United States

Portugal



Russia


MBA program

types only

23%


types only

42%

Both

36%

43%

31%

31%

23%

20%

20%

18%

17%

14%

11%


Master of Finance






Master of Marketing

Part-time MBA

Executive MBA


5%

5%

6%

6%

15%

17%

19%






Master of Finance






13%3% 7%

79%


0%

0%

3%

6%

6%

11%

16%

55%

62%

Africa

LATAM

Middle East

C & S Asia

Aus/PI

E & SE Asia

Canada

E. Europe

United States

W. Europe

5%

5%

7%

8%

8%

15%

39%

Canada

Singapore

Germany

France

Russian Federation

United Kingdom

United States



Singapore


MBA program

types only

35%


types only

17%

Both

48%

56%

43%

31%

25%

21%

19%

15%

11%

9%

8%



Part-time MBA

Master of Finance


Flexible MBA

Executive MBA

Hybrid/blended MBA




5%

5%

9%

10%

13%

15%

30%

Flexible MBA

Executive MBA


Part-time MBA


Master of Finance






51%

8%16%

61%


1%

2%

4%

6%

6%

8%

33%

42%

55%

LATAM

Middle East

Africa

Canada

Aus/PI

E. Europe

C & S Asia

W. Europe

United States

E & SE Asia

10%

27%

42%

United Kingdom

United States

Singapore



South Africa


MBA program

types only

49%


types only

4%

Both

47%

47%

44%

29%

23%

22%

19%

13%

11%

11%

9%

Part-time MBA


Flexible MBA


Online MBA

Executive MBA

Hybrid/blended MBA

Master of Finance




5%

8%

10%

23%

27%

Online MBA

Executive MBA

Flexible MBA

Part-time MBA






51%

11%

22%

49%


2%

2%

3%

4%

6%

9%

28%

39%

61%

LATAM

Aus/PI

C & S Asia

Middle East

E & SE Asia

E. Europe

Canada

United States

W. Europe

Africa

6%

17%

18%

48%

Netherlands

United Kingdom

United States

South Africa



Spain


MBA program

types only

39%


types only

26%

Both

35%

61%

47%

27%

25%

23%

15%

15%

15%

13%

13%




Master of Finance

Executive MBA

Part-time MBA



Flexible MBA



11%

11%

20%

34%


Master of Finance







25%

5%

19%

80%


0%

1%

3%

7%

9%

12%

15%

55%

76%

LATAM

Middle East

Africa

C & S Asia

Aus/PI

Canada

E & SE Asia

E. Europe

United States

W. Europe

9%

16%

28%

33%

United Kingdom

France

Spain

United States



Taiwan, China


MBA program

types only

17%


types only

42%

Both

41%

44%

38%

28%

27%

25%

25%

23%

21%

15%

14%





Master of Finance

Master of Marketing






5%

5%

6%

6%

7%

11%

12%

15%

18%



Master of Marketing




Master of Finance







6%1%

7%

94%


1%

1%

4%

6%

6%

12%

14%

49%

69%

Africa

LATAM

Middle East

Aus/PI

C & S Asia

E. Europe

Canada

E & SE Asia

W. Europe

United States

6%

8%

10%

60%

Germany

United Kingdom

France

United States



United Kingdom


MBA program

types only

54%


types only

19%

Both

27%

63%

49%

21%

20%

17%

15%

12%

11%

10%

8%



Master of Finance

Executive MBA

Part-time MBA




Flexible MBA



10%

11%

22%

38%

Executive MBA

Master of Finance







29%

15%22%

73%


1%

1%

1%

5%

5%

8%

9%

48%

71%

Africa

C & S Asia

LATAM

Middle East

Aus/PI

Canada

E & SE Asia

E. Europe

United States

W. Europe

7%

23%

58%

France

United States

United Kingdom



United States


MBA program

types only

46%


types only

8%

Both

46%

55%

48%

41%

30%

25%

17%

16%

15%

15%

15%



Part-time MBA

Flexible MBA

Online MBA


Executive MBA


Master of Finance

Hybrid/blended MBA


5%

6%

7%

8%

10%

18%

25%


Flexible MBA


Online MBA

Part-time MBA







58%

36%

48%

15%

Local Regional National Int'l

0%

1%

1%

1%

2%

2%

2%

3%

14%

96%

Middle East

Africa

LATAM

C & S Asia

Aus/PI

E. Europe

E & SE Asia

Canada

W. Europe

United States94%United States



Vietnam


MBA program

types only

15%


types only

24%

Both

61%

46%

41%

38%

26%

21%

21%

20%

19%

17%

15%




Master of Finance

Master of Marketing







5%

5%

7%

9%

11%

12%

14%

14%




Master of Marketing

Master of Finance








16%7% 11%

77%


0%

0%

0%

9%

12%

16%

31%

52%

54%

Africa

C & S Asia

LATAM

Middle East

E. Europe

E & SE Asia

Aus/PI

Canada

W. Europe

United States

6%

6%

6%

9%

14%

43%

United Kingdom

France

Netherlands

Germany

Canada

United States




Candidate Profiles by ResidenceThis section features data by candidate country of residence, including:

• Program considerations



• Application plans by relative location

• Application plans by program world region

• Preferred study destination by program country

63


Australia


MBA program

types only

35%


types only

16%

Both

49%

48%

47%

28%

23%

22%

17%

16%

14%

12%

12%



Master of Finance

Flexible MBA

Part-time MBA

Executive MBA


Online MBA




5%

5%

7%

16%

17%

23%

Executive MBA


Flexible MBA

Master of Finance







24%

7%13%

77%


1%

4%

4%

4%

11%

17%

41%

47%

52%

Middle East

LATAM

Africa

C & S Asia

E. Europe

Canada

E & SE Asia

Aus/PI

W. Europe

United States

14%

22%

33%

United Kingdom

Australia

United States


Belgium


MBA program

types only

15%


types only

48%

Both

38%

38%

28%

26%

26%

20%

18%

14%

14%

14%

12%

Master of Finance






Executive MBA



Part-time MBA


8%

8%

8%

12%

24%





Master of Finance





28%24%

14%

70%


0%

0%

2%

4%

4%

6%

12%

24%

82%

Africa

LATAM

Middle East

Aus/PI

Canada

C & S Asia

E & SE Asia

E. Europe

United States

W. Europe

8%

8%

8%

16%

20%

22%

France

Germany

Netherlands

United States

United Kingdom

Belgium



Brazil


MBA program

types only

48%


types only

11%

Both

41%

64%

54%

24%

19%

19%

17%

14%

14%

14%

13%



Executive MBA

Master of Finance

Part-time MBA


Flexible MBA





5%

5%

5%

26%

38%

Executive MBA


Master of Finance







8% 4% 5%

92%


0%

1%

3%

4%

6%

11%

25%

66%

71%

Africa

Middle East

C & S Asia

E & SE Asia

Aus/PI

LATAM

E. Europe

Canada

W. Europe

United States

9%

10%

13%

46%

Spain

Canada

United Kingdom

United States



Canada


MBA program

types only

43%


types only

13%

Both

44%

54%

41%

39%

25%

19%

18%

16%

16%

13%

13%



Part-time MBA

Flexible MBA

Executive MBA


Master of Finance

Online MBA




5%

6%

12%

14%

28%

Flexible MBA

Executive MBA


Part-time MBA






54%

25%31%

35%


0%

1%

2%

3%

3%

6%

19%

29%

87%

Middle East

LATAM

Africa

C & S Asia

E. Europe

Aus/PI

E & SE Asia

W. Europe

United States

Canada

17%

71%

United States

Canada



China


MBA program

types only

17%


types only

47%

Both

37%

40%

34%

32%

24%

23%

23%

20%

18%

17%

14%

Master of Finance




Master of Marketing







6%

7%

8%

12%

13%

25%


Master of Marketing




Master of Finance





13% 11%19%

81%


1%

1%

6%

8%

10%

16%

34%

42%

51%

Middle East

Africa

LATAM

C & S Asia

E. Europe

Aus/PI

Canada

E & SE Asia

W. Europe

United States

5%

5%

5%

6%

15%

17%

39%

Singapore

Canada

France

China

Hong Kong

United Kingdom

United States



France


MBA program

types only

28%


types only

40%

Both

32%

41%

32%

28%

24%

22%

21%

15%

13%

11%

11%


Master of Finance






Executive MBA

Master of Marketing

Part-time MBA


6%

6%

12%

13%

17%

21%

Executive MBA




Master of Finance






27%

12%

22%

73%


0%

2%

3%

4%

11%

15%

18%

34%

85%

Africa

Middle East

LATAM

C & S Asia

Aus/PI

E. Europe

E & SE Asia

Canada

United States

W. Europe

5%

11%

18%

43%

Switzerland

United Kingdom

United States

France



Germany


MBA program

types only

15%


types only

46%

Both

39%

46%

34%

34%

33%

31%

19%

17%

15%

15%

12%


Master of Finance







Master of Marketing

Part-time MBA


5%

9%

10%

11%

18%

18%

Master of Marketing





Master of Finance





24% 21%29%

73%


0%

1%

2%

3%

3%

7%

7%

9%

28%

90%

Middle East

LATAM

Africa

Aus/PI

C & S Asia

E & SE Asia

E. Europe

Canada

United States

W. Europe

5%

5%

8%

9%

14%

41%

France

Spain

United Kingdom

Netherlands

United States

Germany



Ghana


MBA program

types only

10%


types only

13%

Both

77%

58%

48%

46%

28%

23%

21%

21%

20%

19%

19%


Master of Finance








Flexible MBA


5%

5%

5%

15%

18%

18%






Master of Finance





10% 6% 9%

96%


6%

6%

8%

13%

23%

26%

53%

59%

71%

LATAM

C & S Asia

Middle East

Africa

E & SE Asia

Aus/PI

E. Europe

W. Europe

Canada

United States

6%

8%

9%

23%

40%

France

Germany

United Kingdom

Canada

United States



Greece


MBA program

types only

16%


types only

53%

Both

31%

43%

34%

28%

28%

21%

19%

19%

17%

17%

13%

Master of Finance








Master of Marketing



6%

6%

8%

8%

12%

14%

18%



Master of Marketing




Master of finance





17%

4%11%

89%


0%

2%

4%

4%

6%

8%

13%

25%

85%

Africa

LATAM

Middle East

C & S Asia

E & SE Asia

Aus/PI

Canada

E. Europe

United States

W. Europe

6%

6%

6%

15%

17%

38%

France

Sweden

Greece

United States

Netherlands

United Kingdom



India


MBA program

types only

33%


types only

9%

Both

59%

62%

61%

22%

21%

21%

19%

18%

16%

16%

15%



Master of Finance




Executive MBA

Master of Marketing


Two-year PGP program


5%

5%

5%

28%

29%

Executive MBA


Master of Finance







9% 9%

37%

89%


2%

2%

22%

23%

26%

27%

45%

53%

65%

Africa

LATAM

Middle East

E & SE Asia

Aus/PI

E. Europe

C & S Asia

Canada

W. Europe

United States

5%

9%

9%

11%

16%

38%

Germany

France

United Kingdom

Canada

India

United States



Indonesia


MBA program

types only

27%


types only

13%

Both

60%

68%

35%

31%

18%

17%

17%

15%

15%

15%

15%



Master of Finance



Part-time MBA

Master of Marketing



Flexible MBA


5%

6%

6%

9%

48%

Joint/dual degree w/ anMBA


Master of Finance







12% 9%3%

83%


0%

0%

5%

11%

12%

14%

25%

51%

62%

Africa

LATAM

Middle East

C & S Asia

Aus/PI

E. Europe

Canada

E & SE Asia

United States

W. Europe

5%

5%

5%

5%

5%

6%

8%

22%

37%

France

Germany

Singapore

Hong Kong

Indonesia

Canada

Netherlands

United Kingdom

United States



Italy


MBA program

types only

17%


types only

51%

Both

31%

39%

31%

31%

30%

27%

17%

13%

10%

10%

10%

Master of Finance






Master of Marketing





5%

9%

10%

13%

13%

31%

Master of Marketing





Master of Finance





12% 11%

24%

90%


0%

1%

2%

5%

6%

8%

11%

27%

82%

Africa

LATAM

Middle East

C & S Asia

Aus/PI

E & SE Asia

Canada

E. Europe

United States

W. Europe

5%

5%

5%

6%

10%

16%

20%

Germany

Netherlands

Switzerland

Spain

France

United States

United Kingdom



Mexico


MBA program

types only

32%


types only

4%

Both

64%

64%

56%

34%

21%

19%

19%

12%

11%

11%

10%



Master of Finance

Part-time MBA



Executive MBA





7%

7%

8%

25%

37%

Part-time MBA


Master of Finance







11%4%

10%

92%


0%

1%

1%

3%

11%

21%

23%

52%

68%

Africa

C & S Asia

Aus/PI

Middle East

E & SE Asia

E. Europe

LATAM

Canada

W. Europe

United States

5%

14%

15%

45%

France

United Kingdom

Canada

United States



Netherlands


MBA program

types only

14%


types only

40%

Both

45%

43%

37%

34%

24%

22%

21%

19%

15%

15%

15%



Master of Finance

Master of Marketing




Part-time MBA




6%

7%

11%

13%

17%

20%

Executive MBA

Master of Marketing




Master of Finance





29%

16%12%

63%


0%

0%

0%

1%

2%

5%

6%

7%

21%

90%

Africa

LATAM

Middle East

C & S Asia

Aus/PI

Canada

E & SE Asia

E. Europe

United States

W. Europe

6%

7%

9%

16%

47%

France

Spain

United Kingdom

United States

Netherlands



Nigeria


MBA program

types only

19%


types only

20%

Both

61%

45%

38%

26%

25%

21%

20%

20%

19%

19%

19%



Master of Finance









5%

5%

6%

6%

8%

13%

22%




Flexible MBA

Master of Finance







12%6%

11%

92%


4%

4%

4%

13%

14%

19%

35%

56%

64%

LATAM

C & S Asia

E & SE Asia

Middle East

Aus/PI

E. Europe

Africa

W. Europe

Canada

United States

8%

10%

29%

37%

Nigeria

United Kingdom

Canada

United States



Pakistan


MBA program

types only

24%


types only

14%

Both

62%

57%

46%

24%

24%

22%

22%

22%

22%

17%

16%



Master of Finance




Executive MBA

Master of Marketing




5%

5%

8%

10%

27%

29%

PhD in business/DBA

Master of finance

Executive MBA








22%16%

30%

75%


2%

3%

6%

14%

22%

24%

32%

37%

41%

Africa

LATAM

Middle East

E & SE Asia

E. Europe

Aus/PI

C & S Asia

W. Europe

Canada

United States

6%

13%

19%

24%

25%

Australia

United Kingdom

Pakistan

Canada

United States



Philippines


MBA program

types only

17%


types only

7%

Both

76%

55%

43%

35%

24%

24%

22%

22%

22%

20%

20%



Flexible MBA


Part-time MBA



Executive MBA

Master of Finance



6%

9%

9%

9%

13%

15%

19%


Part-time MBA


Executive MBA








33%

10% 12%

80%


0%

0%

6%

20%

22%

33%

39%

57%

59%

Africa

LATAM

Middle East

C & S Asia

Canada

E. Europe

Aus/PI

W. Europe

E & SE Asia

United States

6%

10%

14%

16%

33%

Spain

Singapore

United Kingdom

Philippines

United States



Portugal


MBA program

types only

27%


types only

44%

Both

29%

39%

35%

25%

23%

23%

21%

21%

19%

14%

14%


Master of Finance




Master of Marketing






5%

7%

8%

8%

14%

20%

20%



Master of Marketing

Executive MBA


Master of Finance






27%

7% 10%

71%


0%

0%

3%

3%

7%

7%

24%

31%

86%

Africa

LATAM

Middle East

Canada

C & S Asia

Aus/PI

E & SE Asia

E. Europe

United States

W. Europe

7%

10%

10%

17%

20%

22%

France

Spain

Netherlands

United Kingdom

United States

Portugal



Russia


MBA program

types only

24%


types only

49%

Both

27%

39%

35%

25%

23%

23%

21%

21%

19%

14%

14%


Master of Finance




Master of Marketing






5%

5%

7%

11%

18%

23%






Master of Finance





9%2% 4%

89%


0%

0%

5%

7%

9%

11%

19%

54%

63%

Africa

LATAM

Middle East

C & S Asia

E & SE Asia

Aus/PI

Canada

E. Europe

United States

W. Europe

5%

5%

5%

12%

21%

35%

France

Singapore

Germany

Russian Federation

United Kingdom

United States



Singapore


MBA program

types only

36%


types only

14%

Both

50%

62%

37%

30%

27%

24%

22%

13%

11%

10%

10%



Part-time MBA


Master of Finance

Flexible MBA

Executive MBA



Hybrid/blended MBA


5%

10%

10%

13%

13%

34%

Flexible MBA

Part-time MBA



Master of Finance






47%

11%16%

64%


0%

1%

7%

8%

10%

10%

35%

42%

57%

LATAM

Middle East

Africa

C & S Asia

E. Europe

Aus/PI

Canada

W. Europe

United States

E & SE Asia

12%

28%

46%

United Kingdom

United States

Singapore



South Africa


MBA program

types only

49%


types only

4%

Both

47%

48%

41%

32%

25%

24%

20%

15%

11%

11%

11%

Part-time MBA


Flexible MBA


Online MBA

Executive MBA

Hybrid/blended MBA





5%

6%

6%

12%

21%

24%

Online MBA

Executive MBA


Flexible MBA

Part-time MBA






47%

11%

20%

54%


2%

4%

6%

6%

7%

15%

35%

38%

59%

LATAM

C & S Asia

Middle East

E & SE Asia

E. Europe

Aus/PI

Canada

United States

W. Europe

Africa

6%

18%

20%

45%

Netherlands

United Kingdom

United States

South Africa



Spain


MBA program

types only

31%


types only

33%

Both

36%

55%

48%

33%

28%

22%

22%

22%

15%

13%

13%



Master of Finance


Executive MBA




Part-time MBA



6%

9%

12%

19%

30%


Master of Finance








24%

4%15%

79%


0%

1%

1%

4%

6%

15%

16%

55%

76%

Africa

Middle East

Aus/PI

LATAM

C & S Asia

Canada

E. Europe

E & SE Asia

United States

W. Europe

15%

15%

25%

33%

United Kingdom

France

Spain

United States



Switzerland


MBA program

types only

18%


types only

45%

Both

37%

37%

34%

31%

30%

19%

19%

19%

17%

11%

10%


Master of Finance




Part-time MBA

Flexible MBA



Executive MBA


6%

6%

10%

12%

15%

18%

Master of Marketing




Master of Finance






24%19%

13%

83%


0%

0%

0%

3%

4%

6%

11%

27%

87%

Africa

C & S Asia

LATAM

Middle East

Aus/PI

E. Europe

Canada

E & SE Asia

United States

W. Europe

9%

11%

14%

23%

27%

Spain

United States

France

United Kingdom

Switzerland



Taiwan, China


MBA program

types only

18%


types only

41%

Both

41%

45%

38%

31%

30%

27%

26%

23%

22%

17%

16%



Master of Finance


Master of Marketing







5%

5%

6%

11%

16%

18%

18%



Master of Marketing


Master of Finance







4% 1% 4%

97%


1%

1%

5%

5%

6%

14%

16%

46%

70%

Africa

LATAM

Middle East

Aus/PI

C & S Asia

E. Europe

Canada

E & SE Asia

W. Europe

United States

6%

6%

9%

61%

France

Germany

United Kingdom

United States



United Arab Emirates


MBA program

types only

46%


types only

7%

Both

46%

68%

34%

20%

18%

18%

14%

14%

11%

9%

9%



Executive MBA


Master of Marketing



Online MBA


Master of Finance


5%

9%

18%

39%

Flexible MBA

Executive MBA







14%9%

4%

80%


2%

7%

9%

16%

16%

20%

29%

48%

57%

Africa

LATAM

C & S Asia

E. Europe

Aus/PI

E & SE Asia

Middle East

Canada

United States

W. Europe

5%

9%

9%

13%

13%

13%

25%

Singapore

France

Netherlands

United Kingdom

Canada

United Arab Emirates

United States



United Kingdom


MBA program

types only

41%


types only

31%

Both

28%

54%

40%

31%

21%

19%

16%

15%

14%

11%

9%



Master of Finance



Part-time MBA

Executive MBA


Flexible MBA

Master of Marketing


5%

6%

8%

15%

15%

31%


Executive MBA



Master of Finance






25%

13%17%

75%


0%

1%

2%

4%

4%

7%

10%

44%

80%

Africa

LATAM

Middle East

C & S Asia

Aus/PI

E. Europe

Canada

E & SE Asia

United States

W. Europe

12%

25%

43%

France

United States

United Kingdom



United States


MBA program

types only

45%


types only

10%

Both

46%

53%

47%

39%

29%

23%

16%

16%

16%

16%

14%



Part-time MBA

Flexible MBA

Online MBA



Master of Finance

Executive MBA

Hybrid/blended MBA


6%

7%

7%

10%

17%

24%

Flexible MBA


Online MBA

Part-time MBA







56%

36%

48%

16%


0%

0%

0%

1%

2%

2%

3%

4%

14%

96%

Africa

LATAM

Middle East

C & S Asia

Aus/PI

E. Europe

E & SE Asia

Canada

W. Europe

United States93%United States



Vietnam


MBA program

types only

12%


types only

25%

Both

63%

44%

39%

33%

26%

21%

21%

21%

18%

16%

15%




Master of Finance






Executive MBA


8%

8%

11%

11%

13%

16%


Master of Marketing



Master of finance






10% 7% 3%

89%


0%

0%

0%

8%

16%

20%

30%

46%

59%

Africa

C & S Asia

LATAM

Middle East

E. Europe

E & SE Asia

Aus/PI

Canada

United States

W. Europe

5%

5%

7%

7%

10%

10%

13%

34%

Singapore

Sweden

United Kingdom

Netherlands

France

Germany

Canada

United States




Preferred Study DestinationThis section features data by candidate preferred study destination country, including:



• Citizenship

• Top reasons candidates chose the country as their preferred study destination

92



Australia

Candidates Preferring This Study Destination

12%

13%

16%

17%

17%

17%

20%

26%

36%

51%


Master of Marketing

Flexible MBA

Part-time MBA




Master of Finance




7%

7%

14%

19%

19%

Flexible MBA


Master of Finance




Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference. **Insufficient sample size to report.

Top Reasons Candidates Chose This Country as Their Preferred Study Destination

Domestic Candidates** International Candidates

-- Reputation of educational system (65%)

-- Improved chances of an int’l career (62%)

-- Attractiveness of location/Build int’l network of peers/colleagues

(both 53%)--

-- Safety and physical security (40%)

Citizenship of Candidates Preferring This Study Destination

Domestic

17%

International

83%

33%24%

13% 13%5% 4% 4% 3% 1% 0%

Region of Citizenship of International Candidates


Canada


14%

15%

16%

18%

20%

21%

21%

24%

44%

51%


Master of Marketing

Executive MBA



Flexible MBA

Master of Finance

Part-time MBA




5%

7%

8%

16%

24%


Master of Finance

Part-time MBA




Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference.


Domestic Candidates International Candidates

Reputation of educational system/Affordability of education/tuition fees (both 55%)

Improved chances of an int'l career (65%)

Reputation of the educational system (59%)

To be near family (50%)

Build int'l network of peers/colleagues/Better preparation for career/

Ease of obtaining work permits (all 49%)Improved jobs access in home country/Attractiveness of location (both 47%)


Domestic

31%

International

69%

32%26%

20%

8% 5% 4% 3% 2% 0% 0%



95

China


11%

11%

12%

14%

14%

15%

17%

19%

41%

47%




Executive MBA


Flexible MBA

Part-time MBA

Master of Finance




5%

5%

5%

6%

11%

18%

26%

Flexible MBA

Executive MBA


Master of Finance

Part-time MBA







Domestic

58%

International

42%

32%26%

12% 12%6% 6% 3% 3% 0% 0%



Reputation of educational system (53%) Improved chances of an int'l career (56%)

Better preparation for career (40%)Build int'l network of peers/colleagues/Attractiveness of location (both 53%)

Improved jobs access in home country (38%)

Affordability of education/tuition fees (32%) Reputation of the educational system (44%)

Attractiveness of location/Safety and physical security (both 30%)

Better preparation for career (38%)



96

France


10%

10%

12%

13%

18%

26%

27%

28%

31%

51%

Executive MBA



Master of Marketing




Master of Finance




7%

9%

11%

12%

34%



Master of Finance







Domestic

12%

International

88%

25%21% 20%

9% 8% 6% 4% 4%1% 0%



Reputation of educational system (60%) Reputation of the educational system (69%)

Improved chances of an int'l career (49%) Improved chances of an int'l career (67%)

To be near family (45%) Build int'l network of peers/colleagues (59%)

Better preparation for career/Build int'l network of peers/colleagues (both

40%)


Attractiveness of location (44%)



97

Germany


16%

17%

17%

19%

21%

28%

31%

35%

36%

42%




Master of Marketing


Master of Finance






5%

10%

11%

12%

14%

16%





Master of Finance






Domestic

29%

International

71%

27%20%

15%11% 10% 8% 6%

2% 1% 0%




Affordability of education/tuition fees (48%) Improved chances of an int'l career (65%)

Better preparation for career/Improved jobs access in home country (both

46%)

Affordability of education/tuition fees (61%)


Attractiveness of location (42%) Build int'l network of peers/colleagues (49%)



98

Hong Kong SAR, China


13%

14%

17%

18%

20%

24%

25%

28%

29%

44%






Master of Marketing




Master of Finance


5%

5%

7%

11%

12%

12%

27%

Part-time MBA

Master of info. technology

Master of accounting


Master of marketing


Master of finance




Domestic

9%

International

91%

82%

7% 3% 1% 1% 1% 1% 1% 0% 0%



-- Better preparation for career (57%)

-- Reputation of the educational system (55%)

-- Attractiveness of location (48%)

-- Improved chances of an int'l career (47%)

-- Safety and physical security (42%)




99

India


11%

13%

13%

15%

16%

16%

33%

46%

49%

59%




Master of Finance

Master of Marketing


Executive MBA





16%

16%

23%

23%

Executive MBA







Domestic

95%

International

5% 33%

22%

11% 11% 11% 11%

0% 0% 0% 0%


Domestic Candidates International Candidates**

Affordability of education/tuition fees (61%) --

Reputation of educational system (56%) --

Improved jobs access in home country (52%) --

Availability of financial aid (48%) --

Better preparation for career (40%) --




100

Italy


14%

15%

15%

18%

19%

22%

24%

34%

34%

35%






Master of Marketing



Master of Finance



7%

7%

8%

8%

20%

24%




Master of Marketing


Master of Finance





Domestic

46%International

54%

25% 23%

14%9% 7% 7% 5% 5% 4% 2%



Reputation of educational system (63%) Improved chances of an int'l career (67%)

Better preparation for career (54%) Attractiveness of location (56%)

Improved jobs access in home country (50%) Build int'l network of peers/colleagues (54%)

Affordability of education/tuition fees (35%) Better preparation for career/Reputation of the educational system/

Affordability of education/tuition fees (all 49%)Offers English language education (33%)



101

Netherlands


15%

16%

19%

19%

19%

22%

22%

28%

34%

39%



Master of Marketing




Master of Finance





6%

8%

10%

11%

12%

18%


Master of Marketing



Master of Finance






Domestic

16%

International

84%

36%

16% 16%9% 8% 7% 4% 3% 2% 0%



Reputation of educational system/Affordability of education/tuition fees (both 58%)

Reputation of the educational system (74%)


Better preparation for career/Attractiveness of location (both 47%)

Offers English language education (65%)


Improved chances of an int'l career (45%) Build int'l network of peers/colleagues (55%)



102

Singapore


11%

12%

12%

16%

16%

19%

26%

29%

29%

59%


Executive MBA


Flexible MBA


Part-time MBA


Master of Finance




5%

12%

13%

36%

Part-time MBA

Master of Finance







Domestic

16%

International

84%

42%32%

11%3% 3% 3% 2% 2% 2% 0%




Affordability of education/tuition fees (46%) Improved chances of an int'l career (59%)

Better preparation for career/Improved jobs access in home country (both

41%)


Build int'l network of peers/colleagues (54%)

Safety and physical security (35%) Attractiveness of location (52%)



103

South Africa


8%

10%

15%

15%

15%

23%

27%

29%

35%

62%




Hybrid/blended MBA



Executive MBA

Online MBA

Flexible MBA

Part-time MBA


6%

8%

8%

12%

13%

40%


Executive MBA

Online MBA

Flexible MBA


Part-time MBA




Domestic

87%

International

13%71%

14% 14%0% 0% 0% 0% 0% 0% 0%


Domestic Candidates International Candidates**

Affordability of education/tuition fees (56%) --

Reputation of educational system (51%) --

To be near family (44%) --

Availability of financial aid (33%) --

Attractiveness of location (29%) --




104

Spain


13%

14%

14%

15%

18%

19%

19%

25%

38%

53%

Master of Marketing

Part-time MBA

Executive MBA





Master of Finance




5%

6%

7%

12%

14%

36%





Master of Finance





Domestic

12%

International

88%

39%

20%12% 9% 6% 5% 4% 3% 1% 1%




-- Improved chances of an int'l career/Build int'l network of peers/colleagues

(both 64%)--

--Reputation of the educational system/Diversity of student body (both 54%)

--




105

Sweden


14%

16%

17%

20%

20%

22%

35%

37%

40%

44%




Master of Marketing






Master of Finance


5%

5%

5%

7%

11%

11%

30%


Master of Marketing





Master of Finance




Domestic

20%

International

80%

46%

18% 14% 11% 8%2% 2% 0% 0% 0%




--


--

--Improved chances of an int'l career/

Offers English language education (both 57%)





106

Switzerland


13%

13%

14%

18%

21%

25%

29%

30%

34%

42%

Part-time MBA



Flexible MBA





Master of Finance



5%

7%

13%

19%

21%





Master of Finance




Domestic

10%

International

90%

38%

14% 13% 12%8% 8% 5% 3% 1% 0%




-- Improved chances of an int'l career (73%)

-- Better preparation for career (62%)

-- Build int'l network of peers/colleagues (58%)





107

United Kingdom


12%

12%

12%

13%

22%

22%

22%

30%

39%

47%

Part-time MBA

Master of Marketing


Executive MBA





Master of Finance



5%

6%

7%

8%

23%

24%





Master of Finance






Domestic

8%

International

92%

28%23%

14% 13%7% 5% 5% 3% 1% 1%




Better preparation for career/ Build int'l network of peers/colleagues (both

46%)


Build int'l network of peers/colleagues (59%)

Improved chances of an int'l career (43%) Better preparation for career (54%)

Improved jobs access in home country (37%) Attractiveness of location (52%)



108

United States


12%

15%

15%

16%

19%

21%

22%

29%

49%

56%


Executive MBA


Online MBA


Master of Finance

Flexible MBA

Part-time MBA




5%

5%

5%

5%

6%

7%

19%

27%

Flexible MBA


Online MBA


Master of Finance

Part-time MBA







Domestic

54%International

46%

32%25%

11% 10% 10%4% 4% 3% 1% 0%



Reputation of the educational system (54%) Reputation of the educational system (75%)

Better preparation for career (52%) Improved chances of an int'l career (63%)

Attractiveness of location (41%) Better preparation for career (60%)

Affordability of education/tuition fees (38%) Build int'l network of peers/colleagues (59%)

To be near relatives/family living in the country (35%)

Attractiveness of location (38%)




Respondent Demographic ProfileThis section details the gender and age details of 2018 survey respondents by their country of citizenship and residence.

109




Overall*

Gender Age

Male Female Other22 and

under23 to 24 25 to 30 31 to 39

40 and

older

Global 9,617 5,411 4,161 45 2,631 1,659 3,402 1,383 444

Cit

ize

nsh

ip

Africa 780 486 290 4 133 297 196 63 486

Australia & Pacific Islands 84 53 29 2 11 27 16 12 53

Canada 376 210 161 5 46 153 79 33 210

Central & South Asia 1,409 947 459 3 297 511 169 22 947

East & Southeast Asia 1,684 645 1,031 8 248 459 171 35 645

Eastern Europe 308 133 173 2 50 74 58 10 133

Latin America 465 300 165 0 62 252 94 26 300

Middle East 218 134 84 0 31 81 58 16 134

United States 2,901 1,618 1,268 15 467 1,210 397 177 1,618

Western Europe 1,281 823 453 5 298 300 123 38 823

Re

sid

en

ce

Africa 703 437 261 5 119 270 180 50 437

Australia & Pacific Islands 106 59 45 2 16 29 22 11 59

Canada 448 244 197 7 66 178 92 36 244

Central & South Asia 1,260 848 412 0 271 454 119 17 848

East & Southeast Asia 1,452 588 856 8 191 421 155 41 588

Eastern Europe 211 94 116 1 36 48 37 11 94

Latin America 415 272 142 1 52 241 81 19 272

Middle East 263 166 97 0 35 95 70 13 166

United States 3,235 1,765 1,456 14 535 1,296 465 193 1,765

Western Europe 1,413 876 531 6 322 332 140 41 876

*Subtotals may not sum to global or overall figures due to missing demographic data.


Contributors

The following individuals from the GMAC Research team made

significant contributions to the publication of this report:

Rhonda Daniel, Senior Research Manager, questionnaire

development and interpretation of data, and drafting of the

manuscript for intellectual content; Matt Hazenbush,

Research Communications Senior Manager, editorial and

manuscript review; Gregg Schoenfeld, Senior Director,

Research & Data Science, manuscript review; Tacoma

Williams, Research Senior Coordinator, sample development;

Devina Caruthers, Associate Research Manager, survey

management.

Contact Information

For questions or comments regarding the findings,

methodology, or data, please contact the GMAC Research

Department at [email protected].



mailto:[email protected]?subject=Demand%20for%20MBA%20and%20Business%20Master's%20Programs:%20Insights%20on%20Candidate%20Decision%20Making

©2019 Graduate Management Admission Council (GMAC). All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system, distributed or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of GMAC. For permission contact the GMAC Legal Department at [email protected].

GMAC™, GMAT™, Graduate Management Admission Council™, Graduate Management Admission Test™ and NMAT by GMAC™ are trademarks of GMAC in the United States and other countries.

Business Master’s Programs: Insights on Candidate Decision Making · 2019-04-19 · Demand for...

Documents

Transcript of Business Master’s Programs: Insights on Candidate Decision Making · 2019-04-19 · Demand for...