Business marketing presentation on dell(b2 b)
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Transcript of Business marketing presentation on dell(b2 b)
The power to do more
Naveen bannur
INTRODUCTION Founded in 1984 by Michael dell at
Austin,USA. Headquartered at United States Employs over 1,10,000 employees. Operations worldwide Net income of US$ 3.49 billion (2012)
HISTORY In 1985, the company produced the first computer of its
own design — the "Turbo PC" In 1989, Dell Computer set up its first on-site service
programs in order to compensate for the lack of local retailers prepared to act as service centers.
In 1996, Dell began selling computers via its web site. In 2002, Dell attempted to expand by tapping into the
multimedia and home-entertainment markets with the introduction of televisions, Dell Axim handhelds, and Dell DJ digital audio players. Dell has also produced Dell-brand printers for home and small-office use.
PRODUCTS
DELL LAPTOPS
Inspiron (budget desktop and notebook computers) Studio (mainstream desktop and laptop computers) XPS (high-end desktop and notebook computers) Studio XPS (high-end design-focus of XPS systems and
extreme multimedia capability) Alienware (high-performance gaming systems) Adamo (high-end luxury laptop) Vostro (office/small business desktop
and notebook systems) n Series (desktop and notebook computers shipped
with Linux or FreeDOS installed) Latitude (business-focused notebooks) Precision (workstation systems and high-performance
notebooks)
DELL VOSTRO
Dell Vostro is a line of computers from Dell aimed at the small business market.
Vostro 1220 Dell Vostro running Windows 7 Ultimate Display: 12.1" Memory: 2 GB Single Channel DDR2 SDRAM @ 800 MHz Hard Drive: 160 GB SATA Webcam: Integrated 1.3 MP Battery: 4-cell or 6-cell Lithium-Ion battery
DELLS’ LAPTOP IN INDIA Main customers are the office/small
business. Employs only direct channel for its
distribution and marketing Dell only has its retail store in India Most of the queries and information
sharing takes place online Orders of laptops are only taken online
HOW B2B TAKES PLACE IN DELL Stage 1
Business organizations search for a required configuration through online store.
Stage 2 They go for customization if necessary.
Stage 3 If the organization is satisfied with the models, it
places the order for the products online. Stage 4
Products are delivered at the customers' place on the pre specified time.
Stage 5 After sales service is done by service executives
present in that region.
DELL HOME PAGE
THANK YOU