Business Letters: Application, Sales & Endorsement Letters
-
Upload
keren-joani -
Category
Education
-
view
727 -
download
2
Transcript of Business Letters: Application, Sales & Endorsement Letters
Letter of Application
• Tries to sell the writer’s services
• The writer attempts to secure, though this
letter, a position
Letter of Application
• 2 TYPES
1. solicited application letter Solicited means- asked for or try to obtain (something) from
someone. 2. unsolicited application letter
Unsolicited means - not asked for; given or done voluntarily.
Letter of Application
• 2 TYPES
1. solicited application letter
- letter replying to an advertisement
from a company
2. unsolicited application letter
- letter seeking for a hiring in a company that
had not made any advertisement
Solicited letter
• The applicant should first analyze the position and
himself
• Give careful thought to the phrasing of opening
sentence of his letter
• State one of his important qualifications for the job
• Avoid stereotyped beginnings
• Worded in an original way
Solicited Letter: Examples
• Stereotyped
Replying to your advertisement in
this morning’s Express, I am listing
my qualifications below.
Solicited Letter: Examples
• Stereotyped
This is in reply to your
advertisement in yesterday’s Bulletin.
Solicited Letter: Examples
• Good
After three years of experience in
marketing research, I feel that I am
qualified to fill the position of market
analyst advertised this morning’s Express.
Solicited Letter: Examples
• Good
Your advertisement appeals to me
because it offers the opportunity to
accept responsibility, a task for
which
I believe I am qualified.
Solicited Letter: Examples
• Good
Because I have had two years of formal
training in accounting, I feel qualified to
work as a junior accountant with your firm.
Unsolicited Letter
• Should outline the applicant’s interest in the company and the desired job description and the qualifications for the desired position.
• Highlight unique skills an applicant could bring to the company
• Include why the company should include a position for the applicant
• Avoid stereotyped beginnings
• Worded in an original way
Data Sheet of the Applicant’s
Qualifications
• 1. Physical data – age, height, weight, etc.
• 2. Education, schools, colleges, and universities, with dates of attendance and degrees. Sometimes it is worthwhile to list important specialized courses studied or to mention grade average.
• 3. Experience, with dates employed, type of work, addressees of firms, etc.
• 4. Special qualifications which fit the applicant for the work, record of honors, prizes, etc.
Data Sheet of the Applicant’s
Qualifications
• 5. Salary desired (this is best stated in modest form, such as “not less than I am now earning, P_100,000_____,” or “salary of secondary importance, but enough to live on.” or “whatever is customary for this type of work,” rather than a definite, arbitrary of high figure). It is often wise to omit this information entirely, especially in unsolicited letters.
• 6. References, with names and addresses.
Sales Letters
• a piece of direct mail which is designed to persuade
the reader to purchase a particular product or service
in the absence of a salesman.
• defined as "A form of direct mail in which an
advertiser sends a letter to a potential customer.”
ABCD’s (4 steps of sales effort)
• 1. A-ttracting favorable
attention
• 2. B-uilding interest and desire
• 3. C-onvincing the reader
• 4. D-irecting favorable action
Endorsement Letter
• endorse comes from dorsum, Latin for back.
• Means to endorse, to support, or recommend
• Endorsement is when an individual or organization
agrees to promote a brand or an organization.