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Transcript of Business Intelligence with SAP BI and SAP BusinessObjects Software Christine Davis – University of...
Business Intelligence with SAP BI and SAP BusinessObjects Software
Christine Davis – University of ArkansasNitin Kale – University of Southern California
SAP Curriculum Congress 2010
© SAP AG 2010. All rights reserved. / Page 3
SAP BusinessObjects Intelligence Platform
Find definitions and description for:
• CRM
• SCM,
• SRM: Supplier Relationship Management,
• PLM: Product lifecycle management
© SAP AG 2010. All rights reserved. / Page 4
Wikipedia.Org:
A generic lifecycle of products
“In industry, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal.”
PLM
© SAP AG 2010. All rights reserved. / Page 5
The four main stages of a product's life cycle and the accompanying characteristics are:
Stage Characteristics
1. Market introduction stage
1. costs are very high
2. slow sales volumes to start
3. little or no competition
4. demand has to be created
5. customers have to be prompted to try the product
6. makes no money at this stage
2. Growth stage
1. costs reduced due to economies of scale
2. sales volume increases significantly
3. profitability begins to rise
4. public awareness increases
5. competition begins to increase with a few new players in establishing market
6. increased competition leads to price decreases
3. Maturity stage
1. costs are lowered as a result of production volumes increasing and experience curve effects
2. sales volume peaks and market saturation is reached
3. increase in competitors entering the market
4. prices tend to drop due to the proliferation of competing products
5. brand differentiation and feature diversification is emphasized to maintain or increase market share
6. Industrial profits go down
4. Saturation and decline stage
1. costs become counter-optimal
2. sales volume decline or stabilize
3. prices, profitability diminish
4. profit becomes more a challenge of production/distribution efficiency than increased sales
Wikipedia.Org:
PLM
(Marketing):
© SAP AG 2010. All rights reserved. / Page 8
Information Discovery and Delivery
Crystal ReportsConnect to virtually any data source,
design and format interactive reports
SAP BusinessObjects Web Intelligence
Self-service access to information and intuitive
analysis
XcelsiusPoint and click data visualization tool to create interactive
analytics and dashboards
© SAP AG 2010. All rights reserved. / Page 9
Powerful ad hoc query
User centric report authoring
Interactive on-report analysis
SDK and extension points
SAP BUSINESSOBJECTS WEB INTELLIGENCE
Source: K. Jason, M. Ty (2008). Which BI Client To Use. Retrieved 02/15/2009 from http://www.sdn.sap.com
© SAP AG 2010. All rights reserved. / Page 10
The reporting standard
Rich & common SDKs
Complete data access
Pixel perfect report design
CRYSTAL REPORTS
Source: K. Jason, M. Ty (2008). Which BI Client To Use. Retrieved 02/15/2009 from
http://www.sdn.sap.com
© SAP AG 2010. All rights reserved. / Page 11
DashboardsWikipedia.Org: Benefits include:
Visual presentation of performance measures
Ability to identify and correct negative trends
Measure efficiencies/inefficiencies Ability to generate detailed reports showing
new trends Ability to make more informed decisions
based on collected business intelligence Align strategies and organizational goals Saves time compared to running multiple
reports Gain total visibility of all systems instantly Quick identification of data outliers and
correlations
KPI:
Wikipedia.Org: Key Performance Indicator is an industry jargon term for a type of Measure of Performance.
XCELSIUS Source: K. Jason, M. Ty (2008). Which BI Client To Use. Retrieved 02/15/2009 from http://www.sdn.sap.com
Graphical Reporting
© SAP AG 2010. All rights reserved. / Page 13
OLAP: Bike Company Data Model
Quantitative Data:-> Key figure(s)Bike Company:
• Sales Quantity• Revenue• Discount
• Net Sales• Cost of Goods Sold
Qualitative Data:-> Dimension(s) /
Characteristic(s)Bike Company:
• Time• Distribution Channel
• Division• Material
• Material Group• Sales Organization
• Country …
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Sales Organization
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© SAP AG 2010. All rights reserved. / Page 14
Key Analysis Methods
Key analysis methods
Slicing: Applying a filter to create a “slice” of data
Dicing: Applying a filter in more than one dimension to create a “smaller” subset
Drill-across Switching the axes
Drilldown: Displaying more detailed information (opposite of roll-up)
Roll-up: Displaying aggregated information (opposite of drilldown)
© SAP AG 2010. All rights reserved. / Page 15
Sales Organization
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Slicing
© SAP AG 2010. All rights reserved. / Page 17
Dicing
Sales Organization
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© SAP AG 2010. All rights reserved. / Page 18
Dicing Example
Dicing:Filtering by AUS1+AUS2 and Wholesale
© SAP AG 2010. All rights reserved. / Page 19
Drill-across
Time
Sales Organization
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Organ
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© SAP AG 2010. All rights reserved. / Page 20
Drill-across Example
Drill-across: Distribution first,
Sales Org. second
© SAP AG 2010. All rights reserved. / Page 21
Drilldown and Roll-up
Sales Organization
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© SAP AG 2010. All rights reserved. / Page 23
Drilldown and Roll-up Example
Drill-down: Detail by Quarter
Roll-up: Aggregation for time