Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi...
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![Page 1: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/1.jpg)
Business Intelligence Empirical StudiesOn
Top 50 Finnish CompaniesBy
Mika Hannula and Virpi PirttimakiJournal of American Academy of Business Mar03
![Page 3: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/3.jpg)
Yes! You guessed right.
This is Helsinki.
![Page 4: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/4.jpg)
![Page 5: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/5.jpg)
Aim of the Study
To Find out what Business Intelligence represents for Finnish firms.
Paper was published in 2003.
![Page 6: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/6.jpg)
Author’s understanding of BI
- Systematic process.- Acquire information- Analyse information
- Make decisions
![Page 7: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/7.jpg)
Challenges for BI
- Rapidly changing environment- Loads of Information due to
technological advancements- Cost of BI operations
![Page 8: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/8.jpg)
Solution
- Up-to-date information.- Info -> Knowledge -> Decision
- Managerial input
![Page 9: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/9.jpg)
Objectives of the Study
To examine- The Initiation and Organisation of BI
- Future prospects- Benefits obtained from the Activities.
![Page 10: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/10.jpg)
Medium
BI officials of 46 companies were interviewed via
Telephone.
![Page 11: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/11.jpg)
Participation
- Cover letters and Questionnaires were mailed.
- 46 / 50 companies invited , listed in the magazine Talouselämä,
agreed to be interviewed.
![Page 12: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/12.jpg)
Results
![Page 13: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/13.jpg)
Usage since
> 10 years38%
5 - 10 years27%
3 - 5 years27%
1 - 3 years3%
< 1 year5%
> 10 years5 - 10 years3 - 5 years1 - 3 years< 1 year
![Page 14: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/14.jpg)
Reason to start use
Need for enhanced information
Knowledge of Business Environment
Consider it a prerequisite
Trend
0 10 20 30 40 50 60 70 80 90
% companies
% companies
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Better Info Quality
Better observation of threats and opportunities
Growth of knowledge base
Increase of Sharing information
Improved efficiency
Easier information acquisition
Quick decision making ability
Time saving
Cost saving
0 10 20 30 40 50 60 70 80 90 100
% companies
% companies
Benefits
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Popular topics for Info
Competitors Customers Trends Country specific market info0
10
20
30
40
50
60
70
80
90
100
% companies
% companies
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Important sources of Information
Own personnel (internal) Customers Market research institutes Competitors0
10
20
30
40
50
60
70
80
90
% companies
% companies
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Users of BI
Top level Top level mostly Mid level others0
10
20
30
40
50
60
70
80
90
100
% companies
% companies
![Page 19: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/19.jpg)
Change in Investment on BI
Inc greatly Inc slightly Remain same Dec slightly Dec greatly0
5
10
15
20
25
30
35
40
45
50
% companies
% companies
![Page 20: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/20.jpg)
Targets for development
Recognising Info
Use of internal info
Efficient Acquisition of info
Use of Technology
Human resourses
Measuring benefits
0 10 20 30 40 50 60 70 80 90
Series 1
Series 1
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Technology and BI
- Only 25% companies believe BI as a technology
- These companies believe that technology makes BI process easier.
- They believe that use of technology will increase in the coming years.
![Page 22: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/22.jpg)
Conclusion- BI has already penetrated the Finnish
corporate- Enhanced information is the major
reason for use of BI- BI processes are costly and time
consuming but the firms care more for Data acquisition and analysis.
![Page 23: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/23.jpg)
Optimistic or Pragmatic ?But definitely not Negative
- 92% of the officials invited participated.- Wide range of benefits claimed.
- No negative feedback. - Very positive feedbacks from all around.
![Page 24: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/24.jpg)
What does it indicate?
The companies that use BI have all gained from its use.
The gains differ but so do the requirements.
![Page 25: Business Intelligence Empirical Studies On Top 50 Finnish Companies By Mika Hannula and Virpi Pirttimaki Journal of American Academy of Business Mar03.](https://reader037.fdocuments.us/reader037/viewer/2022110400/56649db55503460f94aa6e34/html5/thumbnails/25.jpg)
My Evaluation
Medium : Very goodChoice of Participants: Fair
Choice of companies : Good
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Thank you