Business Intelligence Brian Cox Margie Jantti. Quick historical context Client Satisfaction...
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Transcript of Business Intelligence Brian Cox Margie Jantti. Quick historical context Client Satisfaction...
Business Intelligence
Brian Cox
Margie Jantti
Quick historical context
Client Satisfaction measures
Quick historical context
What is the Library cube?
• Library value cube
• Marketing cube
• Process improvement cube
Data sources for cube
Student data – already in cube
Loans – snapshot run every week
Database usage – ezyproxy logs
Ezproxy logs
Ezproxy logs
• The day is divided into 144 ten minute periods
• If a user has an entry on the log within that 10 minute period, then they are given a count of 1/6 (as we are measuring hourly sessions).
• Any further log entries during that 10 minute interval are not counted
Stating the obvious
• Usage activity ≠ learning• Many contributing factors:
– Teaching quality– Gender– Age– Language– Class– Attitude– Intelligence– Etc– Etc
Value of the Library
But…
Impact
Impact
Validity
• Data is a census not a sample• Low variability over time• VERY strong correlation• Large shifts in marks with usage• Strong depth of relationship
Impact
Impact
Marketing
• Increasing traction
• Improving usage
Gaining traction
Gaining traction and users
• Books • Gender and origin• Faculties • 1st year• Undergrads and post grads• Age
Final words