Business Intel, Facebook, and “Small Data” Ryan D. Cunningham.

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Business Intel, Facebook, and “Small Data” Ryan D. Cunningham

Transcript of Business Intel, Facebook, and “Small Data” Ryan D. Cunningham.

Page 1: Business Intel, Facebook, and “Small Data” Ryan D. Cunningham.

Ryan D. Cunningham

Business Intel, Facebook, and “Small Data”

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Onavo: Making big data smaller

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The “Magical Shrinking Machine”

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Onavo optimizes data usage

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Onavo optimizes data usage, saves money

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Developing nations’ mobile penetration…

107.5%

70.7%

99.7%*phones as % of population

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…comes at a steep price

107.5%

70.7%

99.7%

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Social network = consumer database

Updated, useful, and heavily utilized

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Consumer data insights

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Information intelligence servicesUtilize government and industry-level surveys and economic data

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Some govts aren’t honest with their data

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Value = f (network size)

Vail’s “network effect”

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Question:

VS.

“Which is more insightful?”