Chapter 3 Discussion: Web 2.0Subscribe Hide Description

 

Web 2.0 sites allow users to interact and collaborate with each other through social media and virtual communities. Many businesses have begun to embrace social media as a viable business strategy The video below details how businesses are tapping the power of social media to increase sales, cut costs, and reach consumers.

Discussion Questions:

Discuss social media's impact on your personal consumer habits.

    

o Do you "like" a products or business on Facebook? If so, is your motivation genuine (i.e. you really liked the product or business)?

    

o Have you posted a product review (positive or negative) on the Internet? Did your review have an impact of any kind?

    

o How much of your purchasing decision is influenced by product/business reviews you read on the Internet? Do you or would you pay for professional review services such as Angie lists?

Social Media is the driving force for the progression and growth, as well as the stagnation and decline for many businesses worldwide. Although I’m not a big Facebooker, when I am online I tend to “like” only the things that I am truly interested in be it recipes, products, services, etc.

Because I am always in search of the best deals I tend to buy a lot from Amazon and Groupon which are both ebusinesses that depend solely on the B2C relationship where user-generated content dominate sales and reputation. Many customers take a chance with the products sold by such companies because we are unable to physically hold and see what we are buying, because of this I do post various comments to kinda ease the pain of someone who is interested but may want an opinion from someone other than the person or business trying to make the sale. Whether or not my review had an impact of any kind I’m not sure of, but I can say that the reviews of others have definitely contributed to my deciding factors of a purchase.

In addition to buying products online I also pay for services marketed by Angieslist, Craigslist and Thumbtack. I haven’t had any bad experiences with either, so I will continue to use these sites.

Chapter 4 Discussion: Digital Immortality Subscribe Hide Description

What happens online, stays online forever and there's little you can do about it. Even in death, your life will live on in a cache of words, photos, music, and videos.

The answer varies greatly depending upon the policy of the social media companies, email providers, cloud providers, etc. Your employer, friends and family may have access to all the digital information you have left behind.

Watch the following You Tube video: What Happens Online When You Die?

Discussion Questions:

How comfortable are you with the idea that your digital life may live on forever?

Would you advocate a mandatory expiration date on data to ensure at some point it no longer exists?

Have you thought about who you want to bequeath your emails, tweets, digital photos to in a will?

Question 1 4 / 4 pointsHow would you categorize mobile entertainment, mobile sales, mobile ticketing, and mobile banking?

Question options:

Mobile business

Mbusiness

Mcommerce

All of the above

Question 2 0 / 4 pointsWhat is a pure-play business?

Question options:

A business that operates only on the Internet without a physical store

A business that sells products only in a physical store

A business that sells services only in a physical store

All of the above

Question 3 4 / 4 pointsMany social media websites use _________ or specific keywords or phrases incorporated into website content for means of classification or taxonomy.

Question options:

Conferencing

Tags

Long tails

Categories

Question 4 4 / 4 pointsWhat is the role of a mashup editor?

Question options:

WYSIWYG's

Often it allows the user to drag and drop data points into a Web application

To provide a visual interface to build up a mashup

All of the above

Question 5 0 / 4 pointsWhat is the Internet protocol Web browsers use to request and display Web pages using universal resource locators?

Question options:

Hypertext markup language (HTML)

URL

Hypertext transport protocol (HTTP)

DARPA

Question 6 4 / 4 pointsWhat is an ISP?

Question options:

Instant service provider is a company that provides access to the Internet for a monthly fee.

Internet service provider is a company that provides access to the Internet for a monthly fee.Internet sales provider is a company that provides access to the Internet for a monthly fee.Instant sales provider is a company that provides access to the Internet for a monthly fee.

Question 7 4 / 4 pointsWhat are the four most common Business 2.0 characteristics?

Question options:

Content sharing, user-contributed content, collaboration competition elimination, Web browser organizationContent sharing, through open source, specialty-contributed content only, collaboration inside the community, specialized collaborationContent sharing through open source, user-contributed content, collaboration inside the organization, collaboration outside the organizationConsumer sharing through open systems, company-contributed content, collaboration inside the organization, collaboration throughout the organization

CH3MDQuestion 8 4 / 4 pointsAn API is a set of routines, protocols, and tools for _____________.

Question options:

Building software applications

Providing a visual interface for a web mashup

Describing how products in a network work

Writing and editing HTML

Question 9 4 / 4 pointsWhich of the following is challenge of sustaining technology?

Question options:

Provides a cheaper product for current customers

Provides a product that does not meet existing customer's future needs

Provides a better product for current customers

Provides a faster product for current customers

Question 10 4 / 4 pointsWhat is a potential problem or impact of technology dependence?

Question options:

Outages hold potentially great havoc for people, business, and educational institutions that rely heavily on technologyMany have a need to be continuously connected for every activity that potentially eliminates crucial in-person social skills and could stunt psychological growthHow do people or businesses function if the connection is down?

All of the aboveQuestion 11 4 / 4 points

Which of the following are challenges of Business 2.0?

Question options:

Information vandalism

Technology dependence

Violations of copyright and plagiarism

All of the above

CH3HDQuestion 12 4 / 4 pointsLisa loves her job as an executive recruiter for a large hospital located in Dallas, Texas. Part of Lisa's job requires her to gather industry information, collaborate with partners, compare competitors, and tap into the knowledge of prospective employees, partners, and customers. Which of the below would Lisa use to perform her job?

Question options:

Interactivity metrics

Source code

Network effect

Collective intelligence

Question 13 4 / 4 pointsDell computers ranks highest on the list for expecting returns from new investments.

Question options:

True

False

CH4EZQuestion 14 4 / 4 pointsWhat sends massive amounts of email to a specific person or system that can cause that user's server to stop functioning?

Question options:

Mail bomb

Spam

Intellectual spam

Junk mail

Question 15 4 / 4 pointsWhat is the software called that allows Internet advertisers to display advertisements without the consent of the computer user?

Question options:

Splog

Adware

Spygloss

CPU buzzer

Question 16 4 / 4 pointsWhich of the following is not considered an epolicy?

Question options:

Acceptable use policy

Internet use policy

Ethical computer use policy

Anti-hacker use policy

Question 17 4 / 4 pointsWhich of the following policies details the extent to which email messages may be read by others?

Question options:

Email privacy policy

Email confidential policy

Anti-spam policy

Spam policy

Question 18 0 / 4 pointsWhich policy details the extent to which email messages may be read by others?

Question options:

Acceptable use policy

Email privacy policy

Internet use policy

All of the above

Question 19 4 / 4 pointsWhat is a mail bomb?

Question options:

Sending a massive amount of email to a specific person or system resulting in filling up the recipient's disk spaceA contractual stipulation to ensure that ebusiness participants do not deny their online actionsSending a few emails to a specific person or system resulting in filling up the recipient's disk spaceA contractual stipulation to ensure that ebusiness participants deny their online actions

Question 20 4 / 4 points

What is a process by which a user misleads a system into granting unauthorized rights, usually for the purpose of compromising or destroying the system?

Question options:

Elevation of privilege

Packet tampering

Spoofing

Spyware

CH4MDQuestion 21 4 / 4 points

Which of the below is a common Internet monitoring technology?

Question options:

Key logger

Hardware key logger

Cookie

All of the above

Question 22 4 / 4 pointsWhat are critical questions that managers should ask when determining the cost of downtime?

Question options:

What is the productivity cost associated with each hour of downtime?How many transactions can the company afford to lose without significantly harming business?All of the above

None of the aboveQuestion 23 4 / 4 points

Which of the following is a cost of downtime in addition to lost revenue?

Question options:

Legal expenses

Loss in financial performance

Damage to reputation

All of the above

CH4HDQuestion 24 4 / 4 pointsAs the President of a local trade company, Kristin is faced with leadership, ethical, and operational decisions on a daily basis. Kristen's responsibilities include examining the organizational resource of information and regulating its definitions, uses, value, and distribution ensuring it has the types of information required to function and grow effectively. What is Kristin overseeing for the company?

Question options:

Information codes

Information management

Information deployment

Information security

Question 25 4 / 4 pointsWhen studying the figure of the four quadrants of ethical and legal behavior, the goal is for organizations to make decisions in which of the following quadrants?

Question options:

Quadrant IV

Quadrant II and III

Quadrant I

Quadrant III

Attempt Score:

88 / 100 - 88 %

Overall Grade (highest attempt):

88 / 100 - 88 %