Business Influencer Development Program 2017

ASK ABOUT COACHING AND TRAINING PACKAGES FOR ANY OPTION

WWW.SOCIALJACK.COM | 1-877-59-COACH

Influencer Development Program

Brand Advocacy - Community Building - Personal BrandingEvent Optimization - Business Attraction - Career Advancement

SUPERCHARGEYOUR

BRAND!



Influcencer Development Program


The ultimate goal for any successful professional is to become an influencer in their respective field. Influencers are individuals with a significant following and an authentic voice in the industry — they lead and set direction for others. Establishing yourself as an influencer dramatically enhances your reputation and credibility, which directly translates to business success.

Why Become An Influencer?

It has been proven that employee advocacy can rapidly expand the brand. “Humanizing the Brand” increases trust with the community and consumers, reduces advertising costs, and is more effective than traditional channels. This trend will continue as the market shifts into an experiential and influencer model.

Why does your organization need advocates?

Why convert advocates to Influencers?

It has long been recognized that the entire organization needs to be client focused. What is critical is that the advocates have a strong digital presence to reinforce authenticity when sharing content, speaking, engaging clients, and through leadership roles. Authenticity and a great digital image become paramount when converting an advocate to an influencer.

71%of customers are more likely to make a purchase based

on a social media reference. (Source: Hubspot)

64% of advocates in a formal program

credited employee advocacy with attracting and developing new business, and nearly 45% attribute new revenue streams to employee advocacy. (Source: Hinge Marketing)

8XContent shared by employees

receives 8X more engagement

than content shared by brand channels. (Source: Social Media Today)



WWW.SOCIALJACK.COM | 1-877-59-COACHWWW.SOCIALJACK.COM | 1-877-59-COACH

Our Proven InfluencerDevelopment System

Set Goals and Objectives

Score CurrentStatus

Create Persona

and Profiles

BuildIdeal

Network

ProduceHigh Yielding

Content

Coachingand Training

LaunchInfluencer

MeasureResults

andContinue

WE MEASURE WHERE YOU START AND WHERE YOU GO FROM HERE






Set Goals & Objectives - It is important to know the desired outcome. Are you looking to increase brand equity, want key speaking gigs, media appearances, or even simply referrals? No matter what the goals is, we will build the persona, story, network , content and results to drive toward that goal.

Score Current Status - We cannot take the person to their goals and objectives until we understand the current state of their influencer status. We have a 9-stage scoring system that we use to measure and build that professional to the ideal state influencer.

Create Persona & Profiles - We perform a thorough intake of each person to truly understand who he or she is, and what makes him or her unique; then we create a memorable and dynamic marketing persona. Next steps are to build the social media profiles so that they professionally and consistently

represent that person’s brand.

Build Ideal Network - This next step is critical to success. We identify the target network, or what we call the “Social Team” so that simple engagement and interaction with the team will generate targeted referrals to meet the desired goals. We take the individual’s current network, activate it, and then immediately start drafting new participants to achieve that ideal “Social Team”.

Produce High Yield Content - We procure and deliver content that the target network is already responding to. This creates a higher engagement rate from the newly activated network.

Scoring Influence – It is important to deliver results, so we keep in check with the results that are being produced in network growth, engagement, and results.

Coaching and Training - We provide the soon-to-be Influencer with the proper coaching and training support so they now know how to engage with their new network, how to convert and keep the momentum moving. Once our proprietary “Social Teaming” system is learned, it can be applied to other objectives down the road.

Launch Influencer - It’s time to introduce our repositioned Influencer to the world. We use our proven SEO driven Press Release system, along with targeted content to let the world know it is time to hire, promote or buy from our newly positioned professional.

Measure Results and Continue - Our proprietary “Social Teaming” methodology applies the skills of our unique scouting and drafting process with our Social Jack™ scoring system so that influencer network development is ongoing. This allows the professional and the organization to consistently build and grow.

Our Proven Influencer Development System





Influencer Development PackagesProfessional Build and Promote PackageIdeal for Career Advancement

• Support Building the Company Brand

• Build Your Personal Brand

• Become an Authentic Thought Leader

• Increase Demand for New Business

• Build Stronger Professional Network

Executive Build and Promote PackageIdeal for Corporate Executives

• Support Building Executive Presence

• Build your Personal Brand

• Become Recognized Thought Leader

• Attract Speaking Opportunities

• Expand Targeted C-suite Network

BUILD. ENGAGE. INFLUENCE. ACHIEVE. MEASURE. REPEAT.

Scouting and Drafting Package – Social Appointment Setting and ConversionIdeal for Professionals Needing More Appointments

• Message Current Targeted Network Connections

• Connect with New Targeted Connections

• Set Appointments

• 3-Month Starter Program

*Other Packages Available for Increased Conversion





Top Producer Build and Promote PackageIdeal for Sales Professionals

• Build Professional Speaking Brand

• Become Thought Leader in Your Field

• Attract Targeted Clients

• Develop Powerful Referral Network

• Scout Ideal Targeted Prospects

Speaker Build and Promote PackageIdeal for Speakers and Authors

• Build Professional Speaking Brand

• Become Thought Leader in Your Industry

• Attract Paid Speaking Opportunities

• Develop Powerful Conference Network

• Scout Ideal Targeted Events

Organization Build and Promote / Brand Accelerator PackageIdeal for Small to Mid-size Companies

• 3-Month Program • Optimize 3 Primary Social Channels

• Establish and Confirm Goals • Create High-Yielding Content Shares

• Create Digital Brand Identity • Influencer Training and Coaching

• Create Ideal Target Profile • Monthly Social Media Posting

• Analyze Competitors 5x a Week

• Scout Target Content * Includes Press Release

Influencer Event Power Add-OnsInfluencer Filming - Profile Video for Guests - Event Live Streaming

Influencer Event Webcast - On-Site Social Boost (per day)- Influencer Training for Events





Event Build and Promote Influencer Event Marketing PackageIdeal for Events, Conferences, and Associations

• Generate Registrations, Community, and Membership

• Match to Your Goals

• Scout Allies for Target Networks

• Influencer Analytics and Scoring

• We Connect Your Team, Speakers, Sponsors and Brands

• Influencer Coaching and Training

• Strategic Content Build and Tagging

• Personalized Seasonal Invites

• Advertise to Targeted Network

• 90 Day Program (covers before, during and after event)

Influencer Event Power Add-OnsInfluencer Filming - Profile Video for Guests - Event Live Streaming

Influencer Event Webcast - On-Site Social Boost (per day)- Influencer Training for Events





Use Our Social Jack™Mobile AppTransform Your Audience Into Active ParticipantsCreating inspiring, engaging and interactive events has never been easier with Social Jack™. By staying connected with your audience through a native mobile app, you can easily distribute information, agendas, videos, evaluations, polls and more. Connect, interact and engage your audience before, during or after your meeting or event — big or small, public or private.

Instant Content Distribution - Share agendas, handouts, media, maps, venue and other relevant information digitally; eliminating printing costs and allowing for last-minute changes. Real-time Engagement and Feedback - Transform your attendees into active participants at any time with dialogue and interactions through push notifications, quick polls, open questions and real-time dialogue. Make Your Information Stick – Create more interactive information delivered straight to your audience at the right time and you’ll be creating better information stickiness and recall.

Agenda Personalization - Empower participants to customize their own schedule at any time from their app. Increased Participant Networking - Facilitate participant networking with in-app networking features like participant chat and activity walls for a lasting impact long after the event is over.

In-App Sponsorship - Drive additional revenue through in-app sponsorship for your sponsors, vendors and advertisers. A More Valuable ROI - Gain real-time insight through in-app evaluations and reporting to improve future event experiences.

And so much more!





We activate your current network to bring the ideal network to you.

This program will create brand awareness and credibility, build community, enhance thought

leadership, fill events, increase engagement, and attract new business.

Ask today how Social Jack™ puts the engagement,

fun and influence into your organization, people and events.


Influcencer Development ProgramWWW.SOCIALJACK.COM | 1-877-59-COACH

20 North Wacker Drive, Suite 1200 Chicago, IL 60606

Business Influencer Development Program 2017

Education

Transcript of Business Influencer Development Program 2017