Business in a Nonprofit WorldBy Alexander Gardner

Overview

0Summarize how small businesses can implement new media concepts

0Analyze and explain how small businesses can use new media tools to enhance their business

0Establish a guide to help small businesses create and grow a synergistic relationship with a local Nonprofit

Nonprofit Industry

051% of US citizens donate to charity026.5% donate time to a Nonprofit organization01.51 trillion dollars of public charity revenue02.71 trillion in total assets of public charities097% of Nonprofits have a Social Media presence

Social Media Tools0 Facebook

0 128 million daily active users in US0 20 billion minutes spent on Facebook every day0 That is 38,000 years…

0 Twitter0 Over 500 million tweets per day0 46% of users access it every day0 74% of users follow SMBs for product updates

0 Youtube0 1 billion monthly unique users0 100 hours of video content uploaded every minute0 6 billion hours of video watched each month

Why It Matters

0Many small businesses have trouble finding and building audiences

0Traditional advertising can be ineffective and expensive

0Social Media are generally free, easy to set up, and are powerful community builders

0Aligning your business with a cause gives your business access to an already established Social Media Community

Choosing a Partner

0Find a Nonprofit with a large Social Media following0Ask about an email list0Align your business with a Nonprofit that benefits

those in your local area0Ensure that the organization is willing to advertise

your charitable promotion

Promotion

0The promotion must be tailored to require the organization’s following to continuously come back

0Make it time sensitive and recurring0Make sure your business and the organization are

advertising the promotion every time0Ensure the promotion is dependent on customers

coming through the doors (or paying online)0The more money you make, the more the organization

makes

How It Works

0Social Media take time to grow0Cut down that time by connecting your business with

a well-followed local Nonprofit0Tag the organization in your posts to show your brand

to their following0Use Social Advertising to target users who…

0 Like or follow the organization0 Users who are donors or are directly affected by

organization

Results

0 Increased traffic to Social Pages0Growth of following0Creating brand loyalty by aligning with cause0Dedicated repeat customer base through use of cause-

oriented promotion0Free/Inexpensive marketing that is highly targeted

and effective0Great PR/Community Involvement

Sourceshttp://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/#.U1huZvldV-Mhttp://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/#.U1hu8fldV-Mhttp://www.youtube.com/yt/press/statistics.htmlhttp://nccsdataweb.urban.org/NCCS/extracts/nonprofitalmanacflyerpdf.pdfhttp://www.volunteeringinamerica.gov/national