BUSINESS HUG DAY28 NOVEMBER 2013 Hear Understand Give back value

Show customers that you careImage: Grunge Heart Clouds On Old Paper

A Business Hug makes good business sense

Customers quit because...

68% of customers quit because of an attitude of indifference toward the customer by the owner, manager, or some employee.

Customers stay because...

64% of customers cited shared values as the primary reason for a strong brand relationship Harvard Business Review to keep your customers keep it simple

Customers are your greatest asset

“Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards

Benefits of the Business Hug

Hugs build:

• Engagement

• Rapport

• Relationships

• Trust

• Customer retention

• The bottom line

• customer loyalty

• Happy customers

• Word of mouth referrals

• Repeat business

Hugs are at the intersection of customer experience and the all important sale

Facts about customers

Image:Analyzing Business Data" by adamr

• The probability of selling to an existing customer is 60 – 70%

• The probability of selling to a new prospect is 5-20%  Marketing Metrics

• Attracting a new customer costs 5X as much as keeping an existing one Lee Resources 2010

• Companies that prioritize customer experience generate 60% higher profits Customer Thermometer, 2012

Hugs are at the intersection of customer experience and the all important sale

Image:Analyzing Business Data" by adamr

Business Hug DayObjectives

• To spread HUGGABILITY as a viable business growth strategy

• To add some fun and creativity to small business marketing efforts

Business Hug Day Key Messages

• Huggology - the new way of doing business in a relationship economy

• Customer engagement is the key to sustainable business growth

• Building relationships beyond the next sale increases long-term profits

• HUGs create brand advocates and brand awareness

• Customer engagement can be fun

Business Hug Day Key Messages

• Operating effectively in the Know Like Trust economy reduces costs

• Standing out in the crowd makes you more memorable in the eyes of your customers

• Really caring increases sales

• Advocates gets your marketing done for you for free

• Business Hug Mentoring Breakfast Business Hug Mentoring Breakfast an energetic and fun breakfast event for entrepreneurs and small business wanting to connect and meet a mentor.

• During the day Businesses will organise their own events and activities to engage and show appreciation to customers i.e: in store promotions, Huggathons, give a ways, customer of the month awards, competitions etc. anything goes as long as it shows you care!

• Evening Book Launch and Network PartyLaunch of Build Better Business with a Hug by Carole Pyke – The Business Bard and Ola Agbaimoni – The Business Detective as well as keynote speaker and an opportunity for businesses to network.

Business Hug Day 28 November 2013

Business Hug Day Promotion includes:

• Dedicated website• Launch event • Customer retention events/

webinars• Email campaign• Social Media Campaigns• PR• Partner conversations/

involvement• Hug/customer retention

articles• Building Better Business with

a Hug promotions• Speaking engagements

Run a promotional event in your business

Become a Business Hug Day Partner

Spread the word about Business Hug Day

Get involved

The power behind the Business Hug

• Business Hug Day is the brainchild of Carole Pyke – The Business Bard and Ola Agbaimoni – The Business Detective from Eélan Media who are on a marketing mission to build better businesses and stronger brands with a Hug.

• Eélan Media, a UK based marketing agency, they are passionate about hugs, stories, transforming businesses and celebrating success and are busily creating fresh marketing strategies and campaigns that help business owners use the most effective channels of communication with the right messages that puts them in front of the right audience.

t: 0845 053 7676e: hello@eelanmedia.comw: www.eelanmedia.com

BUSINESS HUG DAY28 NOVEMBER 2013 Hear Understand Give back value

“Not what you say it’s how you make them feel that creates a lasting relationship”

Image:Siblings Together" by Ambro