BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING
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Transcript of BUSINESS GROWTH and CUSTOMER RETENTION THROUGH ADVERTISING
BUSINESS GROWTH and CUSTOMER RETENTIONTHROUGH ADVERTISING
208-577-6894
I can help you
ANALYZE & PLAN your advertising program for
optimal effectiveness
GEGAUFF ADVERTISING AND CONSULTING SERVICES
YOUR MARKET NEEDS TO KNOW:
•who you are,
•what you offer,
•what it can do for them now and in the future,
and
•why they should buy from you.
This is the job of advertising.
208-577-6894
GEGAUFF ADVERTISING AND CONSULTING SERVICES
Enjoy smooth sailing when your goals are
in focus.
Gegauff Advertising and Consulting Services works with you to:
•Find a NEW PERSPECTIVE when it’s needed
•Help you make your advertising more EFFECTIVE
•Help your existing agency work more effectively FOR YOU.
208-577-6894
• Put NEW LIFE into your advertising program.
• Sharpen, refine, update it.
• Try a new approach, or re-vamp or rebuild.
Gegauff Advertising and Consulting ServicesOFFERS YOU SEVERAL OPTIONS:
208-577-6894
3. Full advertising/design services
2. Planning Services only
GEGAUFF ADVERTISING AND CONSULTING SERVICES
1. One-Day (and ½-Day) Consulting Services onlyWith this option, we don’t replace your existing agency or resources.
We offer an in-depth analysis of your existing programwhich can help you guide your agency or in-house department
and give you new insights and options.
We construct an advertising plan for you, including a media schedule with a budget.
We offer extensive experience in strategy development, program planning and budgeting, in addition to expert design and writing
services.
IN-DEPTH EXPERIENCE20+ YEARS IN BUSINESS
KNOWLEDGEABLEHIGHLY QUALIFIED AND AAAA’S CERTIFICATED
ANALYTICALHELPS YOU SEE THE FOREST FOR THE TREES
PROGRAMMATICADVOCATES CONSISTENCY
QUALITYINSISTS ON IT!
SMALLQUICK TURNAROUND, LOW OVERHEAD, PERSONAL CARE, DIRECT ACCESS
TENACIOUSEXPERIENCE IN WEATHERING RECESSIONS, HANDLING BOOM TIMESAND LOTS OF IN-BETWEENS
BA, MA American Association of Advertising Agencies certificated through the USC Graduate School of Business
Gegauff Advertising has been in business since 1984.
208-577-6894QUALIFICATIONS
GEGAUFF ADVERTISING AND CONSULTING SERVICES
Enjoy smooth sailing when your goals are
in focus.
ANALYSIS
• Are you tracking your leads? Making the best use of them?
• Have you chosen the right media and methods?
• Are you projecting the right message?
• Can prospects understand your message?
• Are you effectively showing the great qualities of your products or services?
208-577-6894
Enjoy smooth sailing when your goals are
in focus.
During any economic time, advertising improves your competitive edge.
During down times, you can increase your market share by advertising, while those who cut back on their visibility can lose their share to companies that do advertise.
208-577-6894
Ways to GROW: sell more to your existing clients, make it
easier for them to buy, get more clients, sell new products. Advertising helps you reach your
goal.
When the smoke clears, you will be way ahead.
ANALYSIS
Enjoy smooth sailing when your goals are
in focus.
If you already have an agency or designer or if you produce your marketing tools in-house:
208-577-6894
•evaluate your program
•restructure it if necessary
•propose improvements
•work with your existing resources
•confirm that you are on the right track
You can enhance their effectiveness by contracting with Gegauff Advertising Consulting Services to:
ANALYSIS
GEGAUFF ADVERTISING AND CONSULTING SERVICES
Enjoy smooth sailing when your goals are
in focus.
If you are a new to advertising:
208-577-6894
Gegauff Advertising Consulting Services can evaluate your needs and design a program for you.
ANALYSIS
GEGAUFF ADVERTISING AND CONSULTING SERVICES
Enjoy smooth sailing when your goals are
in focus.
Typical Advertising Opportunities• Display ads in trade journals, association
publications, other print media
• Brochures, fliers, catalogs, invoice inserts,
cd’s/dvd’s, door hangars, radio, tv, video, direct
• Internet and email
• Publicity and public relations, application stories,
photos
• Newsletters
• Telemarketing scripts and telephone on-hold blurbs
• Sponsorships, trade association memberships
• Trade shows and conventions, private seminars
• Product samples and promotions
• Ad specialties (pads, pencils, pins, useful goodies)
• Guest appearances and speeches
• Product education and demonstrations
208-577-6894ANALYSIS
GEGAUFF ADVERTISING AND CONSULTING SERVICES
Enjoy smooth sailing when your goals are
in focus.
• I will look at all of your existing materials, including sales tools and publicity;
• examine your media schedule;
• have an in-depth discussion with the advertising manager or executive of your choice;
• and provide you with a written overview/analysis of the session approximately 10 days later.
ANALYSIS
One-day and ½-day consultations are available.
This is a single consulting session for a set fee.
208-577-6894
GEGAUFF ADVERTISING AND CONSULTING SERVICES
You will need to prepare for this session by:
•assembling all materials involved,
•providing a conference area,
•and scheduling the person(s) who will participate.
ON TARGET,
going to the RIGHT AUDIENCE,
using the options that are BEST FOR YOU.
208-577-6894
GEGAUFF ADVERTISING AND CONSULTING SERVICES
Review and re-evaluate your program
on a regular basis to make sure your ad message is:
ANALYSIS
You may need a big agency with lots of people and resources.
But many companies benefit from a TRUSTED CONSULTANT
to help you hit the ground running,
208-577-6894
with a new idea, a new identity,
a second opinion, or a fast-turn requirement…
and when you need to rebalance and make a critical decision
with some new options in sight.
GEGAUFF ADVERTISING AND CONSULTING SERVICES
ANALYSIS
• I work closely with my clients, and I listen!
208-577-6894
• I am here to help and support your
needs, and to offer new ideas and
new perspectives.
• I am not distanced from you by a lineup
of account reps and hidden graphics
people.
ANALYSIS
GEGAUFF ADVERTISING AND CONSULTING SERVICES
Enjoy smooth sailing when your goals are
in focus.
Before you design,
before you sign that space contract, ........
Are you making the best use of your advertising resources?
PLAN!
208-577-6894PLANNING
GEGAUFF ADVERTISING AND CONSULTING SERVICES
Enjoy smooth sailing when your goals are
in focus.
Gegauff Advertising Consulting Services can:
208-577-6894
• help you plan your program
• or plan it for you
PLANNING
GEGAUFF ADVERTISING AND CONSULTING SERVICES
Enjoy smooth sailing when your goals are
in focus.
THE NITTY GRITTY –
IF YOU NEED OR USE ADVERTISING …
208-577-6894
... Planning makes it more manageable and effective.
PLANNING
GEGAUFF ADVERTISING AND CONSULTING SERVICES
Enjoy smooth sailing when your goals are
in focus.
…so you’ll know where you are when you get there.
Please call me at 208-577-6894
208-577-6894
Analysis and planning will help you make better decisions
and utilize your advertising resources most effectively. . .
GEGAUFF ADVERTISING AND CONSULTING SERVICES
SUCCESS