History

Liverpool BA have been organising Business Fairs andBusiness Exhibi,ons since 2002 – when we first heldour flagship event the Liverpool Business Fair atLiverpool Town Hall.

This proved to be a very popular business occasionand we have gone on to hold many other events.

Our approach is to try and make the events asinteres,ng and worthwhile as possible for all of ourvisitors and exhibitors.

Visi,ng our Business Fairs is free and there willalways be a range of interes,ng features and lots ofnetworking and business opportuni,es.

Visitor Profile

Approximately 10-15% of visitors are new startbusinesses or individuals looking to set up a business

The majority of visitors 50-70% come from within a15-20 mile catchment area of the event venue

Majority from SME businesses (less than 250employees) Up to 10% from companies employing1000+

Sectors represented include Business Services, ProfessionalServices, Construc+on/Construc+on Services, Educa+on &Training, Finance and Insurance, Retail & Wholesale,Manufacturing & Engineering, Transport & Distribu+on andOther Services

Event Features

- A wide variety of exhibitors and hundreds of visitorsfrom all sectors of the Business Community- Programme of Free Business Seminars runningthroughout the day- Business Informa,on and Advice- Other a-rac,ons such as free Marke,ng Clinics, freeWine Tas,ng and free Acupressure Massages- Free Event Programme and Business Guide- Free to visit and no need to pre-register

Top Five Reasons for Exhibi%ng

- Generate sales leads and make sales- Network and make new Business contacts- Iden,fy and recruit new distributors, suppliers orpartners- Create or raise market awareness- Demonstrate a new product or Service

What Companies Exhibit

A very wide range of companies and organisa,onshave exhibited at our events over the years with allmajor sectors having been represented.

Accountancy and Business Advice, Adhesive Tapes & Packaging Material,Adver+sing, Airline, Airport, Art Galleries / Arts Centre, Audio Visual Services,Banks/Financial Services, Brewer of fine beers, Business Associa+on, BusinessCentres, Business Consultancy, Business Networking, Business Support, BusinessTravel, Care / Support Agency, Catering , CCTV and EPOS Systems, Charity,Chartered Surveyors, Cleaning Products, Commercial Property Developers,Computer Training, Confiden+al paper destruc+on, Corporate clothing,Corporate Errand Service, Cost Management Consultancy, DDA Informa+on andstockists & specialist induc+on loop systems, Decorators Merchants, Door toDoor Distribu+on / Direct Marke+ng, Drinks, Electrical Portable ApplianceTes+ng, Employment and Recruitment Services Engineering, Environmental /Waste Management Consultancy, Environmental and Health and Safety Support,Event Management , Exterior Cleaning and Surface Treatment, Facili+esManagement, Finance - Rent support for landlords, First Aid Supplier, ForeignExchange, Franchise Consultants, Furniture Manufacturers, Further Educa+on,Gree+ngs Cards, Health, Health & Fitness, Health & Safety Training Provider,Health and Stress Management , Health Insurance, Health Services, Healthcare,Higher Educa+on, Hose Manufacturer, Hotels, Human Resource, Training,Inclusive Dance Workshops/ Disability Awareness, Industrial Product Design,Internet Security, IT Services, Language Services, Ligh+ng Wholesale, LocalAuthority Procurement, Manufacturer-Digital Visual Messaging Solu+ons,Manufacturing Support Service, Office and Educa+onal Furniture, OfficeEquipment, Office Supplies / Design, Op+cians, Overseas Property Sales, Pensionsand Financial Advice, Photography, Postal and Courier Services, Print and Design,Promo+onal Gi�s, Radio Communica+ons, Records Management, SecurityServices, Solicitors, Strategy/Marke+ng/Design, Stress Therapies, Supply Li�ingEquipment, Telecommunica+ons, Telemarke+ng Services, Therapist, TourismSupport, Tourism, Investment & Regenera+on, Training, Travel ManagementCompany, Waste management and recycling , Water Coolers/Vending, WaterTreatment, Website Marke+ng, Wine and Spirits Merchants

Contact Tony Haines on 0151 709 8932 or visit www.businessfairsuk.com

Business Fairs Overview

TimelineCity of Liverpool Business Fair (first held 2002)Merseyside Business Fair (2004)Wirral & Chester Business Fair (2005)Se�on & West Lancashire (2006)Salford & Manchester (2007)Halton & Warrington (2008)Business & Technology Show NW (2009)Wrexham & Borderlands (2010)

Exhibi%ng Op%ons

For most companies that are taking part in an exhibi,onfor the first ,me - or for those on a limited or reducedbudget, a Pop Up Banner withsome promo,onal literature inone of our budget sized spacesgives them a low costopportunity to promote theirproducts and services to visitorsand other exhibitors.

Other exhibitors needing a larger space can order theamount of space that is most suitable for theirpar,cular requirements and many shapes and sizes ofdisplay can be accommodated.

Depending on the event, exhibi,on spaces will either bespace only (i.e. simplyfloorspace) or shellscheme. Shell Scheme sitesare made up of connec+ng 1mwide panels which are velcrocompa+ble (so posters etc. canbe affixed directly) with afascia at the top which featuresthe stand number andCompany Name.

At events with shell scheme, a range of sizes areavailable but the most popular tends to be a 3m x 2mspace. This provides an exhibi,on space which is threemetres wide and two metres deep, and approximately2.4 metres high. One advantage with this op,on is thatsmaller companies can promote themselvesprofessionally even if they don’t have expensiveexhibi,on equipment.A table and two chairs are included with Shell Scheme packages,and spotlights and power sockets can be ordered as required.

At space only events, a 3m x 2m space also provides anexhibi,on space which is three metres wide and twometres deep, but simplyas floorspace (includingtable and chairs) whichprovides a lot of flexibilityin terms of the type ofdisplay equipment thatcan be used.

Event Marke%ng

We adopt a fairly comprehensive approach tomarke,ng the events which includes some or all ofthe following (some measures might be used for one eventand not another, other ac+vi+es might be added in as marke+ngand / or media opportuni+es present themselves)

Email Broadcas%ng - we have a database of over 10,000business contacts that have visited or exhibited at one of ourevents, or that we know from other ac,vi,es and we are inregular contact with them to keep them informed of upcomingevents and ac,vi,esPromo%onal Postcards - we print thousands of promo,onalpostcards and have them distributed through city centre outlets,business centres, industrial estates etc.Media Supporters - currently Elite Business Magazine is amedia supporter of our events and helps to promote themthrough their monthly na,onal business magazine, on theirwebsite etcExhibitors and Sponsors - we encourage exhibitors andsponsors to promote their a-endance at the events as widely aspossible and provide them with their own pdf version of thepromo,onal postcards which they can use to invite theircontacts. We also encourage them to use their social mediaac,vi,es as a way of promo,ng their involvement and we thencascade any of their posts out through our twi-er feeds, onFacebook, LinkedIn etcLocal Partners and Agencies - we work with a range ofagencies and organisa,ons (Chambers of Commerce, businesssupport bodies etc.) who help to promote the events to theirmembers and clients and contactsOnline ac%vi%es - as well as our own website, we put theevents on Eventbrite and we use Twi-er, Facebook and LinkedInon a regular basisLocal Press and Media - we get as much coverage aspossible by issuing regular press releases. news items andadverts through local newspapers, magazines and other localmedia channels

Contact Tony Haines on 0151 709 8932 or visit www.businessfairsuk.com

Business Fairs Overview

Exhibitor Benefits Package includes

Exhibi%on Space at the event to promoteyour products and services

………………….. Plus (at no extra cost)

Full Business Profile (including a descrip,ve lis,ng) in the EventProgrammeExhibitor Lis%ng on Events Website (with link to your own website)Free electronic invita%ons to send to contacts and clientsRegular opportuni%es to promote any Special Offers or Promo,onsto fellow exhibitors and prospec,ve visitorsInclusion in our pre Event email broadcast going out to 10000businesses (ideal opportunity to communicate special features orpromo,ons - these can be general or specific to the event)Addi%onal opportuni%es to promote special features or promo,onsvia our post Event email broadcast going out to 10000 businesses