Business Environment.ppt
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Transcript of Business Environment.ppt
A Study of Business Environment in India with special reference to Aviation
Industry
Business Objectives
• Profit and Growth• Focus and goal oriented• Employee satisfaction• Quality products and services
Business Environment
• Composed of two word “Business” and “Environment”.• Business: selling goods and service to consumers for earning
profits.• Environment: the area in which something exist.• Business Environment is a set of condition (Social, Legal,
Economical, Political) that are uncontrollable in nature and affects the functioning of organization.
Components
Non-Economic Environment
• Political Environment• Socio Cultural Environment• Technological Environment• Natural Environment• Demographic Environment• International Environment
History of Civil Aviation in India
Market Size
• Expanding aviation sector in India handles about a staggering 2.5 billion passengers across the world in a year.
• About 5.33 million passengers were carried by domestic airlines during January 2012.
• Huge foreign direct investment (FDI) worth US$ 429.70 million from April 2000 to December 2011.
• 10 per cent increase in the number of international passengers last year, a further increase up to a 10-12 per cent range over the next 12 months is expected.
SWOT Analysis
Case Study
• The Kingfisher Airlines financial crisis refers to a series of events that led to severe disruptions within Kingfisher Airlines.
• By early 2012, the airline accumulated losses of over 7,000 crore (US$1.32 billion) with half of its fleet grounded and several members of its staff going on strike.
What went wrong?
• Delayed salary• Fuel dues• Aircraft lease rental dues• AAI reports• Income tax• Bank arrears
Kingfisher’s Crisis
• Fleet grounding• Frozen bank accounts• Arrest warrant against Mr. Vijay Mallya (Chairman)
Thanks!!!
Done by:Abhinav Gupta
MBA General