Business Environment(2009)

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M.B.A.(Sem.l) (Main/Back) Exarrynation, February - 2009

(M-107)Business Environment '.Time: 3 Hours] [Total Marks: 70

[Min. Passing Marks: 28

The question Paper is divided in two Sections.. . . -

Section A contains 6 questions out of which the candidate is .

required to attempt any 4 questions. Section B contains short- .

case study / application based one question which is compulsory.

All questions are carrying equal marks..s'.

Use of following supporting materiat is permi.ttedduring examination.

(Mentioned in form No.205)- .

1. Nil MI.

SECTION -1\

. 1./ ~efine '.Socio-cultural ?nvironm~nt of business. Disc~ss theV mteraction between SOClo-cultural elements- and the busmess..

4+10

2.". ~It is dipicult to 1p~e a categpri~~~; st~tement .whether IndianM~,agers are discharging their .'soci~ responsibility". Commenton'thiS"statement.'" , ,

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. '~\:~~ .: ~iscuss the recent trends in Foreign Direct Investment iI;1India..~ . M

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~ "Theoretically mixed. economy is better but practically it isunsuitable". Discuss. .:: . ,

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~Od et~cs promotes g06~business". ExplaiJ;!tJ'is statement and.- gIve Its Importance In busIness ethIcs. ,

, ,; '. 10+4

6 /What is liberalisation ? DiSC~SSthe Impact of liberalisation ~~d

y~rivatisation on Indian economy. ,

4+10

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SECTION - B

7 Case Study:

Basmati is an aromatic rice grown in, india and Pakistan. In

September 1997,Rice,Tec. a small food technology company based

, _in~exas (U.S~)fas~anted a pa~~~tbr-ihe V.S. Patent office~ '

call an aromatic rice variety developed in UB.A. Basmati. India"~ - , --,--'

,challenged the case, arguing that..-Basmati is a unique aromatic.. ,: . " , ' ~

rice grown in Northern India and not, a. name Rice Tec. coul~,r- 'i "',.

claim. In fact only inventions can be patent~. Consequently, the~ ~

U.S. Pate~t office accepted Indi~'s basic po~ition ap.d Rice Tec.. ' or

had to drop 15of the 20 claims that it had made. of the remaining

Claims Rice Tec. managed to evolve three new varieties of rice for

which it got a patent from,united states Patent and ,Trademarks

office,(USPTO) as In?ia had not objec~edto these. The ruling has. "

not handed over Rlce Tec. the Basmati Brand. Rather it provides

it a Patent for superior three strains of Basmati developed by

, L't~ossbr,ee~ga Paki:g~~iBas~~ti with~s~;midwa'rf ~erican;",l"" - ',-- '... i" 'fH' , L',:' ',',;>-,' ", ,

, ", . vanety.' , , , ' ,

Accor~g;' to the WTO agreement, geographical indicati9ns

; \ like BasJ;Ilatican be legally protected and their misqse can be thus\, " " . .. .

."~:~\~reVented. The 'unfortunate thing is that ;Govemme~t ~f India has'

, not taken timely steps for protecting our geographi<;al indication

and bio-diversity. ,Altbough a geographical indication of GoodsBill~ '

was introduced in Indian Parliament in 1999" even at the end of



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Questions:

'1) Can any of the following be patented?

(a) Turmeric

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(b) Neem

(c) Name Basmaii

Substantiate your answer.

(2) Evaluate the role played by ,the Government of India. in

preventing tbe misuse of name of Basmati.

(3) Was seeking pat~nt by Rice Tee. ethical? Substantiate.

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Business Environment(2009)

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