Business Environment Analysis (SWOT Analysis) of Worldlink Communications Pvt. Ltd

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COMPANY PROFILE OF WORLDLINK COMMUNICAITONS PVT. LTD. Roshan Dhital 146

Transcript of Business Environment Analysis (SWOT Analysis) of Worldlink Communications Pvt. Ltd

Page 1: Business Environment Analysis (SWOT Analysis) of Worldlink Communications Pvt. Ltd

COMPANY PROFILE OFWORLDLINK

COMMUNICAITONS PVT. LTD.Roshan Dhital

146

Page 2: Business Environment Analysis (SWOT Analysis) of Worldlink Communications Pvt. Ltd

INTRODUCTION

•  Founded in September 1995

•  Largest Internet Service Provider (ISP) in Nepal

• In March 1997, WorldLink started providing full Internet access over a dedicated leased-line

• From September 1999 till June 2008, WorldLink has been connecting to the Internet over a

direct satellite uplink through its own VSAT terminal

• Over the past 18 years, WorldLink has grown from a small business to a strong and stable

corporation

• Positioned itself as a complete IT service provider rather than just an ISP

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LOCATION

WorldLink Communications P. Ltd.

Jawalakhel, Lalitpur

P.O.Box 8207

Kathmandu, Nepal

Fax: +977-1-5529403

Telephone: +977-9801523050,

01-5523050

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OWNERSHIP

Partnership Owners:

Deelip AgrawalManoj AgrawalBijay Jalan

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STRUCTURE: ORGANIZATIONAL CHART

BOD

CEO

Marketing Finance Technology Customer care

structur

e

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STRUCTURE : MISSION AND VISON

• MISSION -“TO DELIVER HIGH-QUALITY INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) SERVICES AT A REASONABLE PRICE“

• VISION - “TO CONNECT EVERYONE, ANYWHERE, ALL THE TIME”

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SUBSIDIARIES

•Colleges

• Finance companies, etc

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SERVICES

Internet

Fiber zoom

Cable zoom

Cable unlimited

Wi-zoooMe

Leased line

Telephony

Worldcall Card

D2D Hotline

Other

Data networking

Web services

Software development

DataSafe online backup

ICT consultancy

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Structure : Values

• Excellence

• Teamwork

• Innovation & Efficiency

• Ethics

• Customer Satisfaction

• Celebration

• Community

• Focus

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RAW MATERIALS

•Bandwidth: Purchased from UK, Singapore and Chennai

• Technological Materials: Imported from China

• Wire

• Routers

• Rj-45

• Ubnt, Canopy (wireless device)

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5 YEAR DATA OF COMPANY’S SUBSCRIBER’S

Year Number of subscribers

2007 8550

2008 8914

2009 11852

2010 10250

2011 10488

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BAR DIAGRAM REPRESENTATION

2007 2008 2009 2010 20110

2000

4000

6000

8000

10000

12000

5 YEAR DATA OF COMPANY’S SUBSCRIBER’S

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SALES TURNOVER TREND

• Very smooth

• Increasing at 20% to 30 % per year

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DISTRIBUTION

• Coverage : 50 districts

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EXPORT

• No export

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TECHNOLOGY

•Cable internet

•Wireless internet

•Fiber zoom- Best in word

•High tech in Nepal

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SPECIAL FEATURES

• High speed- 25 Mbps- cable zoom- fiber zoom

• Best customer service

• Quality control department

• Online payment

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BANKING PARTNERS

• Laxmi Bank

• Nepal Investment Bank

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MEMBERSHIPS

• Confederation of Nepalese Industries (CNI)

• Federation of Nepalese Chambers of Commerce and Industry (FNCCI)

• Computer Association of Nepal (CAN)

• lifetime institutional member of CAN

• Internet Service Provider Association of Nepal (ISPAN)

• Asia Pacific Network Information Center (APNIC)

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CREDENTIALS

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SOCIAL RESPONSIBILITY

• Flood relief programs

• Clothes for people in winter

• Donations and sponsorship for many events

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BUSINESS STRATEGY

• Aggressive marketing

• Ahead in introducing high tech technology

• Reliable customer service

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ENVIRONMENTAL ANALYSIS OF WORLDLINK COMMUNICATIONS PVT.

LTD

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SWOT ANALYSIS

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STRENGTHS

• Good Brand Image

• Best support service

• Highly skilled employees

• Advance Technology

• Fastest Speed

• Power Backup

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WEAKNESSES

• Tariff

• Few number of branches

• Payment facility

• Coverage only in Core city areas

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OPPORTUNITIES

Increasing internet users

Increase market share by introducing Low tariff

Expansion of coverage outside core city areas

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THREATS

• New Entrants

• Increasing competition in price

• Load shedding on customer’s places

• Continuously changing technology

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THANK YOU