Shree Balaji Interiors, Mumbai

Business Enhancement Plan

Building Regular Demand

• Expand Customer Base.

• Enter new & innovative furniture building domain – space saving furnitures

• Shift focus to nearby mega cities- Pune, Nagpur, Bangalore and Hyderabad

Expand Customer BaseHousehold Educational InstitutionsGovernment InstitutionsRestaurant BusinessMotels and Resorts

Dependence on only Corporate

Space Saving Furniture Cost saving! Space saving!

• Current Competitor- Resource Furniture-Italian co. with only one branch in India- Mumbai

• Requirement-- manpower- Mechanical engineer, Manufacturer & Distributor- technological training

• Advantages-- micro scale industry - unorganized sector- least competition

• Drawbacks-- Components not available in India- import- Initial time and money investment at inception

New sources of Business

• Society-project-builder- mass scale

• Educational Institutions-Hostel- bed cum table

• Edge of Low price - high volume sales

• Value of prestige- for rich-aesthetic value

• Tie-ups with furniture MNSc- IKEA

Modernize it! But how?

• Technological and mechanical training

• High focus on Research and Development

• Hire mechanical expertise from Top educational institutions- IITs, BITS, NITs, J.J. School of Arts

• Optimizing current marketing techniques- Social Media Marketing ( GoogleAdwords, sulekha.com, facebook.com, jabong.com, flipkart.com, snapdeal.com)