Business English vs Literary English

8/12/2019 Business English vs Literary English

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Business English vs Literary English

Literary Writing

Designed to be read many times Reveals full meaning on a single reading

Complex expression Clear expression

Unfamiliar words Familiar words

Colorful tone Plain language

Variety expected Consistency expected

Imagery and symbolism Numbers and charts

Long, complex sentences Short, clear sentences

Often impossible to read quickly Can be read quickly

Ambiguity acceptable Clarity essential


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Communication in Business

Communication is the transfer of ideas and information fromone person to another person. It is a bridge of meaning amongpeople so that they can share what they feel and know.

Effective Communication Ineffective Communication

Types of Business Communications

1. Verbal communication A common way individuals transfer their message to other individuals andbusinesses.

May include: meetings, in-person interviews, telephones and videoconferencing.

Verbal communication allows people to assess the verbal or nonverbal

inferences by individuals giving the message Challenges for verbal communication.

Language barriers, cultural or social barriers, and time differences when givingmessages.


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Types of Business Communications2. Written communication

includes internal business memos, formal letters, bulletin boards or posters andother various written communication forms.

Individuals may choose to use written communication if they need to reachmultiple individuals at different locations with a similar message.

Written communication also creates a paper trail for important messages. Organizations often use written communication to ensure they have

documentation when correcting an issue or dealing with important legal situations.

3. Electronic New communication methods include email, web conferencing, social networking,

company websites, and online chat and text messages. Electronic communication allows companies to send mass messages to several

individuals quickly and at a low business cost.

Electronic communication methods are often used to reach outside businessstakeholders or the general public. Electronic communication is also used to communicate with international

organizations or individuals the time efficient manner.


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On the basis of location of the receiver :(1.) Internal Communication: Communication among the members of an organization. Good communication may help to increase job

satisfaction, safety, productivity, and profits and decreasegrievances and turnover.


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Internal Communication:Types of Internal Business Communicationa) Upward Communication Upward communication is the flow of information from

subordinates to superiors, or from employees to management. Upward Communication is a means for staff to:

Exchange information Offer ideas Express enthusiasm Achieve job satisfaction Provide feedback


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Internal Communication:Types of Internal Business Communicationb) Downward Communication Information flowing from the top of the organizational management

hierarchy, telling people in the organization what is important (mission)and what is valued (policies).

Downward communication generally provides enabling information which allows a subordinate to do something.

Transmit vital information Give instructions Encourage 2-way discussion Announce decisions Seek cooperation Provide motivation Boost morale Increase efficiency Obtain feedback


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Internal Communication:

Types of Internal Business Communicationc) Horizontal/Literal communication involves coordinating information, and allows people

with the same or similar rank in an organization tocooperate or collaborate. Horizontal Communication is essential for:

Solving problems

Accomplishing tasks Improving teamwork Building goodwill


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(2.) External Communication: When executives and employees of an organization

communicate or exchange information with outsiders of theorganization.

Supervisors communicate with sources outside the

organization, such as vendors and customers.


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(2.) External Communication:

It leads to better: Sales volume Public credibility Operational efficiency Company profits

It should improve Overall performance Public goodwill Corporate image

Ultimately, it helps to achieve Organizational goals Customer satisfaction

Business English vs Literary English

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