Business English (Part-time) - inlingua School of Languages in … · 2016-10-20 · Business...
Transcript of Business English (Part-time) - inlingua School of Languages in … · 2016-10-20 · Business...
Business English (Part-time)
Quality, Professionalism and Service Page 1 of 19
Level 1A
Note: Depending on the speed of the class, trainers may assign the Reading, Listening, Vocabulary and/or Writing sections as homework. Note: The language review is intended as a review of grammar points. Students are expected to have learned the grammar before.
Class Theme Learning Objective
1 Introductions
Introduce yourself
Vocabulary on nationalities
Reading: ‘From small town to global leader’
Language Review: to be, a/an with jobs, wh- questions
2 Introductions
Listening: An interview with a consultant
Introducing yourself and others
Case Study: A job fair in Singapore: Decide on the successful candidate for a job
Writing an email to your boss to report on a potential candidate
3 Work and Leisure
Discuss what people want from work
Vocabulary for time, leisure activities
Reading: Business Diary: Eugene Kaspersky
Language Review: Present Simple, Adverbs and Expressions of Frequency
4 Work and Leisure
Listening: An Interview with Ros Pomeroy
Talk about Work and Leisure
Case Study of Hudson Design Inc: Resolve issues with unhappy staff
Writing an email to Human Resources about your job
5 Problems
Talk about problems at work
Adjectives
Reading: Call-center interviews
Language Review: too/enough, Present Simple negatives, have, some/any
6 Problems
Listening: An interview with a specialist in change leadership
Telephoning: Solving Problems
Case Study: High-style Business Rentals: Respond to negative customer feedback
Writing an email to the head office about a problem
7 Travel
Talking about business travel
Vocabulary for talking about travel details
Reading: Hilton Tokyo – Hotel Description
Language Review: can/can’t, there is/are
8 Travel
Listening: An interview with a business traveller
Making bookings and checking arrangements
Case study: The Gustav Conference Centre: Coordinate the needs of three different companies
Writing an confirmation email
9 Food and Entertaining
Discuss food from different countries
Vocabulary for eating out
Reading: India likes fast-food chains
Language Review: some/any, countable/uncountable nouns
10 Food and Entertaining
Listening: An interview with a specialist in change leadership
Making decisions
Case study: Which restaurant? Choose the right place to eat for
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some important clients
Writing an invitation email
11 Buying and Selling
Talk about buying different products
Choosing a product/service
Reading: Uniqlo: A global success story
Language Review: Past simple and past time references
12 Buying and Selling
Listening: An interview with a management consultant
Describing a product
Case study: NP Innovations: Decide on a new product
Writing a request email
13 Working Across Cultures Eating out: cultural differences
Communication styles
14 Assessment
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Level 1B
Note: Depending on the speed of the class, trainers may assign the Reading, Listening, Vocabulary and/or Writing sections as homework. Note: The language review is intended as a review of grammar points. Students are expected to have learned the grammar before.
Class Theme Learning Objective
15 People
Talk about how you like to work
Vocabulary for describing people
Reading: Women at the top: Andrea Jung
Language Review: Past Simple, Question Forms
16 People
Listening: Interview with a management consultant
Dealing with problems
Case Study: Give advice on problems at work
Writing: Reply to a problem
17 Advertising
Do an advertising quiz
Vocabulary: Advertising and markets
Reading: Volkswagen’s Black Beetle Ad
Language Review: Comparatives and superlatives, much/a lot, a little/a bit
18 Advertising
Listening: An interview with an organization development consultant
Participating in discussions
Case study of Excelsior Chocolate Products: Devise an Advertising Campaign
Writing: Product Launch Plan
19 Companies
Do a companies quiz
Vocabulary for describing companies
Reading: New markets for Gamesa
Language Review: Present Simple vs Present Continuous
20 Companies
Listening: An interview with a specialist in change leadership
Starting a presentation
Case study: Presenting your company
Writing a company profile
21 Communication
Do a communication quiz
Vocabulary for internal communication
Reading: I’m a fan of Facebook, but not video calls
Language Review: Talking about future plans, will
22 Communication
Listening: An interview with a management consultant
Making arrangements
Case study of Blakelock Engineering: Decide who should leave a company
Writing: Calling for a meeting
23 Cultures
Looking at some tips for doing business in another country
Vocabulary for talking about company cultures
Reading: Lessons in cultural difference
Language Review: should/shouldn’t, could/would
24 Cultures
Listening: Three people talk about cultural mistakes
Identifying problems and agreeing action
Case study: Assess ideas for changing a company’s culture
Writing action minutes
25 Jobs Discussing jobs
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Vocabulary for skills and abilities
Reading: Profile on a professional networking site
Language Review: Present Perfect vs Past Simple
26 Jobs
Listening: An interview with an organization development consultant
Interview skills
Case study of Nelson and Harper Inc: Interview candidates for a job
Writing a letter to a successful interview candidate
27 Working Across Cultures Doing business internationally
Team work
28 Assessment
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Level 2A
Note: Depending on the speed of the class, trainers may assign the Reading, Listening, Vocabulary and/or Writing sections as homework. Note: The language review is intended as a review of grammar points. Students are expected to have learned the grammar before.
Class Theme Learning Objective
1 Careers
Discuss your career plans
Vocabulary for describing career moves
Reading: ‘Facebook profiles could damage job prospects’
Language Review: Ability, requests and offers
2 Careers
Listening: An interview with the Finance Director of a TV company
Telephoning and Making contact
Case Study of YouJuice: Decide on the right candidate for the job
Writing an email to inform about decisions made
3 Companies
Talk about companies
Vocabulary for describing companies
Reading: India: Tata’ Search for a New CEO
Reading: Is John Lewis the Best Company to work for in Britain?
Language Review: Present Simple vs Present Continuous
4 Companies
Listening: An Interview with the CEO of a food company
Presenting your company
Case Study of Dino Conti Ice Cream: Decide on the best way to invest in a company’s future
Writing a proposal for an investment plan, explaining the pros and cons of each option
5 Selling
Talk about shopping habits
Vocabulary for making sales
Reading: Women on top in new sales survey
Language Review: Obligations and Prohibitions
6 Selling
Listening: An interview with the Director of Marketing of a TV shopping channel
Negotiating: Reaching an agreement
Case Study: A partnership agreement
Writing a letter to summarize a negotiation agreement
7 Great Ideas
Discussing what makes a great idea
Verb-noun collocations
Reading: Who needs translators
Reading: Safer Cycling
Reading: Going for Gold
Language Review: Past Simple vs Past Continuous
8 Great Ideas
Listening: An interview with a researcher
Successful meetings
Case study: Decide on the best idea for a new attraction
Writing a recommendation report
9 Stress
Discussing stressful situations
Vocabulary for talking about stress in the workplace
Reading: Over half of business owners feeling increasingly stressed
Language Review: Past Simple and Past Perfect
10 Stress Listening: An interview with the Director of Marketing at a health
consultancy
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Participating in discussions
Case study of Davies-Miller Advertising: Suggest ways of reducing stress amongst staff
Writing a report with suggestions to solve an issue
11 Entertaining
Discussing corporate entertaining
Vocabulary for eating and drinking
Reading: Interview with 3 corporate entertainment experts
Language Review: Multi-word verbs
12 Entertaining
Listening: An interview with the Chief Executive of a corporate entertainment company
Socializing: Greetings and small talk
Case study: Organizing a conference: Choosing the location for a sales conference
Writing an invitation email
13 Working Across Cultures Saying ‘no’ politely
Doing business internationally: Comparing the business cultures of Morocco, Mexico and South Korea
14 Assessment
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Level 2B
Note: Depending on the speed of the class, trainers may assign the Reading, Listening, Vocabulary and/or Writing sections as homework. Note: The language review is intended as a review of grammar points. Students are expected to have learned the grammar before.
Class Theme Learning Objective
15 New Business
Discussing new businesses and business sectors
Vocabulary of economic terms
Reading: Internet whiz kid’s discount idea makes billions in 2 years
Reading: Help with exports
Language Review: Time clauses
16 New Business
Listening: Interviews with the CEO of a money-transfer company and the CEO of a food company
Dealing with numbers
Case Study of Taka Shimizu Cycles: Choosing the location for a new factory
Writing an self-introduction email to a potential sponsor
17 Marketing
Talking about the marketing mix and marketing campaigns
Vocabulary: Word partnerships
Reading: Adidas targets the Chinese interior
Language Review: Questions
18 Marketing
Listening: An interview with the European Marketing Manager of a pharmaceutical company
Telephoning: Exchanging information
Case study of Wincote International: Devise a plan to improve sales at an outdoor-clothing company
Writing an email to a superior summarizing changes you will make
19 Planning
Discussing how and when to plan
Vocabulary for making plans
Reading: When there’s no Plan A
Language Review: Talking about Future Plans
20 Planning
Listening: An interview with a business consultant and author
Meetings: Interrupting and clarifying
Case study of European Press and Media Corporation: Plan a new issue of a magazine
Writing a letter to ask for an interview
21 Managing People
Discussing the qualities of a good manager
Verbs and Prepositions
Reading: Share the power
Language Review: Reported Speech
22 Managing People
Listening: An interview with the author of a management book
Socializing and entertaining
Case study of Ashley Cooper Search Agency: Advise on improving staff relations at a property company
Writing a report on staff problems with proposed solutions
23 Conflict
Doing a quiz on management conflict
Word-building
Reading: Intervening quickly in cases of conflict
Language Review: Conditionals
24 Conflict Listening: An interview with an expert in dispute resolution
Negotiating: Dealing with conflict
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Case study of Herman & Corrie Teas: Decide whether a company should accept a buy-out offer
Writing a letter to shareholders
25 Products
Discussing products
Vocabulary for describing products
Reading: A path to salvation through innovation
Language Review: Passives
26 Products
Listening: An interview with the editor of a news network
Presenting a product
Case study of The George Marshall Awards: Choose the winner of a product-innovation competition
Writing a summary report
27 Working Across Cultures Conducting and Participating in international conference calls
Preparing to do business internationally: Understanding your culture
28 Assessment
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Level 3A
Note: Depending on the speed of the class, trainers may assign the Reading, Listening, Vocabulary and/or Writing sections as homework. Note: The language review is intended as a review of grammar points. Students are expected to have learned the grammar before.
Class Theme Learning Objective
1 Brands
Talk about your favourite brands
Vocabulary: Words that go with brand, product and market
Reading: ‘Building luxury brands’
Language Review: Present simple vs Present continuous
2 Brands
Listening: An interview with a brand manager
Taking part in meetings
Case Study of Hudson Corporation: Decide how a luggage manufacturer can protect its brand
Writing an email to summaries the decisions of a meeting
3 Travel
Talk about your travel experiences
Vocabulary: British and American words
Reading: What Business Travelers want
Language Review: Talking about the future
4 Travel
Listening: An Interview with a sales director of a hotel chain
Telephoning: Making arrangements
Case Study of BTS: Retain a travel agent’s key client
Writing an email to apologize and offer compensation
5 Change
Discuss attitudes to change in general and work
Vocabulary: Describing change
Reading: Mercedes, shining star
Language Review: Past simple vs Present Perfect
6 Change
Listening: An interview with a management consultant
Managing meetings
Case Study: Acquiring Asia Entertainment: Solve the problems arising from a recent merger
Writing action minutes
7 Organization
Talk about status within an organization
Vocabulary: Describing company structure
Reading: A successful organization
Language Review: Noun combinations
8 Organization
Listening: An interview with a management consultant
Socializing: Introductions and Networking
Case study of InStep’s: Decide on the relocation site of a shoe manufacturer
Writing an email to your boss about your concerns with a major decision
9 Advertising
Discussing authentic advertisements
Vocabulary: Talking about advertising
Reading: A new kind of campaign
Language Review: Articles
10 Advertising
Listening: An interview with a marketing communications executive
Starting and structuring a presentation
Case study of Alpha Advertising: Develop an advertising campaign
Writing a summary of an advertising concept
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11 Money
Do a quiz on and discuss attitudes on money
Vocabulary: Finance
Reading: An inspirational story
Language Review: Describing trends
12 Money
Listening: An interview with an investment director
Dealing with figures
Case study: Making a pitch to investors
Writing a confirmation email
13 Working Across Cultures Socializing across cultures
International meetings
14 Assessment
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Level 3B
Note: Depending on the speed of the class, trainers may assign the Reading, Listening, Vocabulary and/or Writing sections as homework. Note: The language review is intended as a review of grammar points. Students are expected to have learned the grammar before.
Class Theme Learning Objective
15 Cultures
Discussing the importance of cultural awareness in business
Vocabulary: Business Relationships idioms
Reading: Culture Shock
Language Review: Advice, obligation and necessity
16 Cultures
Listening: An interview with the manager of a cultural training centre
Social English
Case Study: Prepare a talk on business culture
Writing a summary report
17 Human Resources
Talking about job interviews
Vocabulary: Job applications
Reading: Women at work
Language Review: gerunds and infinitives
18 Human Resources
Listening: An interview with an international recruitment specialist
Getting information on the telephone
Case study of Fast Fitness: Find a new manager for a health club chain
Writing an offer of employment letter
19 International Markets
Discussing the development of international markets
Vocabulary: Free trade
Reading: Trade between China and the US
Language Review: Conditions
20 International Markets
Listening: An interview with an expert on negotiating
Negotiating
Case study of Pampas Leather Company: Negotiate a deal on leather goods
Writing an email summarizing a negotiation agreement
21 Ethics
Discussing the question of ethics at work
Vocabulary: Describe illegal activity or unethical behavior
Reading: The ethics of resume writing
Language Review: Narrative tenses
22 Ethics
Listening: An interview with the director of an environmental organization
Considering options
Case study: Principles or Profit: Debate some ethical dilemmas facing a drugs company
Writing a report summarizing decisions made at a meeting
23 Leadership
Discuss the qualities of good leadership
Vocabulary: Describing character
Reading: Leading L’Oreal
Language Review: Relative clauses
24 Leadership
Listening: An interview with the managing director of an executive recruitment company
Presenting
Case study of Lina Sports: Decide on the best leader for a troubled sportswear manufacturer
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Writing an email summarizing strategies with supporting reasons for chosen strategy
25 Competition
Do a quiz on how competitive you are
Vocabulary: Sports idioms
Reading: Head to head competition
Language Review: Passives
26 Competition
Listening: An interview with a manager from the Competition Commission
Negotiating
Case study of Fashion House: Negotiate new contracts with supplies
Writing an email confirming details of negotiation
27 Working Across Cultures Doing business internationally
Communication style
28 Assessment
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Level 4A
Note: Depending on the speed of the class, trainers may assign the Reading, Listening, Vocabulary and/or Writing sections as homework. Note: The language review is intended as a review of grammar points. Students are expected to have learned the grammar before.
Class Theme Learning Objective
1 Communication
Talk about what makes a good communicator
Vocabulary: Good communicators
Reading: ‘A quiet word beats sending email’
Idioms
2 Communication
Listening: An interview with an expert on communication
Dealing with communication breakdown
Case Study: The Price of Success: Make recommendations to improve communications within an electronics company
Writing an follow-up email with reasons for actions
3 International Marketing
Talk about international brands
Vocabulary: marketing word partnerships
Reading: Diego Della Valle: Italian atmosphere is central to Tod’s global expansion
Noun compounds and noun phrases
4 International Marketing
Listening: An Interview with a professor of international marketing and the CEO of a training organization
Brainstorming
Case Study of Henri-Claude Cosmetics: Devise a TV commercial for a new eau-de-cologne
Writing action minutes
5 Building Relationships
Talk about building relationships
Vocabulary: Describing relations
Reading: How East is meeting West
Multiword verbs
6 Building Relationships
Listening: An interview with the Head of Global Corporate Responsibility for a major company
Networking
Case Study of Al-Munir Hotel and Spa Group: Plan for improving customer satisfaction and loyalty
Writing a sales letter to offer a product
7 Success
Discussing what makes people/companies successful
Prefixes
Reading: Profile of Carlos Slim
Language Review: Present and Past tenses
8 Success
Listening: An interview with the MD of a technology development company
Negotiating
Case study of Kensington United: negotiate a sponsorship deal for a football club
Writing a press release
9 Job Satisfaction
Discussing motivational factors and do a quiz
Vocabulary: Synonyms and word-building
Reading: Marriott Hotels International/KPMG
Language Review: Passives
10 Job Satisfaction Listening: An interview with the Director of HR at a major company
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Cold-calling
Case study: How to deal with in-house personal relationships
Writing guidelines on relationships for a company
11 Risk
Discussing different aspects of risks
Vocabulary: Describing Risk
Reading: Internationalization: Risk or Opportunity?
Language Review: Adverbs of degree
12 Risk
Listening: An interview with the MD of the Institute of Risk Management
Reaching agreement
Case study of Winton Carter Mining: Evaluate the risks of a new mining venture
Writing a analysis report
13 Working Across Cultures Doing business internationally
Working in new markets
14 Assessment
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Level 4B
Note: Depending on the speed of the class, trainers may assign the Reading, Listening, Vocabulary and/or Writing sections as homework. Note: The language review is intended as a review of grammar points. Students are expected to have learned the grammar before.
Class Theme Learning Objective
15 Management Styles
Discussing different aspects of management style
Vocabulary: Management qualities
Reading: Anna Wintour/Jim Buckmaster
Text Reference
16 Management Styles
Listening: An interview with the author of a management book
Presentations
Case Study of Sellig and Lind: Choose a new project manager for a team
Writing a recommendation report
17 Team Building
Talking about working in teams and do a quiz
Vocabulary: Prefixes
Reading: Recipes for team building
Language Review: Modal Perfect
18 Team Building
Listening: An interview with the founder of a teambuilding company
Resolving conflict
Case study: Motivating the sales team: Action plan for improving the motivation of a sales team
Writing a letter of warning to your surbordinates
19 Raising Finance
Discussing how and where finance can be raised
Vocabulary: Financial Terms
Reading: No more easy money
Dependent Prepositions
20 Raising Finance
Listening: An interview with the MD of a private equity firm
Negotiating
Case study: Negotiate finance for a new film
Writing a summary of negotiation points
21 Customer Service
Discussing the factors in and importance of customer service
Complaints
Reading: Customer service is changing the world: Up close and global
Language Review: Gerunds
22 Customer Service
Listening: An interview with the manager of a top restaurant
Active listening
Case study of Hurrah Airlines: Deal with customer complaints
Writing a report summarizing problems faced and recommendations
23 Crisis Management
Discuss ways of handling crises
Vocabulary: Handling crises
Reading: How not to take care of a brand / Expect the unexpected
Language Review: Conditionals
24 Crisis Management
Listening: An interview with a professor of ethics and social responsibility
Asking and answering difficult questions
Case study of In Range: Plan a press conference to defend criticism of a video game
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Writing an article for the newspaper
25 Mergers and Acquisitions
Define and discuss acquisitions, mergers and joint ventures
Vocabulary: Describing mergers and acquisitions
Reading: Green target
Language Review: Prediction and Probability
26 Mergers and Acquisitions
Listening: An interview with the director of an M&A research Centre
Making a presentation
Case study of Rinnovar International: Present recommendations for acquisition
Writing a pros and cons report analyzing possible acquisitions
27 Working Across Cultures Managing international teams
International negotiations
28 Assessment
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Level 5A
Note: Depending on the speed of the class, trainers may assign the Reading, Listening, Vocabulary and/or Writing sections as homework. Note: The language review is intended as a review of grammar points. Students are expected to have learned the grammar before.
Class Theme Learning Objective
1 First Impressions
Listening and discussion: First impressions in presentations
Reading: It’s not what your know
Language Review: Adverbs
Writing: Formal and informal register
2 First Impressions
Business Skills: Networking
Case Study: Movers and shakers
Writing: Writing a formal thank-you follow-up letter
3 Training
Listening and discussion: Apprenticeships
Reading: Training leaders to connect the dots
Language Review: Emphasizing your point
Writing: Effective emails
4 Training
Business Skills: Clarifying and confirming
Case Study: Training ant Carter and Randall
Writing: Email summarizing decisions
5 Energy
Listening and discussion: Clean energy
Reading: The danger of losing touch with reality
Language Review: Articles, countable and uncountable nouns
Writing: Layout and structure of reports
6 Energy
Business Skills: Decision-making
Case Study: Energy saving at Tumalet Software
Writing: Report on options and recommendation
7 Marketing
Listening and discussion: Customer relationship management
Reading: Is the customer always right?
Reading: What women really want!
Language Review: Defining and non-defining clauses
Writing: Presentation slides
8 Marketing
Business Skills: Making an impact in presentations
Case Study: Re-launching Home2u
Writing: Press release for product endorsement
9 Employment Trends
Listening and discussion: The future of work
Reading: Giganomics: And what do you do for a living?
Language Review: gerunds and infinitives
Writing: Presentation slides
10 Employment Trends
Business Skills: making an impact in presentations
Case Study: Delaney” Call-center absenteeism
Writing: Diplomatic email
11 Ethics
Listening and discussion: Corporate Responsibility
Reading: The corporate conscience: Sherron Watkins, Enron whistleblower
Reading: Drug whistleblower collects $24m
Language Review: Modal Perfect
Writing: Meetings and action points
12 Ethics Business Skills: Ethical Problem Solving
Case Study: Dilemmas at Daybreak
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Writing: Press release to limit damage
13 Working Across Cultures International Presentations
Ethical International Business
14 Assessment
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Level 2B
Note: Depending on the speed of the class, trainers may assign the Reading, Listening, Vocabulary and/or Writing sections as homework. Note: The language review is intended as a review of grammar points. Students are expected to have learned the grammar before.
Class Theme Learning Objective
15 Finance
Listening and discussion: Sustainable banking
Reading: Day of reckoning for innumerate bankers
Language: Multiword verbs
16 Finance
Business Skills: Managing questions
Case Study: Dragons and Angels
Writing: An investment proposal
17 Consultants
Listening and discussion: Operations consulting
Reading: Day in the life of a management consultant
Language: Ellipsis
Writing: Summarizing terms and conditions
18 Consultants
Business Skills: Negotiation
Case Study: New Market Opportunities
Writing: Summary of negotiation agreement
19 Strategy
Listening and discussion: Strategy, goals and values
Reading: Living strategy and death of the five-year plan
Language: Rhetorical questions
Writing: Mission statements
20 Strategy
Business Skills: Brainstorming and creativity
Case Study: Stella International Airways: Strategy for the skies
Writing: Summary of strategic proposal
21 Online Business
Listening and discussion: Developments in online business
Reading: The new corporate firefighters
Language: Rhetorical devices
22 Online Business
Business Skills: Presentation improvisation
Case Study: The fashion screen
Writing: Summary of discussion
23 New Business
Listening and discussion: Advice for start-ups
Reading: Go the distance with a one-trick pony
Reading: Work longer, work older
Language Review: Cleft sentences
24 New Business
Business Skills: Chasing payment
Case Study: Healthy growth for OTC Tech
Writing: Proposal for growth strategy
25 Project Management
Listening and discussion: Issues in project management
Reading: Fine tune your project schedule
Language: Instructive texts
26 Project Management
Business Skills: Teleconferencing
Case Study: Creating a world-class port
Writing: Report of findings and list of action items
27 Working Across Cultures Socializing across cultures
Managing an international team
28 Assessment