USE BUSINESS STRATEGIES IN EMPLOYER RELATIONS

Christian Garcia, Executive Director

discover plan

implement Copyright: Christian Garcia

PRESENTER & OVERVIEW

Presenter Why Employer

Relations? UM is a private,

research institution 10,000

undergraduates; 5,000 graduates

Toppel Career Center is primarily centralized* MBA, Law, Medical have

their own career centers

HAVE QUESTIONS?

Type your questions into the chat box throughout the presentation

Questions will be answered at the end of the presentation

AN E.R. PLANNING MODEL

Measure & Revise

IMPLE-MENT

PLAN

DISCOVER

THE DISCOVERY PHASE Institutional Analysis

What is unique to your campus?

Your student body?

SWOT Analysis Particular focus on strengths

and weaknesses Leverage strengths Turn weaknesses into

opportunities

Data & Information Analysis In-depth conversations with

institutional research, schools & colleges, university communications and employers

Benchmark

Employer Analysis Who do you have? Who do you want? Is there a pattern?be BOLD but REALISTIC

WHAT DID WE DISCOVER?

QUALITY STUDENTS

• Top 40• 48%

Minorities• International

Students

BOUTIQUE CAREER CENTER

• Flexible• Customized• a la carte• Accessible

GLOBAL LOCATION

• Gateway to the Americas

• Diversity• Weather!

toppel’s BRAND pillars

TOP FACTORS IN SCHOOL SELECTION Majors offered

Quality of programs

Past recruiting experience at school

Location of school

Diversity of student body

Success of school’s alumni in organization

Source: 2011 Recruiting Benchmarks Survey, National Association of Colleges

and Employers

MAKE AN IMPRESSION“I wanted to mention that I used to work in higher education for a time and have had lots of contact with career services departments from various universities. I must say, you and your team are the most professional and prepared group that I’ve had the pleasure of meeting to date. Kudos to you all!”Carlos Ledo, Costa

Farms

RELATIONSHIPS ARE HARD Can’t be all things to

all employers Limitations

Out of your control Within your control

Long Distance Relationships are Challenging

Breaking Up is Hard to Do

Damage Control

WHO ARE YOUR EMPLOYERS?Please Refer to Worksheet

PLANNING PHASE

Consider Your Academic Calendar

Consider Employers’ Recruiting Calendar

Build in Flexibility Leverage Your Downtime

PLAN

MARKETING PLANAnnual Strategy

MeetingsEmployer

AppreciationAdvisory Board

TWT

Fall FairsEPICOCR

Tactical Meetings

TWT

TWTUShadow

Networking events/panels

Site Visits

Spring FairsSymposium

TWTUShadowSite Visits

JUNE 1

Hard vs. SoftRecruiting

IMPLEMENTATION PHASE Take to Market! Utilize Social Media and other

Low-Cost, High-Impact Techniques

Consider a broad marketing campaign (costly)

Utilize Events and Networking Platforms

Tap into Alumni Institute an Employer Advisory

Board Set up a Site Visit Challenge

with incentives for staff Utilize entire career center staff Build Personal Relationships

IMPLEMENT

MEASURE & REVISE

Find the Right Metrics or Key Performance Indicators (KPIs)

Develop Processes to Automate Data Collection Process Early On

Listen to the Metrics! Use them to decide which efforts to develop Which efforts are most effective? Which efforts need to be abandoned?

Implement Changes Report, Share, Disseminate

SUMMARY & TAKE-AWAYS

Know your institution Leverage its strengths Involve the entire career

center An effective E.R. program

doesn’t have to be expensive

Social Media e-Newsletter CRM features NACE Employer List Giveaways

Stay Top-of-Mind!