Business development plan
-
Upload
rupesh-nyaupane -
Category
Business
-
view
254 -
download
0
Transcript of Business development plan
PRESENTED BY:RUPESH NYAUPANE
DATE: MARCH 1, 2016
Presentation on Business Development Plan
of “Anisha Music Company”
Presentation overview
Introduction. company overview. capital structure.
Situation analysis. SWOT
Organizational structure.Marketing strategy
Key marketing strategies. Marketing plan
Financial highlights.
Introduction:
The main function of Anisha music company is promotion and distribution of music CDs in the market which is previously recorded by other recording studios.
It copies CDs according to the demand of owner of the CDs.
vision: provide quality music CDs and established itself as the leader of quality music CDs in Nepali music industry
Mission: Delivery of music CDs in Kathmandu before the market covered by competitors and promotes the product in Nepali market.
Nature of business: partnership.Location: Manamaiju, Kathmandu.Capital structure:
Equity- Rs. 37350. (30%) Debt- Rs. 87150. (70%)
SITUATION ANALYSIS
Strength:Strong Management Team
weaknessless market researchless product
opportunityNew technology.
Threatsincrease in digital systempiracy of CDshigh competition.
SWOT
ORGANIATION STRUCTURE:
Managing Director(Rupesh Nyaupane)
Marketing Manager (Bishal malla)
Accountant(Dhruba Nyaupane)
Operating incharge(Prakash Pandey)
Helper(Bikash Nyaupane)
Operation of Anisha Music Company
Managing director: (M.D.) Mr. Rupesh Nyaupane is managing
director of the company, who has five years experience in related field.
Marketing Manager: Mr. Bishall Malla is marketing manager
of the company, MBA graduate and specialized in marketing and one years of experience in Ads Company.
Accountant: Mr. Dhruba Nyaupane is accountant of the
company. Operation incharge (OI): Prakash Pandey is an operation manager
who has five years of experience in the Music Company.
Marketing strategy:
Product: Audio CDs Video CDs
Price: Competitors based pricing. Price range from 100 to 150.
Place: Our company is located in Manamaiju, Kathmandu. the causes behind the selection of that location is
there is our own building.
Cont…..
Promotion: T.V. local media. concert programs.
Segmentation and target market
singers: who already recorded their songs,
and searching for promotion and distribution.
Music shop in kathmandu:We provide our songs in different
music shop in kathmandu, and they distribute it.
Positioning strategy: “Music for Pleasure”
Financial Highlights
Initial investment of Rs. 327102. Repayment of loan in 5 years with quarterly payments of Rs
5330PBP = 2.96 years
NPV = Rs 1111808.12
Beginning sales of Rs.9,50,000 and increased by 10% per year.
IRR = 70%
Financial highlight:0 Year 1st
Year2nd Yesr
3rd year
4th Year 5th year
capital 239952 277478 404971
764190
1402030
2291130
Long term loan
87150 72367 56365 39043 20294 -
Short term loan
- 472738 - - - -
Other liabilities
- - - - - -
Total 327102 822583 461335
803233
1422324
2291130
Fixed Assets 100000 75000 56250 42188 31641 23730
Current assets 202602 727983 390385
751246
1385783
2267400
Other assets - - - - - -
Total 327102 822583 461335
803233
1422324
2291130
Financial Highlightsparticulars
1 yesr 2nd yesr 3nd yesr 4rd yesr 5th year
Sales turnover
950000 1112000 1471560 1916648 2359810
COGS 160000 202400 279312 353329.6 446962.04
Gross profit
790,000 909,600 11,92,248 1563319 1912848
Gross margin (%)
0.83 0.817 0.810 0.815 0.81
Net profit 39501 134203 378126 671410 935895
NP Margin (%)
0.04 0.12 0.25 0.35 0.39
Financial Highlights:particulars
1st yesr 2nd year 3rd yesr 4th year 5th yesr
Current ratio
1.539 - - - -
Quick ratio 1.525 - - - -
ITR 24 34 41.89 66.24 74.49
TATR 1.15 2.41 1.83 1.34 1.02
Debt equity ratio
2.27 0.23 0.16 0.08 0
ROTA .048 0.29 0.47 0.472 0.408
Return on equity
.16 0.55 1.57 2.79 3.90
Conclusion:
Future plan: Continue the business.Established own music studio.Opening branch of studio outside the
valley.
Cont……
Exit strategy:The overall performance of Anisha Music
Company is good. It is able to earn profit in every year and
profit of the company is increasing order. if company is unable to fulfill its objectives
we can seals the all assets in to others music company and used that amount for payment of debt.
THANK YOU