Business Design Centre 1 & 2 October 2013€¦ · Bombay Sapphire and Oxley - Global Marketing...

75%of exhibitors

rebooked onsite

for 2014

18%visitor growth

since 2012

2013

EUROPEANSERIES

LondonBusiness Design Centre

1 & 2 October 2013

Post Show Report

The exclusive eventfor branded andinspirational packaging

INNOVATIONS

www.easyFairs.com/PI-Londonwww.easyFairs.com/LuxuryPackaging www.easyFairs.com/BrandUK

CO-LOCATED WITH

Four years of extensive growth…


DID YOU KNOW? Visitor attendance has increased by 78% from the first event in 2010

“ Packaging Innovations London 2013 has exceeded our expectations. I am now worried about the amount of work we’ll have back in the office as a result of the new business we’ve generated!”Derek Stillingfleet, Sales & Operations Manager,QuickLabel Systems

…making Packaging Innovations London, Luxury Packaging and the Brand & Design Village the capital’s fastest growing and most exciting event for branded, inspirational and prestige packaging!

2013 saw another phenomenal year for the show, attracting record-breaking numbers for the fourth year in a row. The show saw 170 exhibitors meeting 3,560 brand, marketing, design and packaging professionals from leading brand owners and retailers looking for new inspiration to improve their product sales and engage with their customers.

Testament to the visitor quality and quantity, and the level of business that was conducted at the show, 75% of exhibitors signed up onsite to exhibit next year, ensuring that prime positions in next year’s floorplan are already very limited.

Find out more about the 2013 show, including key stats and visitor profile inside.

INNOVATIONS

About the show

The UK’s ONLY packaging event for luxury brands Luxury Packaging provides inspiration and creative ideas for packaging buyers and decision-makers across all industries, from perfume, cosmetics and jewellery, to food and drink, and much more! With content developed specifically to drive luxury packaging buyers to the show, this is why Luxury Packaging is growing exponentially and has become the only forum to meet the UK’s luxury brands.

The 2013 show featured leading exhibitors, including:


For more information about exhibiting at any of the above shows, please contact the Packaging team on:+44 (0)20 8843 8800 [email protected]

The exclusive event for branded and inspirational packagingPackaging Innovations London continues to grow year on year as it provides packaging professionals with new inspiration and ideas with every visit, plus the latest in branding and design innovations as well as new packaging materials, formats and concepts.

It combines industry-leading products on the show floor from 170 exhibitors with a packed programme of stimulating seminars from industry experts, leading brands and retailers, and those at the cutting-edge of what’s new in packaging. The case study line-up in 2013 included Bombay Sapphire, Innocent, Unilever, Marks & Spencer, Blackberry, Andrex and much more!

Creative solutions for brand innovation and designThe Brand & Design Village is an inspiring zone, and a hub of the best agencies in the business. This dedicated zone enables visitors to look at their entire product marketing strategy, from the brand, product design and on-shelf impact to drive consumer engagement and sales, whilst providing insightful seminars from some of the best agencies and brands in the business.

It therefore gives brand & design agencies an opportunity that doesn’t exist anywhere else in the UK to meet those involved in all stages of taking a product to market.

The future of the UK’s contract packing and manufacturing industry There’s a lot more to the contract packing industry than just packing. This dedicated area of stands provides visitors with the contacts and advice to outsource their blending and filling or fulfilment and logistics.


80% identified a new supplier 78%

spent over 3 hours at the show 92%

found their visit to be worthwhile

“ As a small business owner with many hats I’ve got some skills to take our packing to a higher level.”Marin McKay, CEO,English Rose Cosmetics

Visitor profileThe co-located shows attract senior decision-makers and influencers from some of the biggest brands and retailers with real buying power.Here is the profile of our 3,560 visitors:

COMPANY’S ANNUALSPEND ON PACKAGING• £0 - £100,000 49.4%• £100,001 - £250,000 12.4%• £250,001 - £500,000 8.8%• £500,001 - £1 million 7.3%• Over £1 million 22.1%

PURCHASING POWER• I make the

final decision 39.7%• I specify 16.3%• I influence 44%

TOP INDUSTRY SECTORS• Food & drink 26.5%• Personal care/ hygiene, cosmetics & beauty 18.2%• Retail 14.5%• Wholesale and distribution 9.5%• Clothing, fashion and accessories 5.1%• Luxury goods & fine jewellery 4.7%• Pharmaceutical industry 3.5%

NUMBER OF EMPLOYEES• 1 - 10 36.8%• 11 - 25 11.3%• 26 - 50 11.3%• 51 - 100 9.0%• 101 - 250 9.2%• 251 - 500 4.9%• 501 - 1000 4.0%• > 1000 13.5%

TOP JOB FUNCTIONS• CEO/proprietor/owner/MD 27.6%• Packaging manager/designer/specialist/technician 12.0%• Purchasing/procurement director/manager 10.7%• Product/brand/category manager 10.0%• Marketing director/manager 8.0%• Sales & marketing director/manager 7.0%• Designer/graphic designer/art director 6.1%• Research & development manager 4.8%• Production/operations director/manager 4.4%

PACKAGING INNOVATIONSB&Q - Business Improvements ManagerBeiersdorf - Process & Packaging Development ManagerBoots - Packaging TechnologistBP Oil UK - Global Procurement Manager - PackagingBritish American Tobacco - Global Procurement Innovation ManagerCo-operative - NPD Own BrandDebenhams - Packaging CoordinatorDisney - Web ProducerForest Laboratories UK - Head of Product DevelopmentHome Retail Group - Packaging ManagerInnocent Drinks - Packaging BuyerJohn Lewis - Packaging ProductionKimberly-Clark Europe - Packaging Development Manager (EMEA)Lidl - Packaging ManagerMarks & Spencer - Head of Packaging DevelopmentMars Inc - Instore Activation ManagerMicrosoft - Packaging EngineerMolton Brown Cosmetics - Product Development ManagerMorrisons Supermarket - Packaging Development ManagerP&G - Packaging TechnicianPremier Foods - Procurement ManagerReckitt Benckiser - Innovation ManagerRiver Island Clothing Co Ltd - Head of PurchasingSABMiller - Global Brands Retail ManagerTesco - Packaging & Buying ManagerUnilever - Retail OperationsUnited Biscuits - Packaging Projects ManagerWaitrose - Packaging DeveloperWarburtons - R&D Director

LUXURY PACKAGINGDesigner Parfums - NPDDiageo - Global Procurement Innovation Manager Fabergé - Visual Merchandiser Forevermark / De Beers - Purchasing Manager Fred Perry Ltd - Head of Logistics Godiva Chocolatier - Innovation Manager Gu Puds - Head of Innovation Harrods - Packaging Designer Harvey Nichols - Purchasing Manager Jack Wills - Sourcing - Packaging Liberty Ltd - Packaging and Supplies Manager L’Oreal Professional Products - Development Ingenier MAC Professional Hair Care Ltd - Global Retail Director Max Factor - Director Molton Brown Cosmetics - Packaging Designer Neal’s Yard Remedies - Packaging Technologist Paul Smith Ltd - Sourcing Manager Procter & Gamble Tech Centres - Prestige Pack R&D PZ Cussons Beauty - NPD Roja Parfums - Managing Director SA Designer Parfums Limited - Brand/Product Manager Space NK - Packaging Development Manager Taylors of Harrogate - Packaging Buyer Ted Baker - Executive Director APAC

BRAND & DESIGN VILLAGEAvon - Gifting DevelopmentBirds Eye - Senior Brand ManagerBombay Sapphire and Oxley - Global Marketing ExecutiveBritvic Soft Drinks - MarketingCoca-Cola Middle East - Packaging DesignDunelm Mill - Senior Graphic DesignerElla’s Kitchen - MarketingFreed of London - Brand Development ManagerHarrys of London - Graphic DesignerJML - Brand & Product Packaging DesignerMars Chocolate - Design ManagerManchester United Football Club - Lead DesignerMolton Brown - Sourcing ManagerNokia Design - Design SpecialistPanasonic UK - Brand CommunicationsThe London Tea Company - Brand Marketing ManagerThe Scotts Miracle-Gro Company - International Category ManagerThe Haciendas Company - Marketing ManagerVita Liberata - Marketing ManagerVivid Toy Group Ltd - Head of Graphics


“ It really is the best of the shows for meeting and catching people you know.”Tim Lynch, Packaging Design and Artwork, Britvic

“ It’s been so successful I don’t have any business cards left. It has been a great show; we showcased three of our innovations and have received not only quality leads, but also quantity.”Rudy Martinez, Head of Concept Design, ASG Spark!

Who visitedA small sample of visitors who attended the 2013 show:


What our exhibitors thoughtEach year, we commission an independent research agency to conduct onsite research to gather real and unbiased feedback from both exhibitors and visitors.Here’s what our exhibitors said:

“ As always, Packaging Innovations London 2013 proved to be the premier focal point for innovative designs and ideas in the packaging industry. I believe this to be the best packaging show in the UK. As always there was a rich diversity of speakers and subjects, and a wide range of inspiring packaging solutions on offer.” Phil Marklew, Sales Director, Simply Cartons

“ This is the first time we have exhibited at Packaging Innovations London and the results exceeded our expectations. The quality of the visitors was excellent, with real decision-makers engaged in meaningful discussions, and we confidently expect to grow our business as a direct result of exhibiting here.”Vicky Every, Marketing & Commercial Manager,Glossop Cartons

“ Packaging Innovations London 2013 has been very successful for us; we have met with a huge number of serious buyers and it’s been great to get our product right in front of them.”Barry Hudson, Director, Hudson Packaging

“ A must if you are in the packaging industry.”Robert Sutton, Sales Executive, Roma International

“ The Box Office exhibited for the first time last year and we were delighted with the business and contacts made. We are very pleased to report that Packaging Innovations London 2013 has been even better, and we look forward to returning next year!”Steve Chick, Key Account Manager, The Box Office

“ New Vision Packaging has definitely benefited from exhibiting at Packaging

Innovations London and our new products were viewed by many visitors, which was our ultimate aim. We also generated new sales leads, which have led to sales. And on top of that we have raised our industry awareness, so can

only expect to build on this in the months and years to come.”Stephen Shortland, Managing Director,

New Vision Packaging Ltd

“ Our first experience of exhibiting at Packaging Innovations London has exceeded all of our expectations, in terms of both volume and quality of visitors to our stand. We have a significant level of business already committed and a potential source of new business that we could not have expected. This guarantees we will most definitely use Packaging Innovations London as our principal business development platform for this region.”David F Sharpe, Managing Director,Creative Paper Products

“ The show has a strong luxury focus, which attracts the blue chip companies. On day one of the show we already had 75 high quality leads, so we’ll certainly be back next year.” Colin Griffiths, President,Golden Valley Pallet Wrap Specialists

98%met or exceededtheir expectations

75%rebooked onsite for 2014

82%view Packaging Innovations London as being important to their business


What our visitors thoughtEach year, we commission an independent research agency to conduct onsite research to gather real and unbiased feedback from both exhibitors and visitors. Here’s what our visitors said:

“ Great show!” Elaine Leung, MD, Natural Skincare London

“ This was my first time at the show and it was fantastic. It is great to see so many

international exhibitors. The show provides the opportunity to meet face to face, which I otherwise wouldn’t be able to do. Plenty of things to discover, but it only takes one to make it all worthwhile.”Silvia Koni, Marketing Director, Richard Ogden

“ The talks we’ve attended at Packaging Innovations have all been very

insightful, very comprehensive and extremely useful for our online clients in the beauty industry. The speakers have all been very good and we’ve learnt some great industry tips and tricks.”Jason Russell, Managing Director, JRT Ecommerce Ltd

“ This is the first time we have attended the show. I came in from Germany and it has certainly been worth the visit. Every stand had at least one eye-catcher. The combination of new and old technology being demonstrated was amazing. This is the show of special products, and we don’t have such a show in Germany.”Eugen L. Ritter, Marketing Manager,Noris Food & Packaging

“ Found it really interesting, generated ideas

and thought processes.”

Heather Runs Ridge, Skin Care Technician, Great Elm Physics Garden

“ There were a few items I wanted to find here for existing and new projects. I have potentially found what I am looking for as there is a wide range of packaging solutions at this show. Very organised and friendly; will come again.”Phil Belzar, Supply Chain Manager, Darent Wax

“ As a first-time visitor, I’ve been very impressed. The show is very targeted and it’s been easy to find the information we came here to get. The exhibition is ideal to meet great industry contacts and network.”Laura Hunt, Marketing Manager, Synergy Heath

80%identified a new supplier

85%were there to find

new products and

suppliers

93%found their visit to be worthwhile

80%view Packaging Innovations London as being important to their business

MAILERS & INSERTSIn addition to the direct mailings sent to over 20,000 contacts, we also promote the event to thousands of readers of key publications:• Packaging News• Packaging Today• Converting Today• Retail Packaging• Packaging Professional • Digital Labels & Packaging• Print Week• Food & Drink Business

Europe• SPC• The Packaging Society

DISPLAY ADVERTISING• Packaging News• Packaging Today• Converting Today• Retail Packaging• Packaging Gazette• Packaging Professional• News Packaging• Contract Packer• International Bottler &

Packer• Food Packer & Processor

International• Cosmetics, Healthcare &

Pharmaceutical Packer• Print Week• Flexotech• Digital Labels & Packaging• Digital Printer• Innovation In Print• Materials World• SPC• Food & Drink International• Food & Drink Network UK• Food & Drink Business

Europe• Soft Drinks International• Environment Times• EFIA Awards brochure

EXTERNAL EMAILSIn addition to the 100,000+ easyFairs packaging database, we also send dedicated emails to the subscribers and/or members of the following:• Packaging News• Packaging Today• Converting Today• Retail Packaging• The Packaging Society• London & South East

Packaging Society• IOPP• Webpackaging• Packaging Gazette• Packaging Europe• Packaging Gateway• Inside Packaging• News Packaging• Packaging Business Review• Print Week• Flexotech / Digital Labels &

Packaging / Digital Printer• EFIA• IPIA• Marketing / Brand Republic• Creative Review / Design

Week• Environment Times• FMCG News• Food & Drink International• Food & Drink Network UK• Food & Drink Business

Europe• Food Processing

Technology• Inside Food• Inside Drinks• The Drinks Report• SPC

ONLINE & NEWSLETTER ADVERTISING• Packaging News• Packaging Today• Converting Today• Retail Packaging• The Packaging Society• IOPP• Webpackaging• Packaging Gazette• Packaging Europe• Packaging Gateway• International Bottler &

Packer• Food Packer & Processor

International• Cosmetics, Healthcare &

Pharmaceutical Packer• Print Week• Flexotech• Digital Labels & Packaging• Digital Printer• European Flexographic

Industry Association• IPIA• Marketing• Brand Republic• Creative Review• Design Week• Cosmetic, Toiletry &

Perfumery Association• Global Cosmetics

Community• The Red Tree• FMCG News• Food & Drink International• Food & Drink Network UK• Food & Drink Business

Europe• Food Processing

Technology• Food Marketing &

Technology• Drink Technology &

Marketing• Soft Drinks International• The Drinks Report• Environment Times• Business Design Centre


Advertising & promotionWe invest in an extensive campaign to ensure everyone involved in all stages of the packaging process is informed about the show, through a powerful combination of targeted advertising and promotion.Here is a breakdown of where we have promoted the show:

TITLES OF PRESS RELEASES INCLUDED:‘Blistering start for Packaging Innovations London’

‘Packaging Innovations London packed out’

‘GMUND & DAPY to exhibit for first time at Packaging Innovations London’

‘Packaging - the gender trap’

‘Design takes shape at Packaging Innovations London’

‘Packaging Innovations London draws an international crowd’

‘Packaging Innovations London becomes drop dead gorgeous’

‘Brand & Design Village at Packaging Innovations London sells out!’

‘Online sales will kill packaging design… or will it?’

‘Big brands share the secrets of their success’

‘Packaging Innovations packed with product launches’

‘The Lions’ Lair quest at Packaging Innovations London’

‘Packed to the rafters – show review’


EditorialThe PR and editorial campaign for Packaging Innovations London is conducted by energyPR, which works tirelessly with the press to ensure extensive coverage across the industry. After over eight years of working on easyFairs’ UK packaging events, energyPR has built up excellent relationships with the press, making them uniquely

placed to gain maximum exposure for the shows.

PRINT• Packaging News• Packaging Today• Converting Today• Retail Packaging• Packaging Gazette• Packaging Professional• Packaging Scotland• FlexoTech• Digital Labels & Packaging• International Bottler &

Packer• Marketing Week• Cosmetics International• The Grocer• The Grocer Trader• FMCG News• Food & Drink International• Food & Drink Network UK• Food & Drink News• Food Packer & Processor• Food Trade Review• Food Manufacturer• Dairy Innovation• Cooler Innovation• Soft Drinks International• The Drinks Report• Gift Focus• Café Culture• Furniture Production• Newsletter (Belfast)• The Herald

DIGITAL• Packaging News• Packaging Today• Converting Today• The Packaging Society• Retail Packaging• Packaging Europe• Packaging Gateway• News Packaging• Package Print Worldwide• Webpackaging• Print Week• Digital Labels & Packaging• Print Solutions• EFIA• Cosmetics Business• Pure Health• GCI Magazine• The Grocer• Food & Drink International• Food & Drink News• Food & Drink Business

Europe• Food & Drink Technology • Foodbev• Food Manufacturer• Confectionery Production• The Institute of Materials,

Minerals and Mining• Materials Handling World• British Plastics• British Plastics and

Rubber• Transport Distribution

Europe• Connecting Industry• Process Control Today• Industry Today• iChainnel• Silo Breaker• Blister News• Exhibition News

COVERAGE:

Leverage Them, Don’t Lose Them

- Nigel Paine

pr

BEAUTY CO@BeautyCo_London: Good crowd at #PI2013 #luxury #innovation #packaging

Wardust @Wardust: Good day today representing #Wardust at #PI2013

Jilly Clark@Jilly_Pepper: The most beautiful ‘paper bag’ in the world by @Antalis_UK on display at #PI2013 show - My #DesignoftheDay

David Pittman @D_Pittman84: Nice to hear @gerrymulvaney of @landanano talking about #digital #packaging #printing #pi2013 @easyfairsPACK

Identica @identicadesign: Today a few of @identicadesign are visiting the Packaging Innovations fair at the Business Design Centre #PI2013

FlexoTech Magazine @FlexoTechMag: The BIG packaging debate is proving hugely popular #PI2013 #packaging #onlineshopping

V.T @VTiom3: Amazing @Antalis_UK paper used to sculpt these mulberry-inspired gift bags! #PI2013

Neil Chapman @NeilChapman8: Looking forward to @ArdaghGroup very own @CraytonSharon “The complete package in glass” #PI2013

Alexir Partnership @Alexirpackaging: Fantastic day at Packaging Innovations, London @easyfairspack #PI2013, come and say hi.

Carla Martins @Martinsarguello: Nanography: brand new technology to digital Print ... http://lnkd.in/bb4AA4H Starting now...#PI2013

David Pittman @D_Pittman84: First advent calendar of 2013, thanks @glossopcartons #packaging #pi2013 @highcondart

Stan Reinholds @StanReinholds: Exploring packaging innovation today at @easyFairsPACK #PI2013 exciting insights on the future of packaging

matt b @mattbrasier: fashion ecommerce magic @TheBDC today @easyFairsPACK #PI2013

Royston Labels @RoystonLabels: Lots going on at packaging innovations! #PI2013

Packaging Gazette @PGazette: We’ve just arrived at Packaging Innovations- should be a good day #PI2013

Nat @ KeziahCONNECTS @KeziahCONNECTS: Here at #PI2013 listening to the @TheRedTreeTRT Beauty Symposium talks

PACKAGING INNOVATION @easyFairsPACK: Morning! Ready for a great day at Packaging Innovations London! Look forward to seeing you!

FMCG News @FMCGnews: Packaging Innovations London opens tomorrow #PI2013. Check out the packed show guide & register now


Social mediaWe maintain an active and engaging following on Twitter and LinkedIn in order to create a community that brings together the packaging industry and provide a forum to interact. We are therefore able to communicate with this community and let them know upcoming news about the show, including highlighting exhibitors, speakers, features and news about the show throughout the campaign.

Twitter Our Twitter following has grown by 294% over the last year, with 3475 engaged followers. Each week, our most loyal and active followers get involved with #Packchat - a weekly Twitter discussion using the packchat hashtag on a specific topic. To get involved, simply join by searching Twitter for #packchat every Wednesday at 1pm.Here is a selection of Tweets made during the show:

LinkedInOur group, easyFairs Packaging Group has 1776 members, discussing the latest topics within the packaging and printing industry. The online group provides the perfect platform for people to interact within a shared interests forum.

Our membership has grown by

155%over the last year.


Show featuresIn addition to the wealth of exhibitors, the show features provide more valuable learning opportunities and insights for all marketing, branding, design and packaging professionals, not only encouraging them to take the time out of the office, but also to spend longer in the halls.

Networking Drinks PartyThe Networking Drinks Party is held directly after the BIG Packaging Debate and provides visitors and exhibitors with a more relaxed and social environment within which they can network and further conversations from the day.

Lions’ LairA chance for visitors to see the latest products in the market put through their paces as a panel of discerning packaging buyers and experts quizzed the suppliers. Brave exhibitors pitched their products and were grilled by the panel and audience, before the winner was voted for and announced on day two of the show.

Champagne HourWe treated visitors to a complementary glass of bubbly in the afternoon as they wandered around the show… A nice treat for our visitors, but also a great way to ensure the audience stays well into the afternoon. The champagne was distributed in the Luxury Packaging hall, driving traffic to those stands.

Packaging Consultancy ClinicHosted by:

The Packaging Consultancy Clinic was even more popular than ever with our visitors, with many professionals attending to gain free advice in these unique one-to-one sessions with experts from the Packaging Society.

Beauty SymposiumA first at Packaging Innovations London, this highly successful series of high-level seminars focusing on the beauty industry drew huge crowds, all eager to improve their beauty businesses and take their retail strategy to the next level.The Symposium attracted an impressive and stimulating line-up of well-known speakers from the world of cosmetics, beauty, luxury and retail, who informed, inspired and surprised the audience!

learnShopsEach year, we provide an inspirational panel of key industry speakers, which drives audiences in their hundreds to the event by adding additional unique value in taking a day out of the workplace. This year’s learnShops line-up was more high level than ever before, with big names and smaller brands giving a range of first-hand advice invaluable to businesses of all sizes and stages of their packaging development.

Brands represented this year included:• Bombay Sapphire and Oxley• Neal’s Yard Remedies• West End Drinks• Innocent Drinks• Marks & Spencer• Unilever• Kimberly Clark• Scotts Miracle-Gro• Better All Round• T-Tox• Pepsico• Blackberry

… plus many more!

High level experts also taking part included:High level experts also taking part included:• Museum of Brands• Pantone Live• Landa Digital Printing• Watch Me Think• MMR• Webb deVlam• Parker Williams Design• Leo Luxe• Global Color Research• WRAP• Defra• The PackHub

As Internet shopping becomes set to change the way we shop for a long time

to come, how is packaging going to have to adapt to meet the consumers’ and retailers’ needs? Is packaging design as we know it dead and land-filled or have

packaging designers got a whole new role to play?This lively debate is a focal point of the show, driving audiences of over 100, which challenged current approaches to design and packaging, with some invaluable insights into how packaging will need to develop for the online market.

The BIG Packaging DebateOnline sales will kill packaging design

The panel included:• Simon Oxley,

Packaging Technologist - Food, Marks & Spencer

• Clover Abbott,Packaging Technologist, Innocent Drinks

• Andrew Revel,Commercial Manager, Faraday Centre for Retail Excellence

• Pat Starke,Creative Director, Design Activity

• Chair: Kevin Vyse, Managing Director, IOPP UK


Incorporating:

30 September & 1 October 2014 • Business Design Centre, London

With 75% of 2013 exhibitors already rebooked for 2014, space will be at a premium...So book your stand today!

Contact Marc Benoit, Nick Powell or David Fergus on:T: +44 (0)20 8843 8800E: [email protected]

easyFairs UK & GlobalRegal House, 70 London Road, Twickenham, TW1 3QSTel: +44 (0)20 8843 8800 • Fax: +44 (0)20 8892 1929www.easyFairs.com

Business Design Centre 1 & 2 October 2013€¦ · Bombay Sapphire and Oxley - Global Marketing...

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