Business Data Spatial Analysis

pLine Technologiesgeo { spatial + informatics }

@dineshgrover Tel: +91-9423908390, Email: [email protected], http://www.plinetech.com

Web-GIS Cloud driven tools using India’s Location Network

Q. What is WebGIS? A web-based Geographical Information System (GIS) is a online tool to represent spatial information over the internet.

Coverage, Reach & Business Analysis

WebGIS Q ,Desktop GIS, Business GIS

• Distribution network mapping• Site Selection• Map enabled Dashboard• Rural coverage• and more….

Spatial reasoning

Do you have skills of Spatial Reasoning?

http://www.georural.in/

http://www.georural.in/

http://www.btrendz.in/

http://www.btrendz.in/

Business Begins with Maps!!


Turn your businessAnalysis (e.g. Excel files)

ToSpatial Analysis (e.g. Heat Maps)

mailto:[email protected]

Step 1:

Get Training: Turn your or your executive’s business analysis

capabilities to business GIS analysis capabilities


Become Location aware: Location awareness is the Key to success in any business.


You must know your business’s

Latitude & Longitude

Image Courtesy: Illinois State University Q. How can this help?

Step 2:


Answer: Map yourself and then

map your business

Question: How can my business become location aware?


Answer: Training will help your personnel

and Analysts to gather data and turn into

SPATIAL data

Business Data

• Excel

• MySQL/MSSQL/Spatialite/PostGIS (RDBMS)

GIS tools (OpenSource) and web-tools

• QGIS/MapWindow (Free/Open Source Desktop Software)

• Google Earth/Google Maps

• Cloud driven tools geoRural/mapline.in

Analysis

• Map-Styling with size quantification

• Area specific Interpolations for specific business needs

• Maps driven reports in jpegs

• Routing and site selection

• Demographic profiling

• Business Dashboards

Question: How can GIS training help my analysts?Step 3:

An example

FMCG Analysis: Reach/Sales of a particular product as compared to total Reach/Sales using size- analysis


• Analysis in Cloud based tools (e.g. geoRural)• The center of the circles depict the distribution point and the size of the circle represents value of sales.• Pink colors overlap to create red (dark) color representing concentrated high sales.• larger the circle means larger the sales by volume; dark color represents higher concentrated sales.• Green color depicts the sales of a single important product category which can be seen in context with total sales in the background.

You can zoom into the map-data and correlate the sales

and establish the sales trends.

Total time taken for creating this

template/analysis: < 5 minutes

Training is the key

• Geography Matters to Business– Demographic Analysis

– Market Planning

– Customer Service

– Site Selection

– Distribution Network Mapping

– Route Plans

– Sales Analysis

– Marketing Campaigns planning

– ….more……


Business Data Spatial Analysis

Business

Transcript of Business Data Spatial Analysis