Salem Statesman Journal - 05/06/2018 Page : F01

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The Oregon Department of Energy’s efforts to helpOregonians save energy at home and at work haveresulted in thousands of residents insulating theirbuildings, installing LED lights and replacing heatingand cooling systems for ultra-energy efficient ones.

It’s one of the reasons why Oregon ranks fifth inthe nation for energy-efficiency, according to thescorecard put out by the American Council for an En-ergy-Efficient Economy.

The efforts within the agency are equally impres-sive. They showcase a sustainable agency that mod-els best practices and operates with as little impact tothe environment as possible.

In 2008, the energy department became the firststate agency to earn EarthWISE certification fromMarion County. The EarthWISE program is a freebusiness environmental assistance program of Mar-ion County. EarthWISE staff helps businesses recy-cle, save energy, reduce waste and much more. Toearn certification, a business meets criteria in sixareas.

The agency also received the first EarthWISE“Sustainable Organization of the Year” award in 2010.Since then, 29 other State of Oregon buildings havebecome EarthWISE certified.

The energy department continues to lead in sus-tainability measures.

Before the agency moved its offices in December2016 to a Department of Administrative Servicesbuilding at 550 Capitol St. NE, new windows and in-sulation made the building’s envelope ultra-efficient.Walls were demolished to make way for better airventilation and LED lights replaced all the fluores-cent ones. Instead of operating at the national aver-age for energy use intensity for offices at 67.3 kBtu persquare foot per year, the energy department runs at26.1 — the lowest of all the DAS-owned offices. Thatlevel gives their building an Energy Star score of 99out of 100.

“We really kept our operational requirements to aminimum while still keeping employees comfort-able,” said Kaci Radcliffe, an Energy Analyst and thedepartment’s Sustainability Coordinator. “Our build-ing is a really good model for more sustainable officespace for the state. Other state agency employeescome through to tour our building to see what is dif-ferent.”

The new building sports 32 solar panels, whichgenerate up to 8,300 watts of power. But even whenthinking about renewable energy, agency adminis-trators didn’t ignore waste prevention: Eight of thesolar panels came from the old building at 625 Mar-ion St. NE where they had provided about 1,100watts of power.

In addition to a sustainable infrastructure, the 85energy department employees also make standardpractices environmentally friendly.

Recycling is extensive and includes unusualitems such as CDs, video cassettes and Styrofoam.A surplus room is full of items available for reuse —paper, notepads, organizational supplies and refillsfor pens can be found there. It is simply a habit forstaff to go to the surplus room for needed items or toleave items after cleaning a work space.

Reuse is even common in the kitchen area at theDepartment of Energy. Employees bring in extragarden produce or leftovers from a potluck, labelthem with an agency-supplied sticker and ensurethat the food doesn’t become waste. Inedible foodbecomes compost.

“Food waste has been identified by the Depart-ment of Environmental Quality and Marion Countyas a primary category for community impact andwe are taking that very seriously,” said Radcliffe.“We provided training to our staff about foodwaste.”

In addition to Energy Star appliances and com-post containers, the kitchen area is stocked with re-usable utensils and dishware. For events that re-quire more serving ware, the agency purchasescompostable plates, cups and silverware.

For meetings outside of Salem, the agency has itsown vehicle fleet. To conserve fossil fuels and re-duce carbon emissions, the agency has a fully elec-tric Nissan Leaf and two hybrids. Staff memberschoose those vehicles first when checking out a car.

From top to bottom: Repurposed wood from a local company was used for some of the walls at the Department of Energy. | Multiplecharging stations in the parking lot make it easy to keep electric vehicles charged. | An easily identified bike named Margaret is availablefor local trip use instead of a vehicle. | 32 solar panels, which generate up to 8,300 watts of power, sit atop a southern-facing structure in

the building’s parking lot. PHOTOS SPECIAL TO THE STATESMAN JOURNAL | ILLUSTRATION BY NOEMI GONZALEZ/USA TODAY NETWORK, AND GETTY IMAGES

PRACTICING WHATIT PREACHES

State’s Department of Energy has helped Oregonbecome fifth in nation for energy efficiency

Beth CasperSpecial to Salem Statesman JournalUSA TODAY NETWORK

See ENERGY, Page 2F

“Our building is a really good model

for more sustainable office space

for the state.” Kaci Radcliffe Energy analyst and the department’s sustainability coordinator

Statesman Journal ❚ SUNDAY, MAY 6, 2018 ❚ 1F

Business

Salem Statesman Journal - 05/06/2018 Page : F02

© Salem Statesman JournalMay 7, 2018 10:21 am (GMT +7:00) Powered by TECNAVIA

2F ❚ SUNDAY, MAY 6, 2018 ❚ STATESMAN JOURNAL

The Board of Governors of the Ore-gon Manufacturing Innovation CenterResearch and Development (OMICR&D) and the Oregon Institute of Tech-nology announced last month the ap-pointment of Larry “Craig” Campbellas its first executive director.

Campbell, a Keizer resident, is cur-rently the president andlegal counsel of TheVictory Group in Salem.He began leading OMICR&D’s operations May 1.

Campbell has servedwith The Victory Groupfor twenty years.

He had previousstints as a senior policy

advisor and State Homeland Securityadvisor in the Office of the Governor ofOregon from 2003 to 2006, was a spe-cial assistant attorney general from1994 to 1996, chief of staff and legalcounsel in the Office of the Speaker ofthe House from 1992 and 1994, and wasa law clerk at Hoyt and Associates andfor the Lane County Circuit Court from1990 to 1992.

Craig Campbellnamed OMIC’sfirst executivedirector Lee ClarksonSalem Statesman JournalUSA TODAY NETWORK

CraigCampbell

Salem Health announced that anew clinic will open Monday, May 7, inWoodburn.

The clinic, located at 105 ArneyRoad, Suite 120, in Woodburn, will of-fer primary care for all ages and sameday-appointments for more pressingissues, according to a release.

Services will include annual well-ness exams, physicals, immuniza-tions, care for common illnesses andinjuries as well as treatment of chronicconditions like asthma, diabetes andhigh blood pressure.

The Salem Health Medical Clinicwill be housed in a temporary modularbuilding that will eventually be re-placed by a permanent building, therelease said.

Key medical staff at the clinic in-cludes David Lee, MD and MonicaHenderson, a family nurse practitio-ner.

For more information, go towww.salemhealth.org/woodburn.

Salem Healthto open newWoodburnclinic MondayLee ClarksonSalem Statesman JournalUSA TODAY NETWORK

David Lee, MD, left, and MonicaHenderson, a family nursepractitioner, are the key medical staffat the new Salem Health MedicalClinic in Woodburn opening Monday.COURTESY SALEM HEALTH

Project: Fire-damaged office reno-vation

Address: 330 Bush St. SEDescription: Interior renovation of

an office space damaged by fire in Au-gust 2017.

Permit plans state that the exteriorshell will remain and that interiordemolition and renovation will pro-vide structural and Americans withDisabilities Act upgrades.

The building formerly housed Rob-ert Young Architects and Totten andCompany real estate appraisal.

Source: Statesman Journal, City ofSalem

Go to StatesmanJournal.com/WhatsThat to see more projects in de-velopment and to submit a tip.

Fixing the offices on Bush Street Lee ClarksonSalem Statesman JournalUSA TODAY NETWORK

Construction on the fire-damaged offices at 330 Bush St. SE in Salem on April 27.LEE CLARKSON/STATESMAN JOURNAL

If a meeting is nearby, employees havethe option of taking Margaret, a hotpink cruiser bicycle named after a be-loved former employee.

To ensure the longevity of sustaina-bility at the department, the agencyadopted a sustainability policy on EarthDay in 2016.

“EarthWISE gives us good day-to-day ideas and practical procedures toimplement,” Radcliffe said. “The sus-tainability policy looks broader — pastthe daily operations.”

The agency’s mission statement hasalso been updated to “Leading Oregonto a safe, clean and sustainable energyfuture” from its previous one that most-ly focused on reducing energy costs.

“When we do communications andoutreach, we build sustainability andenergy savings into our educationalmaterials,” Radcliffe said. “It is just partof our everyday work.”

The Oregon Department of Energy’ssustainability work can be found athttp://www.oregon.gov/energy/About-Us/Pages/Sustainability.aspx.

To learn more about the EarthWISEprogram, visit www.mcEarthWISE.

Energy Continued from Page 1F

Many small-business ownerswatched recent revelations aboutFacebook with mixed emotions. Likemost Americans, they were surprisedto discover how much information thesocial media giant collects on its users.

Even more worrisome was learningthat 87 million Americans had theirdata exploited by Cambridge Analyt-ica, a firm with ties to Donald Trump’scampaign, to influence the outcome ofthe 2016 presidential election. Butthere’s another side to Facebook whenit comes to small business: Facebook isa transformative advertising platformfor small businesses, not easy to re-place.

Let’s say you own a small seafoodrestaurant, and Tuesday nights are$1 oyster nights. Traditional advertis-ing methods cost a lot, must beplanned long in advance, and it’s hit-or-miss as to whether you actually getin front of oyster eaters. With Face-book, on Tuesday morning, with a fewclicks, you can target Facebook usersin your ZIP Code who love oysters andeating out (and are over age 21, so theycan buy drinks, which is why you have$1 oyster nights). And you can do thisfor as little as $20.

In my work with small businesses formore than 25 years, I’ve never seen amore effective method of micro-target-ing prospects.

In addition to choosing an ad’s audi-ence with a few clicks, Facebook hasother tools for small businesses to con-nect with prospects. Two, in particularare effective.

❚ Custom audiences: A business canupload its own list, perhaps its emailnewsletter list, and Facebook will servethat company’s ads to those users. Thisenables a small company to stay in frontof its customers.

❚ Lookalike audiences: A businesscan upload its list and ask Facebook tofind users who have the same attributesas those on the company’s list. This en-ables a small business to target highlylikely prospects.

Now, while Facebook is an effectivetool for small-business advertising, thatdoes not justify the company collectingvast amounts of data or allowing users’data to be invaded.

“When we learned about CambridgeAnalytica, our primary concern waspeople’s experience on Facebook,” saidDan Levy, Facebook’s vice president,small business. “Our teams have alsobeen speaking to small businesses, andthey want to make sure we’re address-ing the situation, and we are.”

One concern small businesses wantFacebook to address is protecting theiruploaded lists. No one wants their cus-

tomers’ information misused or ac-cessed by others, especially competi-tors.

Facebook spokesperson Joe Benar-roch elaborated on how the data a smallbusiness uploads is used.

“The process is all private – and wedon’t do anything with data from non-Facebook users,” Benarroch said. “Wenever tell advertisers which customershave been shown ads on Facebook, andwe never append a person’s profilebased on what businesses upload via acustom audience.”

Small-business owners are rightfullyconcerned about privacy. We don’t wantFacebook to know everything about us,and we don’t want our customer list tobe available to others.

Facebook needs to be more vigilant.And transparent. In particular, we wantuploaded customer lists to be protected.

But small businesses don’t want tolose this effective advertising medium,either. Most Facebook ads are not inva-sive or offensive. And many recipientsmay actually benefit from receivinghighly targeted ads – after all, those oys-ter lovers liked learning about Tuesdaynight $1 oyster night.

Rhonda Abrams is the author of “Six-Week Start Up,” just released in itsfourth edition. Connect with her onFacebook, and Twitter through the han-dle @RhondaAbrams. Register for herfree business tips newsletter atPlanningShop.com.

Small business’ relationshipwith facebook is mixed bag

Small BusinessRhonda Abrams

USA TODAY

NEW YORK – It’s a scary but some-times necessary way to operate – withonly a few clients, and perhaps justone. But what if any of those custom-ers leave in a short time span, erasing asignificant chunk of revenue?

“We are reliant on a few large cli-ents, and it is the key concern thatkeeps me up at a night,” says BrianCairns, CEO of ProStrategix, a man-agement consulting group and CairnsConsulting, a marketing company,based in New York.

Cairns was a subcontractor severalyears ago to his biggest marketing cli-ent, who would funnel business tohim. But when her company ran intoproblems, his work dropped off.

Many small-business owners, in-cluding consultants, publicists and ar-chitects, have only a handful of cus-tomers or clients at a time. If they worksolo or have just a few employees, theycan’t take on more work. And smallmanufacturers that turn out customproducts for other companies or forthe government may have just thosefew customers.

There are upsides: It’s less compli-cated when an owner doesn’t have a lotof accounts to juggle. But it makes abusiness more vulnerable. Ownersfind they need strategies to be surethey survive a revenue dip. Cairns’ so-lution was to launch ProStrategix, sohe’d be less dependent on one custom-er.

Having a few clients gives JoanneSonenshine’s consulting group time tofocus on their specific needs, but“there is a fear that if one or two goaway, we are in a serious financial co-nundrum,” she says. Sonenshine’scompany, Connective Impact, workswith nonprofits on projects that canlast from a few months to a few years.She takes on three to six at a time.

But because Sonenshine’s concernedabout losing business, she networks,blogs, uses social media and attendsconferences. “I am constantly in busi-ness development mode,” says Sonen-shine, whose company is based in Ar-lington, Virginia.

When Gayle Bu networks, she offerspotential clients a free 30-minute con-sultation – but not necessarily with theexpectation of being hired. Bu, who’sbased in Atlanta, is an online businessmanager, working with companies andindividual entrepreneurs.

“Even if you’re not the right fit, theywill tell their network about you,” Busays. She’s most comfortable with fourto six clients – and knows what it’s liketo lose two, one right after the other.

“It was a pain in the neck, but itwasn’t devastating because I knew I justneeded to call a couple of people and fillthose slots next week,” Bu says.

That approach is the key to surviving,says Gene Marks, owner of The MarksGroup, a small business consulting firmin Bala Cynwyd, Pennsylvania.

“You should be thinking all the time,

‘If I were fired on Friday, what is PlanB,’ ” he says.

Owners may not have to look too farfor more work, he says. Those who havecontracts with one office or division of alarge business can do some prospectingin other parts of the company. Marksalso recommends that owners keepoverhead low and cash flow strong, giv-ing themselves a cushion if a customersuddenly leaves.

Staying alert to both positive andnegative changes with customers is alsokey. When Toys R Us said in March itwas shutting its stores, for instance, itdidn’t come as a surprise to vendors,Marks says. “They knew where thingswere going six months ahead,” he says.

Business owners who focus on gov-ernment work deal with the occasionalunpredictability of getting paid. Whenthe federal government shut for 16 daysin 2013, contractors including manysmall business owners faced a cash flownightmare.

Psychologist Ashley Hampton hasrun into that doing evaluations of chil-dren and adults for a state agency inAlabama. When agencies approach theSept. 30 end of their fiscal year, theystart running out of money.

“What typically happens is in mid-July or mid-August it starts slowingdown and then in August it becomes atrickle and in September, nonexistent,”says Hampton, who’s located inTrussville.

To help make up for the shortfall,Hampton has expanded her geographicreach to 15 counties.

Some owners start out with manycustomers, then realize they wouldwork better with just a few. Brian Foleyused to rely on thousands of people whoused his app, Buddytruk, which he de-scribes as an Uber for people who needtrucks for pickups and deliveries. Butadvertising costs to reach the public rantoo high, especially since customerstended to use it once in a while at most.

Strategies to handle customersleaving for companies with fewJoyce M. Rosenberg Associated Press

Brian Cairns, CEO of Cairns Consulting,was a subcontractor several years agoto his biggest marketing client, whowould funnel business to him. Butwhen his company ran into problems,his work dropped off. KATHY WILLENS/AP

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