Corporate PresentationCorporate Presentation

Disclaimer: The information contained in this document is proprietary to shekarsan and is confidential in nature. This document cannot be reproduced in any form, either in whole or in parts, or disclosed to other individuals/ entities other than the intended recipients without prior written permission from shekarsan.

While due care and attention has been taken in the preparation of this document, shekarsan does not accept responsibility for any inaccuracy or error or any action taken in reliance on the information contained in this document. All warranties whether expressed or implied by statute, law or otherwise are hereby disclaimed and excluded to the extent permitted at law.

Assuring Global Service Standards

Company Website: www. shekarsan.com

Table of Contents

About Shekarsan Our Research Services Offerings Market Research Service Offerings Market Research Capabilities

Market Research Solutions Data Collection Data Services Survey Programming & IT Applications Quality and Technology Overview

Shekarsan is IT Services and Research Firm supporting both international and domestic clients across the entire research and consulting value-chain spanning all industries.

We conduct qualitative and quantitative research and have the expertise and experience in executing projects in various industries and regions offering customized solutions to our clients helping them derive maximum value from research. Identifying client’s research needs, suggesting possible approaches, designing and executing projects, and providing analytical and business insights are some of our strengths.

The research solutions are extremely cost-effective and can be customized as per client needs.

Some areas of research covered by our team are as follows: Company Profiling Industry Analysis Market Sizing Studies & Trends Competitive Intelligence Customer/ Employee Satisfaction Surveys New Product Development Surveys Brand Positioning & Brand Perception Studies Brand Strategy New Concept Testing

About Raygain Technologies

shekarsan’s strong Market Research and Business Research teams specialize in end-to-end project execution. We identify the clients’ research needs, suggest possible approaches, design and execute projects and provide analytical and business insights.

Our research teams comprise of a mix of Economics, Commerce, Science, Arts Graduates, Engineers, MBAs, Pharma Graduates etc.

Our researchers have hands-on experience in the following industries: Pharmaceuticals & Healthcare Information Technology Telecommunications FMCG & Retail Manufacturing BFSI Automotive etc.

Our Research Services Overview

Research Service Offerings

Market Research

DataCollection

Phone• CATI B2B/ B2C

Interviews• In-Depth

Interviews (IDIs)• PAPI• CAPI• Recruitments

Web• Online Surveys• CAWI• Panels

DataServices

Data Processing• Cleaning• Verbatim Coding• Tabulation

Analytics• Quantitative• Qualitative

Reporting• Basic Charting• Executive

Reports• Interpretation &

Commenting

OtherServices

Survey Programming

IT Applications

MExplorer

Customer Satisfaction & Brand Loyalty

New Product/ Concept Evaluation

Advertising Effectiveness

Brand Positioning and Perception Studies

Employee Satisfaction Surveys

Feasibility Study

Industry Verticals and Sectors Covered

Research and Analytics

Industrial ProductsConstruction and

Infrastructure

Automotive

Chemical s

Health-Care, Pharma and Life SciencesBusiness Services

Power, Energy andUtilities

Consulting andAdvisory Services

Consumer Goods,Foods and Beverages

Education and Training

IT, ITES, Telecomand Technology

Need of Pharma Research in India

India is one of the fastest growing pharmaceutical markets in the world. Driven by a huge patient-base, increasing incomes, improving healthcare infrastructure and

strong penetration of health insurance, the pharmaceutical market is expected to grow more than double its size in the next five years.

The domestic pharmaceutical market in India has grown at a CAGR of nearly 12% in the last five years. 

Around 67 Million Indians are expected to be above 67 years of age by 2011. This age group spends around 3 to 4 times more on drugs than those in younger age-groups, thus fuelling the market growth.

Driven by factors such as rising rural incomes and a strong distribution network, India’s rural pharmaceutical market is experiencing a strong growth.

shekarsan provides an independent, comprehensive range of analysis, forecasts, data based advisory and consulting services for following target client segments: Pharmaceutical Manufacturers, Wholesalers and Distributors Biotechnology Research and Development Firms Generics Manufacturers Healthcare Policy Makers and Regulatory Bodies Healthcare Service Providers and Healthcare Insurers Financial Institutions and Professional Services Organizations etc.

Shekarsan is capable to work on any of the following areas in pharmaceutical and healthcare industry: Product Analysis Market Sizing of a specific product or service segment Evaluation of the market by segment. Evaluation of past, current and future market trends.  Analyzing the major drivers of the pharmaceutical and healthcare industry. Analysis of the opportunities created by the market. Review on the government regulations on the market. Analysis of the major challenges faced by the market. Competitive Landscape Analysis of the market.

Shekarsan can work in the following categories/ segments in pharma and healthcare industry: Pharma Healthcare Biotech/ Biopharma Generics and Non-generics Pharmacovigilance Vaccination etc.

Shekarsan’s Offerings in Pharma and Healthcare Research

Market Research Capabilities

Market Research Solutions

Data Collection

Data Services

Survey Programming & IT Applications

Quality and Technology Overview

Market Research Capabilities (1/2)

Market Research Solutions• Customer Satisfaction & Brand Loyalty• New Product/Concept Evaluation• Brand Positioning and Brand Perception Study• Advertising Effectiveness Study• Employee Satisfaction Survey

Data Collection

Data Services

Survey Programming & IT Applications

Quality and Technology Overview

Market Research Solutions (2/2)

Experience in conducting studies in the areas of Competitor Benchmarking, Customer Segmentation and Customer Satisfaction Tracking

Experience in conducting studies in the areas of Consumer Preferences, Design Optimization, Demand Predictions and New Product Design

Experience in conducting studies in the areas of Strategic Alignment, Brand Repositioning, Competitive Benchmarking and Brand Tracking

Experience in conducting studies in the areas of Employee Segmentation and Satisfaction, Design and Implementation of programs/policies and Behavior

Prediction

Experience in conducting studies in the areas of Purchase Intention and Preference, Brand Recall and Affordability

Customer Satisfaction & Brand Loyalty

New Product/Concept Evaluation

Advertising

Employee Satisfaction Survey

New Product/Concept Evaluation

Market Research Capabilities (1/2)

Market Research Solutions

Data Collection• Phone• CATI B2B/B2C Interviews • In-Depth Interviews• PAPI• Recruitments

• FGDs, MGDs, Ethnographies etc.• Web• Online Surveys• CAWI• Panels

Data Services

Survey Programming & IT Applications

Quality and Technology Overview

Specialized Teams

Highly qualified interviewers with

qualifications:MBAs, Engineers,

Pharma Graduates,

Doctors, CAs, Lawyers etc.

Full Interviewing Capabilities

All kinds of qualitative and

quantitative research

Phone/ F2F/ FGDs/ MGDs

Global ReachWe have

capabilities to conduct research

work across various

geographies globally

Dedicated Panels

We have vastly experienced professionals

empanelled with us across industries,

including IT, Telecom, BFSI,

FMCG, Automotive etc.

Data Collection (2/2)

Market Research Capabilities (1/2)

Market Research Solutions

Data Collection

Data Services• Data Processing• Cleaning• Verbatim Coding• Tabulation

• Analytics• Quantitative• Qualitative

• Reporting• Basic Charting• Executive Reports• Interpretation and Commenting

Survey Programming & IT Applications

Quality and Technology Overview

Data Processing Capabilities• Latest Tools• Data Cleaning/Validation/ Merging and Coding• Multiple output formats supported (Text, Word, Excel, PDF)

Data Analytics

• Expertise in all major MR Techniques• Qualitative/Quantitative Analysis• Strong focus on modeling and development of new

approaches/ methodologies

Charting and Reporting

• Basic Charting (Data to PowerPoint), Dashboards etc• Data reporting in ASCII, Excel, SPSS Shells etc.• Executive Reports (including Detailed Summaries/Insights)• Reports in MS Excel, Word, PPT and PDF formats

Data Services (2/2)

Market Research Capabilities (1/2)

Market Research Solutions

Data Collection

Data Services

Survey Programming & IT Applications

• Survey Programming• IT Applications

Quality and Technology Overview

Survey Programming and IT Applications (2/2)

• Multiple Tools• Experienced Programmers• Multimedia support (Audio/ Video/ Flash)• All major Languages Supported

Advanced Programming Capabilities

• In-house capabilities of software development• Custom mobile software applications for efficient

research surveys

Ability to use ASP.NET/ Java/

SQL for Complex and Customized Surveys

• Set-up survey questionnaires (select relevant questions)• Send Invitations• Monitor Data on real-time basis• Generate Customized Client Reports

Employee satisfaction surveys

Market Research Capabilities (1/2)

Market Research Solutions

Data Collection

Data Services

Survey Programming & IT Applications

• Survey Programming• IT Applications

Quality and Technology Overview

Quality and Technology Overview (2/2)

Quality Assurance & Quality Control (QA & QC)

• Duplicate Respondent Detection• Check of Open-End Responses• Cleaning Scripts• Data Validation Technology

Technology Overview

• Software – ASP .NET/ Java/ HTML/ PHP for custom IT Applications

• MExplorer - A mobile device-based survey software to gather accurate real-time data which can be quickly analyzed. It works on all mobile device platforms like BlackBerry, Android, iOS, J2ME, Windows Phone etc.

Contact Us

ShekarsanHeadquarters: Chennai, Tamil Nadu, India

Mail: rshekar@mac.comHome Page: www.shekarsan.com

Mobile: (+91) 9884074802