Business communications front page
-
Upload
bilal-hussain -
Category
Education
-
view
233 -
download
2
description
Transcript of Business communications front page
BUSINESS communication
Submit to Mr. Shoaib Rana
Group#5Bil@l & Ri@z
DIRECT APPROACH
&INDIRECT
APPROACH NEWS
Contents o Direct approach
Identify the objectiveVisualize the audienceGathering supporting informationOrganize the information
o Indirect approachKnow your audienceNever start with ‘NO’Selection of wordsOpen with Buffer
DIRECT APPROACH:It is also known as ‘Good News ‘ in Communication.
Identify the objective
To persuadeTo informTo inquire
Visualize the audienceWho is target audience?When will the audience receive the message?Why will the audience be interested in the
message?
Gathering Supporting InformationGenerate the ideasSelect the ideas
Organize the Information Prepare an outline using Good news strategy.The Good news strategy is based on the
direct pattern.
Indirect approach It also known as ‘Bad News’ in Communication.
Know your audience And you really need to know how your
audience will receive your message.Do readers prefer to receive negative news
up front without delay?Or would they accept it better if you
explained your reasons first?
Never start with “NO” The word “no” is short and abrupt, so
negative that a lot of people have trouble saying it.
And for most people, it’s the hardest word to hear or understand
The delivery can be far more damaging than the word itself.
Selection of Words You also need to pay special attention to
selection word so that you can create your sentences and paragraphs carefully.
Open with Buffer A neutral, noncontroversial statement that is
closely related to the point of the message is called a buffer.