1. Business Communication Dr.A.M. Nair

2. Business Communication 3. The Medium 4. The Medium How the communication is to be made Important to select an appropriate medium for themessage: Need to consider the needs of the sender, thenature of the receiver and the aims of thecommunication Inappropriate medium can be a barrier to effectivecommunication 5. Value 6. Value Vast majority of problems in business are causedby ineffective communication in one form oranother Businesses essentially human focusedorganisations Value of good communications thereforeinestimable 7. To Whom? 8. To Whom? Who the communication is aimed atis an important factor: The nature of the medium and the content maydepend on who it is aimed at Necessity of being sensitiveto the receiver Should communication be formalor informal? E.g. 9. To Whom E-mail communication: Does it need to adhere to normal rulesof spelling, punctuation and grammar? Is it appropriate to use text speak? Is this OK 4U or is txt 1 stp 2fr? Are there different rules for different situations? How do you know what the receiver expects? What damage can be caused by inappropriate e-mail messages? 10. Type Type of message may be an important factor indetermining the medium, content, approach, etc. Good news? Bad news? Information? Instruction? Each of the above may require a differentapproach and a different medium. 11. The Message 12. The Message What is the communication designed to achieve? This needs to be considered carefully to judge the best method of delivery and to judge the effectiveness of the feedback as to whether the message has been successful. 13. Role of ICT 14. Role of ICT ICT has brought many advantages but also has its limitations: It enables speedy communication It can be cheap and save on costs (e.g.videoconferencing) It can be expensive in hardware requirements It can seem impersonal It can be abused 15. Barriers 16. Barriers Anything that prevents successful communicationfrom occurring Complex and multi-layered Can be technical or generatedby the medium used, etc. but: Main problem is human behaviour andpsychology, e.g. 17. Emotional Interference A significant factor influencing successful communication Emotions - anger, frustration, happiness, enthusiasm, need to be defensive, desire to An enduring image the message this be assertive, etc.photograph was meant to send out was vitalto Middle East peace. What does the bodylanguage of those in the image suggest is also Body language saysbeing communicated to the world? Title: The handshake. Copyright Getty far more aboutImages, available from Education ImageGallery (http://eig.edina.ac.uk) communication than we ever realise!