Business Charity Drive Report
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Transcript of Business Charity Drive Report
SCHOOL OF ARCITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
INTRODUCTION TO BUSINESS
CHARITY DRIVE REPORT
LECTURER: CHANG JAU HO
NAME ID
NADINE SAEDAH NASHARUDDIN 0316183
HERBERT LIEW FUNG ZHEAN 0316133
MUATASIMMAH BILLAH SALLEH 0316071
JOSHUA LEE YEE KAI 0315820
OBJECTIVES
CHARITY ORGANIZATION
For our charity house, we decided to help the orphanage house under the
management of City Revival Home. Under its management, it has several
different houses that divided boys and girls and provide shelter, education,
and safety for these orphans. This house was chosen as one of the member;
Joshua visited the house before during the first semester to conduct a
community service for the subject Moral Studies. He explained to us that they
needed help in terms of money or energy to help lift up the spirits of the kids,
thus agreed and decided to donate all the profit the City Revival Home.
TARGET
Our target is a sum of RM 2000. We expected to get at least a sum amount of
RM 1500 from the sales of our products; brownies, barbican, latte, muffins
and etc. and to gain another amount of RM 500 more or less from sponsors
and donation.
TARGET MARKET
Initially our targeted customers were basically everybody in campus.
However, our plan changed at the later part and we focused more on the
office staffs and students. Our customers came from all sorts and various
people groups. For example, Chinese, Indians, Malays, Koreans, Africans and
so on bought our products as well. During our sales, young adults like
students, lecturers, and including both the academic and non-academic staff
bought our products.
Most people bought our products after lunch or between the time after lunch
and before dinner. In most cases, most people prefer to have a light snack in
between to keep their stomachs filled. Moreover, people also tend to
purchase our brownies for dessert after meals.
On the other hand, the majority of the staffs in the office were the ones that
bought our products. The office staffs were the people with more spending
power and were more likely to try out our products. A few office staffs even
pre-ordered our products and came by to collect them the next day. Likewise,
university students were also more willing to spend an extra buck to try out
our food products. Young adult students need more calories to keep them
alert for the rest of the day as well. In contrast, only a few non-academic staff
bought our products. Therefore, the non-academic staffs were the people with
lesser spending powers compared with the office staffs.
After learning that academic staffs are more willing to spend money on our
products, we went and visited every Divisional Office in Taylor’s University
Lakeside Campus. On the other hand, we also targeted the students by
approaching them as a group of two in hot spot areas like Level 1 Block C to
Block E area, Level 2 Block C to Block E area as well. Furthermore, we also
went up to office areas like C9, C5 and Block D Level 8 rest areas to sell our
products.
COMPETITION ANALYSIS
Our two main competitors from this Charity Drive Event were the Fredrick’s
group and Jia Jian’s Group.
Our stall sells two types of drinks called Barbican for RM6 and Latte for RM5.
At the same time, Fredrick’s group were selling a RM10 large can drink
product. For some reason, people find Fredrick's can drink more appealing
and bought it instead of ours. There was some feedback that came from our
seniors. They said that they were eyeing that can drink for quite some time as
they didn’t know where to buy it. At the same time, we heard Fredrick’s group
got the can drink all the way from the airport. The problem with Fredrick’s can
drink was not everybody was eager to buy such a large can of drink. For
instance, not every person can finish the can of drink alone, therefore, leading
some people to think twice when purchasing such a large can of drink.
Putting that aside, Jia Jian’s group were selling bread products. They were
the strongest competitors. This is because they were as fierce as us when it
came to promoting our products in the Divisional Offices. When we were there
in the office, Jia Jian’s group managed to convince the office staffs to buy
their bread product, as it was a main course product instead of a dessert
product like ours. Basically, Jia Jian’s group is our fierce competitor as they
can lure the customer to buy their products instead of ours. However, their
main concern was the expiry date of their product. For instance, bread
products can grow moldy over time and therefore not suitable to be consumed
after a period of time.
All in all, our competitors placed us in a situation whereby we had to think of a
solution to stay in business. Because of the competition going on, we decided
to attract customers by approaching and convincing them to buy our products
in person. We also managed to attract customers to our stalls by setting up
billboards, which states “Give Selflessly And You Will Reap Endlessly” and
“Donate Now to Help Save A Child”. On the other hand, we also managed to
attract customer’s attention by cranking up music to liven the place.
PRODUCT AND PACKAGING
On our first discussion, we planned on selling something that can easily be
bought by the people and that is food. The reason so is due to the majority of
people who prefers buying food to other things. Therefore, we planned on
selling desserts like cake and brownies because it is different from what the
other groups are selling and also because there are no desserts like brownies
sold in campus. Hence, we all agreed on selling brownies and chocolate cake
for the dessert.
Next, we also planned on selling drinks, as it is better to have more types of
products to sell. Therefore, we all agreed on selling drinks like Barbican and
Coffee Bean Latte as it is different than the other drinks and it will attract more
people to buy, as the drink is not really famous before. So it somehow attract
them as maybe it is some kind of new drink sold and they will definitely buy it
and give it a try. So after two discussions, we all decided on selling Brownies,
Chocolate Cake, Chocolate Ball, Muffins, Barbican and Coffee Bean
Latte.
PRODUCTS
The products we are selling are Brownies, Chocolate Cake, Chocolate Ball,
Muffins, Barbican and Coffee Bean Latte.
BROWNIES
- The brownie is a cross between a cake and a cookie in texture. It is
made from flour and brown sugar and topped with chocolate chips.
CHOCOLATE CAKE
- The chocolate cake is a cake flavored with melted chocolate or cocoa
powder packed in a visible container.
CHOCOLATE BALL
- The chocolate balls are a spherical confection made of or dipped into
chocolate
MUFFINS
- The muffins are like cupcakes but without toppings like cream and
chocolate syrup. It is the normal two flavored muffins, which is
chocolate vanilla with raisins
BARBICAN
- Barbican is just like a malt drink in a glass bottle. It consists of the
flavors, which are Apple, Lemon and Strawberry.
COFFEE BEAN LATTE
- It is mocha and a caramel latte drink in a tin.
FEATURES AND BENEFITS
- The benefits of selling these products are to expand the type of
products that we sell. The reason so is because most of the products
that we sell are very hard find because they do not have it in every
shop and it also sold in grocery shop. Therefore people who are really
busy do not really have the time to explore the things sold in the
grocery shop and just buy the products that they are familiar with.
PACKAGING
- Our packaging is very simple and cool, as we want to keep it as simple
yet interesting for the customers to buy. The reason so is because the
important to mission is to sell the food and not the packaging so it is
better to focus more on the products that we are selling that the
packaging.
- We think it definitely attract the customers as we are using visible
container to put in the products. So the people will be able to see the
product inside the packaging and will be more interested in buying the
product.
PRICING
The discussion on the pricing was very easy. We planned on making the price
two three times double from original price, as we need to make more profit
than selling. Moreover, we cannot really make it expensive, as people would
not want to buy things that are out of their reach. Therefore, we make our
pricing in the medium level, as it should reasonable for the customers. Hence
it also attracts more people to buy our products.
PRODUCTS UNIT SELLING PRICE
The only unit-selling price for our product will be the Brownies and it is
originally RM 6 for one brownie and RM 10 for two brownies. The discount will
be the RM 2 from the one brownie. The rest of the product will be sold as a
single product.
PRODUCTS UNIT COST PRICE
BROWNIES
- The original price of one brownie is RM 3. Therefore, we double the
price as RM 6 for one brownie and RM 10 for 2 brownies. So we will
actually gain at least 2-3-ringgit profit from the original price.
CHOCOLATE CAKE
- The original price for the chocolate was RM 5 and we sell it for RM 10.
Therefore, it is double from the original price.
CHOCOLATE BALL
- The chocolate balls are RM 2.50 each and were sold for RM 4 each.
MUFFINS
- The muffins were sold for RM 2 each and were originally bought for 50
cent each.
BARBICAN
- The Barbican is originally RM 3 per bottle and was sold for RM 6 for
each bottle.
COFFEE BEAN LATTE
- This drink is bought for RM 3 each tin and was sold for RM 5.
POPULARITY AND ATTRACTIVENESS OF THE PRODUCTS
We think our products are kind of popular as I mentioned before it is different
and quite hard to find. Not only that, the products that we are selling are
delicious and refreshing so people to tend buy and ask more for the product.
Our most popular product will be the brownies. The reason so is because
whenever we finish selling them, people keep on stopping at our booth and
asking if they can make an order for the brownies and come back the next
day for more brownies. Therefore, we think it is quite famous compared to the
other product that we are selling.
STRATEGIES AND DIFFICULTIES ON SELLING THE
PRODUCTS
STRATEGIES
1) To sell them where many people walk by for example the place in our
college will be Student Life Centre as it is the center location where the
people walk to go to class.
2) Split the group in to two and have them walk around the college to sell
as some people may not walk at the Student Life Centre.
3) Make good discount like if they buy two of our products, we will give
them a RM 1 or RM 2 discount.
4) To always smile and be friendly whenever we approach the people to
buy our products.
5) To not force the people to buy our products and instead offer them the
donation box just in case they prefer to donate to to buy the products.
DIFFICULTIES
1) We are competing with other groups so it will be hard for us to attract
them, as they are many other products that are sold on that day.
2) Some people only buy things that they are familiar with so having the
products that are not that recognizable is kind of hard to sell.
3) Most of the people are in rush so they do not tend to stop by and have
a look of the product that we are selling or to entertain us when we are
approaching them.
4) The biggest one will be the Sponsor. It is very hard to find a Sponsor
for our product.
5) It is very tiring to walk around the place promoting the products.
6) The hardest thing is to convince the strangers on buying our product
and to assure that it is really good than what they thought it would be.
PROMOTION
In order to reach our target, we decided to start selling our product before the charity drive event. The reason behind this action is for us to promote and to test the market beforehand and to see whether we should keep on selling our product or not.
After further discussion with the members, we decided to promote our products via close friends and social site like twitter and Instagram to attract customer. However,
SPONSORS
Initially we have a list of sponsors for us to reach. However, due to the time
constrain and several rejection, we only managed to get from two out of ten
listed sponsors and they are, first, Arkitek Punca Cipta, which is an
architecture firm that is run by Nadine’s father Encik Nasharuddin Abdul Majid
and the second sponsor came from a small branch of cosmetic company
under the architecture firm, Proliv Life Sciences. The amount of money asked
was RM 300.00 each but was only given RM 500.00 at the end.
DETAILS OF SPONSORS:
In addition, we also received contribution and donation from family and
parents. Billah’s mother donated RM 200 that was used as the cost to cover
for the payment of the second badge of brownies while Joshua and Herbert
each gave a fair amount of RM 100.
DISTRIBUTION
MAIN OFFICE
1340 Jalan Sultan Mahmud, Kuala Ibai20400 Kuala Terengganu, Terengganu.Malaysia
TEL: 609 6170075
FAX: 609 6174879
EMAIL: [email protected]
2. PROLIV LIFE SCIENCES
MAIN OFFICE
B-8-12 Oasis Ara Damansara Business ParkJalan PJU 1A/7A, Mukim Damansara47200 Petaling Jaya Selangor.Malaysia
The products were brought to campus for charity drive via vehicles since most
of us drives to University. Since the products are properly kept and packed in
a fine container, the risk of it getting spoilt is lesser.
As for the days of the Charity Drive, most of our sales are done within the
campus and at home as well. In campus, we prepared a medium size ‘Rotan’
basket so we can put the products in it to ease the process of carrying it
around campus. As for at home, this is done by one of the member, Herbert.
He took pre-order from his housemates, kept them and later brought the
cakes back home.
After days of selling, we started getting pre-order especially from the
academic staffs. We usually started delivering the pre-order an hour after our
booth is set up and all flyers and decorations are put up. Since Taylors
Lakeside Campus is not that big, the quickest we could deliver the product
was roughly around 10-15 minutes depending on the crowd and distance
between academic blocks.
As for the question whether “do customer has to wait for their product”, the
answer is no. The reason why is, our products are all readily packed and easy
to carry around, so customers doesn’t have to wait long for us to either repack
them or move them around. They were even given the opportunity to chose,
whichever ‘better looking’ brownies that are displayed.
When we first started selling, we first approached close friends. So, after they
have tasted our brownies they did text (Whatsapp) and call us through phone
to order. Therefore yes, we allow our customer to pre-order our products
online and offline.
GREEN MEASURES
For this matter, there’s really nothing to worry about our product as they are
all Halal, safe to eat, gives you energy and most of all, they are all packed in a
recyclable and environmentally friendly packaging. For example the brownies;
the container used for the packaging is a Tupperware. This Tupperware can
be reuse many times and is recyclable.
All things are kept in recyclable plastics; cans and bottles, therefore the
amount of carbon footprint released are minimized. As for our product wastes,
we don’t really have any problem because customers takes everything that
they bought.
Other than that, our group is pretty much environmentally friendly. We take
this chance to reduce the consumption of resources like paper, water and
electricity as we used recycle paper for the decorations, flyers and etc., we
kept the water in our icebox clean so we don’t have to change it many times
and our electricity consumption is only on the amplifier for the music.
HUMAN RESOURCE PLANNING
ORGANISATIONAL CHART
NADINE
LEADER/SALES EXECUTIVE
As the leader, Nadine had divided the task equally to everyone according to
his or her abilities and capabilities. Since our group consists of only 4 people
in total, everyone pretty much help each other and shoulder the burden
together. As a group unanimously, we voted on selling brownies, cakes and
drink at the beginning of the charity drive. In a group we went out to buy the
products and to keep them carefully. As project manager, Joshua was in
charge in doing research and to contact the charity house and to make sure
that on the day of the events, everything should go smoothly. Billah, as the
accountant was in charge on taking notes of every purchase, expenses,
sales, receipt issued and etc. for advertisement, we uses the methods of
spreading by words and via social sites. Herbert, the person in charge did a
wonderful job in advertising the products as he has a large amount of friends
and his bubbly funny character also managed to pull people into buying our
products.
EVALUATION OF RESULTS
JOSHUAPROJECT MANAGER
BILLAHACCOUNTANT
HERBERT LIEWADVERTISING
Income Statement of Group 2 (Nadine)For Charity Drive Event
RevenueSales Revenue………………….................... 2344Less: Cost of goods sold …………………... 1242Gross Profit ………………………….…..… 1102
Referring to the data above, we thank God we reached our goal as we
managed to collect a total of RM 2015 and thus reaching and exceeding the
target given to us. We believe that we could do so much better if we had
worked harder. Lastly, we’re really glad that all the hardships and trouble we
when through eventually paid off.
SUMMARY
In a nutshell, it’s fair to say we all had a lot of fun and had gained tons of new
experience from conducting this beneficial event. We do hope in the future we
would be given more chances to conduct activities like this. Lastly, this event
is also an opener to some of us as it made us realize that not everyone is as
lucky as us and that we should always help the needy.
APPENDIX
Income Statement of Group 2 (Nadine)For Charity Drive Event
RevenueSales Revenue………………….................... 2344Less: Cost of goods sold …………………... 1242Gross Profit ………………………….…..… 1102
BANK IN TRANSFER FOR SPONSORSHIP
THE RECEIPT FROM THE CITY REVIVAL HOME
(THE RECEIPT WAS WRITTEN WRONGLY ITS ACTUALLY RM 2015.50)
BILLAH AND OUR BOOTH
THE BARBICAN DRINKS AND LATTE
THE CHOCOLATE AND LAYER CAKE