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Business Catalyst Sandpile - Cash In On Your Passion
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Integrating BC & Social Media Cash In On Your Passion 1
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Transcript of Business Catalyst Sandpile - Cash In On Your Passion
Integrating BC & Social MediaCash In On Your Passion
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From creating your brand story to launching your first campaign, this course will guide you through it.
Overview
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‣ Figure Out Your Brand Story
“I love social media because it sells shit.” – Gary Vaynerchuk
‣ Top 3 Social Channels & Why
‣ Content Supply & Demand
‣ Setting Up Business Catalyst for Social
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TOP 3 SOCIAL CHANNELS
There are only 2 types of social media
content…
GOOD CONTENT & BAD CONTENT
Those who story tell very well and with vibrant pictures will dominate Facebook.
‣ How To Rock It
• Story tell with images!
• Think mobile
• No novels, get to the point
• Use vibrant, compelling photos + add your logo to them!
• Never mix messages5
The only true social network in existence today. Like a cocktail party, you can just enter the conversation, it’s encouraged!
‣ How To Rock It
• Think “Cocktail Party”
• Listen first, then post
• Use trending hashtags – ride the waves
• Curate and share
• Inject yourself into the conversation!
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The only socially powered dynamic content network available. Learn to create valuable content and you will succeed!
YouTube
‣ How To Rock It
• Think value, give it away
• Use a high quality mic
• Organize your channel
• Check out the BCGurus.com YouTube SEO tutorials!
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“Content Is King” but CONTEXT is better. This is basic economics. Look at where we are today…
CONTENT SUPPLY & DEMAND
‣ THE PRESENT
• 300+ Million Americans
• 1500 Television Stations
• Web / Apple T.V.
• iTunes Radio
• Podcasts
• *The List Goes On! 8
‣ THE PAST
• 220+ Million Americans
• 13 Television Stations
• Local RadioWe do not have 10X as
many Americans to consume this new content that is
being created, the population can barely keep up with the content that is
created already!
Setting up Business Catalyst for Social Media is critical. First, you’re going to need the right tools…
Setting Up BC for Social
‣ DLVR.IT (RSS FEED)
‣ DISQUS.COM (COMMENTS)
‣ ADDTHIS.COM (ENGAGE)
‣ BUFFERAPP.COM (STACK)
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Tip: Using content holders, add all your social media scripts to your BC site. Then, create one main content holder that holds
them all so you can add this your page templates. This will make it easy to update
your scripts going forward.
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Jonathan HinshawFounder, President
Thank You!
Twitter: @jonathanhinshawwww.ebwaycreative.com
