Business Casebook

BUSINESS TEXTS AND CASES CUSTOM LIBRARYCASE MAPS

Pearson C

ustom Publication

1

TABLE OF CONTENTS

COURSE: STRATEGIC MANAGEMENT 2 Exploring Corporate Strategy (8th Edition) / Gerry Johnson 3 Strategic Management (5th Edition) / Richard Lynch 5 Understanding Strategic Management / Claire Capon 9 Strategy and the Business Landscape (3rd Edition - International) / Pankaj Ghemawat 11 Strategic Management (Global Edition) / Fred R. David 14 Strategic Management and Competitive Advantage (3rd Edition - International) / Jay Barney 18 Strategic Management & Business Policy (International Edition) / Thomas L. Wheelen 19

COURSE: OPERATIONS MANAGEMENT 23 Operations Management (6th Edition) / Nigel Slack 24 Operations Management (10th Edition - Global) / Jay Heizer 27 Operations Management (9th Edition - Global) / Lee J. Krajewski 30

COURSE: MARKETING MANAGEMENT 32 Marketing Management (First European Edition) / Philip Kotler, Kevin Keller 33 Marketing Management (13th Edition) / Philip Kotler 35 Marketing Management: A Relationship Approach (2nd Edition) / Svend Hollensen 38

COURSE: INTERNATIONAL BUSINESS 42 International Management: Managing Across Borders and Cultures (7th Edition) / Helen Deresky 43

COURSE-LEVEL CASES 46 Management Accounting 47 Cost Accounting 49 International Marketing 50 International Business 52 Operations Management 53

2

Course: Strategic Management

3

Exploring Corporate Strategy (8th Edition) / Gerry Johnson Chapter Title & Case # Source Author Pages Year

The Walt Disney Co.: The Entertainment King 701035

HBSP Rukstad/Collis/ Levine 28 2009 (r)

Anheuser-Busch and the U.S. Brewing Industry 799026

HBSP McGahan 24 1998

Levi's "Personal Pair" Jeans (A) BAB020 HBSP Lawler/Shank/Carr 6 1998 Wal-Mart Stores' Discount Operations 387018

HBSP Ghemawat 12 2007 (r)

1 Introducing Strategy

Yahoo!: Business on Internet Time 700013

HBSP Rivkin/Girotto 28 2000 (r)

The U.S. Airline Industry in 1995 795113 HBSP McGahan/Kou 22 1995 (r) Edward Jones 700009 HBSP Porter/Bond 24 2000 (r) Gillette Indonesia 597009 HBSP Quelch/Long 16 1998 (r) Computer Reservation Systems : An Industry of Its Own HKU055

HBSP Farhoomand/Lee 18 2000

Napster and Mp3: Redefining the Music Industry 9B01M002

Ivey Crossan /Wilkinson/Perry/Hunter/Smith 22 2001

Chinese Fireworks Industry 9A99M031 Ivey Beamish/Jiang 16 2000 (r)

2 The Environment

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) 391106

HBSP Yoffie/Vayle 20 1993 (r)

Xerox: Book-In-Time 599119 HBSP Rangan 18 2002 (r) Bedrock Productions 401045 HBSP Roberts/Tushman 22 2001 Southwest Airlines--1993 (A) 694023 HBSP Heskett/Hallowell 30 1997 (r) Continuous Casting Investments at USX Corp. 697020

HBSP Christensen 18 2003 (r)

3 Strategic Capability

Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r) GE's Two-Decade Transformation: Jack Welch's Leadership 399150

HBSP Bartlett/Wozny 24 2005 (r)

Al Dunlap at Sunbeam 899218 HBSP Hall/Khurana/Madigan 22 2003 (r) Fogdog E100 HBSP Glynn/Flanagan 22 2001 Executive Decision Making at General Motors 305026

HBSP Garvin/Levesque 20 2006 (r)

4 Governance and Stakeholders

Jack Welch: General Electric's Revolutionary 394065

HBSP Bower/Dial 22 1994 (r)

6 Business-level strategy

Robert Mondavi: Competitive Strategy 799125

HBSP Porter/Bond 24 2000 (r)

4

Chapter Title & Case # Source Author Pages Year Eckerd Corp. 799141 HBSP Porter/Kelleher 24 2000 (r) Matching Dell 799158 HBSP Rivkin/Porter 32 1999 Progressive Corp. 797109 HBSP Porter/Siggelkow 26 1998 (r) Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry 391179

HBSP Porter/Wayland 26 1994 (r)

Edmunds.com (A) 701025 HBSP Bradley/Akers 24 2001 (r) iSteelAsia.com: A B2B Exchange HKU114 HBSP Farhoomand/Tan 20 2000 The Walt Disney Co.: The Entertainment King 701035

HBSP Rukstad/Collis/Levine 28 2009 (r)

Newell Co.: Acquisition Strategy 794066 HBSP Collis/Johnson 22 1998 (r) Merck-Medco: Vertical Integration in the Pharmaceutical Industry 598091

HBSP Rangan/Bell 32 1998 (r)

Swissair's Alliances (A) 794152 HBSP Yoffie/Vayle 20 1995 (r) Handspring: "Partnerships" SM79 HBSP Holloway/Feldstein/Flanagan 18 2004 (r) American Express Interactive 802022 HBSP Applegate 22 2001 (r) Moore Medical Corp. 601142 HBSP McAfee/Bounds 22 2003 (r) Selecting a Hosting Provider 601171 HBSP Austin 12 2001 Mellon Investor Services 402036 HBSP DeLong/Vijayaraghavan 14 2002 What's the BIG Idea? (A) 602105 HBSP Christensen/Anthony 22 2005 (r) Du Pont Kevlar Aramid Industrial Fiber (Abridged) 698079

HBSP Christensen 10 1998

IDEO Product Development 600143 HBSP Thomke/Nimgade 22 2007 (r)

7 Innovation & Entrepreneurship

OXO International 697007 HBSP Bowen/Matis/Ryckebusch 20 1999 (r) The Walt Disney Co.: The Entertainment King 701035


Newell Co.: Acquisition Strategy 794066 HBSP Collis/Johnson 22 1998 (r) Merck-Medco: Vertical Integration in the Pharmaceutical Industry 598091


Swissair's Alliances (A) 794152 HBSP Yoffie/Vayle 20 1995 (r)

8 Corporate Diversity

Handspring: "Partnerships" SM79 HBSP Holloway/Feldstein/Flanagan 18 2004 (r) The DaimlerChrysler Merger (A): Gaining Global Competitiveness IMD130

HBSP Steger/Radler 20 2003 (r) 9 International strategy

Acer in 2001: The Reorganisation HKU171

HBSP Enright/Mak 30 2001

5

Strategic Management (5th Edition) / Richard Lynch Chapter Title & Case # Source Author Pages Year





Levi's "Personal Pair" Jeans (A) BAB020

HBSP Lawler/Shank/Carr 6 1998

Wal-Mart Stores' Discount Operations 387018


1 Strategic management



The U.S. Airline Industry in 1995 795113

HBSP McGahan/Kou 22 1995 (r)

Edward Jones 700009 HBSP Porter/Bond 24 2000 (r) Gillette Indonesia 597009 HBSP Quelch/Long 16 1998 (r) Computer Reservation Systems : An Industry of Its Own HKU055




Chinese Fireworks Industry 9A99M031

Ivey Beamish/Jiang 16 2000 (r)

Xerox: Book-In-Time 599119 HBSP Rangan 18 2002 (r) Bedrock Productions 401045 HBSP Roberts/Tushman 22 2001 Southwest Airlines--1993 (A) 694023

HBSP Heskett/Hallowell 30 1997 (r)

Continuous Casting Investments at USX Corp. 697020


Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r) Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) 391106




Wal-Mart Stores, Inc. HBSP Bradley/Ghemawat/Foley 22 2002 (r) Matching Dell 799158 HBSP Rivkin/Porter 32 1999

3 Analysing the strategic environment

Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r)

6

Chapter Title & Case # Source Author Pages Year Southwest Airlines--2002: An Industry Under Siege 803133

HBSP Heskett 24 2003 (r)

JetBlue Airways: Starting from Scratch 801354

HBSP Gittell/O'Reilly 20 2001 (r)

Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century 702442

HBSP Yoffie/Wang 24 2004 (r) 5 Strategy Dynamics

Delta Air Lines (A): The Low-Cost Carrier Threat 704403

HBSP Rivkin/Therivel 16 2005 (r)

American Express Interactive 802022

HBSP Applegate 22 2001 (r)

Moore Medical Corp. 601142 HBSP McAfee/Bounds 22 2003 (r) Selecting a Hosting Provider 601171

HBSP Austin 12 2001

Mellon Investor Services 402036 HBSP DeLong/Vijayaraghavan 14 2002 What's the BIG Idea? (A) 602105 HBSP Christensen/Anthony 22 2005 (r) Du Pont Kevlar Aramid Industrial Fiber (Abridged) 698079


7 Purpose emerging from knowledge, technology and innovation

IDEO Product Development 600143

HBSP Thomke/Nimgade 22 2007 (r)



Eckerd Corp. 799141 HBSP Porter/Kelleher 24 2000 (r) Matching Dell 799158 HBSP Rivkin/Porter 32 1999 Progressive Corp. 797109 HBSP Porter/Siggelkow 26 1998 (r) Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry 391179


Edmunds.com (A) 701025 HBSP Bradley/Akers 24 2001 (r)

8 Developing business level strategy options

iSteelAsia.com: A B2B Exchange HKU114

HBSP Farhoomand/Tan 20 2000

Apple Computer--2002 702469 HBSP Yoffie/Wang 24 2005 (r) Intel Corp.--1997-2000 702420 HBSP Casadesus-Masanell/Rukstad 12 2001 GE's Two-Decade Transformation: Jack Welch's Leadership 399150


Dean Foods 901007 HBSP Goldberg/Bell/Slack/Leamon 24 2000 Tricon Restaurants International: Globalization Re-examined 700030

HBSP Ghemawat/Khanna 24 2000 (r)

9 Developing corporate level strategy options

Dell: Selling Directly, Globally HBSP Farhoomand/Lovelock/Ng 28 2002 (r)

7

Chapter Title & Case # Source Author Pages Year HKU069 The De-Globalization of Marks & Spencer in 2001, An Update SM87

HBSP Burgelman/Meza 12 2007 (r)

IBM Corp. Turnaround 600098 HBSP Austin/Nolan 20 2000 (r) The Walt Disney Co.: The Entertainment King 701035


Newell Co.: Acquisition Strategy 794066

HBSP Collis/Johnson 22 1998 (r)

Merck-Medco: Vertical Integration in the Pharmaceutical Industry 598091


Swissair's Alliances (A) 794152 HBSP Yoffie/Vayle 20 1995 (r) Handspring: "Partnerships" SM79 HBSP Holloway/Feldstein/Flanagan 18 2004 (r) Vyaderm Pharmaceuticals 101019

HBSP Simons/Reinbergs 16 2001 (r)

Identifying Value Creators HKU185

HBSP Chan/Wang/Ho 16 2007 (r)

Montefiore Medical Center 101067

HBSP Kaplan/Inamdar 16 2001 (r)

Wells Fargo Online Financial Services (A) 198146

HBSP Kaplan/Tempest 18 2001 (r)

Cisco Systems, Inc.: Implementing ERP 699022

HBSP Austin/Nolan/Cotteleer 20 2002 (r)

13 Implementing and controlling the strategic plan

The Incentives Game 902197 HBSP Barro/Hall/Lim 14 2003 (r) Executive Decision Making at General Motors 305026

HBSP Garvin/Levesque 20 2006 (r)

16 Strategic leadership



Zipcar 802085_paper HBSP Hart/Carter 20 2005 (r)

Enspire Learning 802001 HBSP Hallowell/Billhardt/Andrasco/Cate 24 2002 (r) ScreamingMedia, Inc. 801371 HBSP Marshall/Lutz 26 2001 (r) Howard Schultz and Starbucks Coffee Company 801361

HBSP Koehn 40 2005 (r)

Iggy's Bread of the World 801282 HBSP Gendron/McGinn 14 2001 (r)

17 Entrepreneurial strategy

OXO International 697007 HBSP Bowen/Matis/Ryckebusch 20 1999 (r) Jumpstart 301037 HBSP Grossman/McCaffrey 22 2009 (r) 18 Government,

public sector and not-for-profit

American Heart Association: Reorganization of the Western

HBSP Carroll/Ho 20 2003 (r)

8

Chapter Title & Case # Source Author Pages Year States Affiliate OD2 Chapter Enrichment Program Teams at the American Red Cross (A) 402042

HBSP Polzer/Woolley 16 2004 (r)

Boston Lyric Opera 101111 HBSP Kaplan/Campbell 22 2001 (r) Local Initiatives Support Corp. 301124

HBSP Austin/Slack 22 2001 (r)

Maitri AIDS Hospice SI10 HBSP Dees/Anderson 24 2001 (r)

strategies

New Profit, Inc. MCG006 HBSP Heskett/Dees/Elias 26 2000 The DaimlerChrysler Merger (A): Gaining Global Competitiveness IMD130

HBSP Steger/Radler 20 2003 (r) 19 International expansion and globalisation strategies Acer in 2001: The Reorganisation

HKU171 HBSP Enright/Mak 30 2001

Cases in the book Case study 1 Threats and opportunities for Europe’s leading airlines Case study 2 SABMiller: South Africa goes quietly global Case study 3 Heineken: What’s the best strategy? Build brands or acquire companies? Case study 4 Global automotive vehicles – strategy in a mature market Case study 5 Global automotive vehicles – the battle between Ford and Toyota Case study 6 Toyota: what is its strategy for world leadership Case study 7 What can companies learn from ‘Chainsaw Al’? Case study 8 The rise and fall of CEO Carly Fiorina at Hewlett-Packard Case study 9 Disaster and recovery: thinking outside the box at IBM Case study 10 Dell – competitive advantage through low cost manufacturing and distribution Case study 11 How Galileo ended up in trouble Case study 12 Emergent strategy: who will stop Apples dominance of the music delivery business?

9

Understanding Strategic Management / Claire Capon Chapter Title & Case # Source Author Pages Year









Chapter 1 - What is strategy?















Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r) Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) 391106




Wal-Mart Stores, Inc. HBSP Bradley/Ghemawat/Foley 22 2002 (r) Matching Dell 799158 HBSP Rivkin/Porter 32 1999

Chapter 2 – Environmental analysis


10

Chapter Title & Case # Source Author Pages Year Southwest Airlines--2002: An Industry Under Siege 803133


JetBlue Airways: Starting from Scratch 801354

HBSP Gittell/O'Reilly 20 2001 (r)

GE's Two-Decade Transformation: Jack Welch's Leadership 399150


Al Dunlap at Sunbeam 899218 HBSP Hall/Khurana/Madigan 22 2003 (r)

Chapter 5 – Stakeholders, culture and change

Fogdog E100 HBSP Glynn/Flanagan 22 2001 Executive Decision Making at General Motors 305026

HBSP Garvin/Levesque 20 2006 (r Chapter 6 – Management & leadership in organisations




HBSP Yoffie/Wang 24 2004 (r) Chapter 7 - Developing competitive & marketing strategy Delta Air Lines (A): The Low-Cost

Carrier Threat 704403 HBSP Rivkin/Therivel 16 2005 (r)

The DaimlerChrysler Merger (A): Gaining Global Competitiveness IMD130

HBSP Steger/Radler 20 2003 (r) Chapter 9 –Developing international strategy Acer in 2001: The Reorganisation

HKU171 HBSP Enright/Mak 30 2001

Vyaderm Pharmaceuticals 101019










Chapter 11 - Strategic control

The Incentives Game 902197 HBSP Barro/Hall/Lim 14 2003 (r)

11

Strategy and the Business Landscape (3rd Edition - International) / Pankaj Ghemawat Chapter Title & Case # Source Author Pages Year

Adolph Coors in the Brewing Industry 388014

HBSP Ghemawat 22 1992 (r) Chapter 1. The Origins of Strategy

Intel Corp.--1968-2003 703427

HBSP Casadesus-Masanell/Yoffie/Mattu

26 2005 (r)

The Offshore Drilling Industry 799111

HBSP Corts 22 2001 (r)

Apple Computer, 2005 705469

HBSP Yoffie/Mack 10 2005 (r)


HBSP Yoffie/Wang 24 2004 (r)

The Music Industry and the Internet 703513

HBSP Anand/Cantillon 12 2004 (r)

De Beers Consolidated Mines Ltd. (A) 391076

HBSP Ghemawat/Lenk 16 1998 (r)

Chapter 2. Mapping the Business Landscape

De Beers Consolidated Mines Ltd. (B) 702434


Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition 796109

HBSP Collis/Conrad 20 2005 (r)

The Globalization of CEMEX 701017

HBSP Ghemawat/Matthews 22 2004 (r)

Wal-Mart Stores in 2003 704430

HBSP Ghemawat/Bradley/Mark 32 2004 (r)

Husky Injection Molding Systems 799157

HBSP Rivkin 24 2008 (r)

Yamato Transport: Valuing and Pricing Network Services (A) 704475

HBSP Khanna/Oberholzer-Gee/Egawa

12 2006 (r)

Chapter 3. Creating Competitive Advantage

Yamato Transport: Valuing and Pricing Network Services (B)

HBSP Khanna/Oberholzer-Gee/Egawa

2 2006 (r)

12

Chapter Title & Case # Source Author Pages Year 704477 Matching Dell 799158 HBSP Rivkin/Porter 32 1999 Matching Dell (B): 1998-2003 704476

HBSP Rivkin/Giorgi 14 2004

Capital One Financial Corp. 700124

HBSP Anand/Rukstad/Paige 28 2001 (r)

Dogfight over Europe: Ryanair (A) 700115


Dogfight over Europe: Ryanair (B) 700116


Dogfight over Europe: Ryanair (C) 700117


British Satellite Broadcasting versus Sky Television 794031


Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) 794079

HBSP Brandenburger/Costello/Kou 14 2000 (r)

Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (C) 794081


Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (D) 794082


Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (E) 794083


Chapter 4. Anticipating Competitive Dynamics

Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (F) 794084


13

Chapter Title & Case # Source Author Pages Year Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (G) 794085


The Golden Age of Home Video Games: From the Reign of Atari to the Rise of Nintendo 704487

HBSP Coughlan 16 2004 (r)

Linux in 2004 705407 HBSP Ghemawat/Subirana/Pham 36 2005 (r) Leadership Online (A): Barnes & Noble vs. Amazon.com 798063

HBSP Ghemawat/Baird 20 2004 (r)

Leadership Online (B): Barnes & Noble vs. Amazon.com in 2005 705492


Kodak (A) 703503 HBSP Gavetti/Henderson/Giorgi 28 2004 (r)

Chapter 5. Sustaining Superior Performance

Kodak (B) 704489 HBSP Gavetti/Henderson/Giorgi 6 2004 The Walt Disney Co.: The Entertainment King 701035


Revitalizing Philips (A) 703501

HBSP Ghemawat/Nueno 28 2004 (r)

Chapter 6. Choosing Corporate Scope

Revitalizing Philips (B) 703502


14

Strategic Management (Global Edition) / Fred R. David Chapter Title & Case # Source Author Pages Year



Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry 391179


Intel Corp.--1968-97 797137 HBSP Collis/Pisano/Botticelli 26 2002 (r)

Chapter 1. The Nature of Strategic Management

Apple Computer--1999 799108 HBSP Yoffie/Kwak 22 1999 (r) Johnson & Johnson (A) 384053 HBSP Aguilar/Bhambri 18 1986 (r) Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive 392025

HBSP Theroux 22 1993 (r)

Club Med (A) 687046 HBSP Hart/Arczynski/Maher 22 1990 (r) Saturn: A Different Kind of Car Company 795010

HBSP McGahan/Keller 24 1994 (r)

Chapter 2. The Business Vision and Mission

De Beers Consolidated Mines Ltd. (A) 391076

HBSP Ghemawat/Lenk 16 1998 (r)

Leadership Online (A): Barnes & Noble vs. Amazon.com 798063

HBSP Ghemawat/Baird 20 2004 (r)



Edward Jones 700009 HBSP Porter/Bond 24 2000 (r)

General Motors' Asian Alliances 388094

HBSP Badaracco 22 1988 (r)

Crown Cork & Seal in 1989 793035

HBSP Bradley/Cavanaugh 22 2005 (r)

The Guangdong Nowada Group 599064

HBSP Goldberg/Knoop/St. George 14 1999 (r)

Acer, Inc.: Taiwan's Rampaging Dragon 399010

HBSP Bartlett/St. George 20 2001 (r)

Novo Industri 389148 HBSP Porter/Enright 20 1994 (r) Wal-Mart Stores, Inc. (A) A07-99-0014

Thunderbird Barrett/Kenneth/Seward/Slape 22 1999

Chapter 3. The External Assessment



Chapter 4. The Internal Assessment

Sunrise Medical, Inc.'s Wheelchair Products 794069

HBSP McGahan 20 1995 (r)

15

Chapter Title & Case # Source Author Pages Year Coopers & Lybrand in Hungary (A) 692112

HBSP Loveman/Hallowell 16 1994 (r)

Vistakon: 1 Day Acuvue Disposable Contact Lenses 596087

HBSP Silk/Isaacson/Bell 26 1999 (r)

Xerox: Book-In-Time 599119 HBSP Rangan 18 2002 (r) Matching Dell 799158 HBSP Rivkin/Porter 32 1999 Allegheny Ludlum Steel Corp. (Abridged) 695023

HBSP Wheelwright 22 1994

Innovation at 3M Corp. (A) 699012


Innovation at 3M Corp. (B) 699013


Procter & Gamble: Improving Consumer Value Through Process Redesign 195126

HBSP McKenney/Clark 20 1995

The Financial Detective, 1996 UVA-F-1162

Darden Bruner 6 2001 (r)

Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r) Cooper Industries' Corporate Strategy (A) 391095

HBSP Collis/Stuart 26 1995 (r)

Nucor at a Crossroads 793039 HBSP Ghemawat/Stander 22 1998 (r) Merck-Medco: Vertical Integration in the Pharmaceutical Industry 598091


Dell: Selling Directly, Globally HKU069

HBSP Farhoomand/Lovelock/Ng 28 2002 (r)

Viacom, Inc.: Carpe Diem (Condensed) 398086

HBSP Bower/Eisenmann 20 1998 (r)

EG&G, Inc. (A) (Condensed) 377027

HBSP Porter/Dougherty 18 1992 (r)

Airborne Express 798070 HBSP Rivkin 24 2007 (r) Corning, Inc.: A Network of Alliances 391102

HBSP Bartlett/Nanda 26 1992 (r)

Jumpstart 301037 HBSP Grossman/McCaffrey 22 2009 (r) Cameron Auto Parts (A) - Revised 9B06M015

Ivey Crookell/Beamish 14 2006

Chapter 5. Strategies in Action

Cameron Auto Parts (B) - Revised 9B06M016

Ivey Crookell/Beamish 12 2006

Chapter 6. Strategy BiC Pen Corp. (A) 374305 HBSP Christensen/Rachal 22 1986 (r)

16

Chapter Title & Case # Source Author Pages Year Cat Fight in the Pet Food Industry (A) 391189

HBSP Collis/Stuart 14 1993 (r)

Hermes Systems 400056 HBSP Tushman/Radov 18 2004 (r) Gillette's Launch of Sensor 792028

HBSP Ghemawat/Esty 16 1997 (r)

Digitas (A): Strategic Interactive Group 301052

HBSP Kanter/Lane/Sprague 14 2001 (r)

Monsanto and the Global Water Treatment Industry 9A99M040

Ivey Crossan/Vera 22 2000

Becton Dickinson: Worldwide Blood Collection Team (Abridged) 698058


Ingvar Kamprad and IKEA 390132 HBSP Bartlett/Nanda 20 1996 (r) Corning--1996-2000: Growing Corning 401035

HBSP Roberts/Tushman 36 2001 (r)

Johnsonville Sausage Co. (A) 387103

HBSP Roberts 16 1993 (r)

Building the Culture at Agilent Technologies: Back to the Future HR20

HBSP O'Reilly/Yokoi 32 2001 (r)

Grand & Toy: Staples' Competitive Threat 9B01M017

Ivey Crossan/Mark 16 2001

Five Star Beer - Pay for Performance 9A98C004

Ivey Golden/Gleave 16 1998

Analysis and Choice

Diaper War: Kimberly-Clark Versus Procter & Gamble (Condensed) 9A92M003

Ivey Morrison/Geringer/McLellan 22 2002 (r)

Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed) 592037

HBSP Cespedes/Rangan 18 2000 (r)

LIFO or FIFO? That Is the Question 192046

HBSP Bruns/Harmeling 12 1991 (r)

Eli Lilly--1998 (A): Strategic Challenges 399173

HBSP Yoshino/Malnight 22 1999 (r)

Allegheny Ludlum: Research and Engineering Resource Allocation 692027

HBSP Leonard-Barton/Gill 30 1992 (r)

Chapter 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Frito-Lay, Inc.: A Strategic Transition (A) (Updated) 193129


Chapter 9. Strategy Wells Fargo Online Financial HBSP Kaplan/Tempest 18 2001 (r)

17

Chapter Title & Case # Source Author Pages Year Services (A) 198146 Chemical Bank: Implementing the Balanced Scorecard 195210

HBSP Kaplan/Klein 20 1999 (r) Review, Evaluation and Control



Wal-Mart Stores, Inc. 794024 HBSP Bradley/Ghemawat/Foley 22 2002 (r) Gucci Group N.V. (A) 701037 HBSP Yoffie/Kwak 22 2001 (r) BMG Entertainment 701003 HBSP Rivkin/Meier 24 2005 (r) Hudepohl Brewing Co. 381092 HBSP Salter/Keys/Applegate/Blicksilver/Elrod/Snowden 20 1984 (r) Taco Bell Corp. 692058 HBSP Schlesinger/Hallowell 32 1994 (r) Arrow Electronics, Inc. 598022 HBSP Narayandas 20 2007 (r) AT&T Paradyne 195165 HBSP Kaplan 22 1998 (r) Bridgeton Industries: Automotive Component & Fabrication Plant 190085

HBSP Cooper/Bost 8 1993 (r)

Destin Brass Products Co. 190089

HBSP Bruns 10 1997 (r)

LifeSpan Inc.: Abbott Northwestern Hospital 587104

HBSP Menezes 20 1988 (r)

Harnischfeger Industries: Portal Cranes 391130

HBSP Brandenburger/Stuart 18 1996 (r)

Dhahran Roads (A) UVA-QA-0296 Darden Frey/Schlosser 4 1994 (r) The Package War: FedEx Versus UPS UVA-G-0485

Darden Spekman /Bruner/Crowder 34 1996

Glaxo Italia, S.p.A.: The Zinnat Marketing Decision UVA-F-1014


Thinking About Artificial Intelligence 87410 (Article)

HBSP Sheil 10 1987

DPSC Software: The Netzee Deal 9B01E006

Ivey Parent/Mark 10 2001

Samsung and the Theme Park Industry in Korea 9A96M006

Ivey Beamish/Dhanaraj/Kim 20 2002 (r)

Midea: Globalization Challenge for a Leading Chinese Home Appliance Manufacturer 9B00A031

Ivey Dawar/Yuan 22 2001

Additional Suggestions


Ivey Crossan/Wilkinson/Perry/Hunter/Smith 22 2001

18

Strategic Management and Competitive Advantage (3rd Edition - International) / Jay Barney Part Title & Case # Source Author Pages Year Part I. The Tools of Strategic Analysis

Harlequin Enterprises: The Mira Decision 9B03M007 Ivey White/Crossan/Mark 18 2004 (r)

Part II. Business Level Strategies

The British Motorcycle Industry at a Crossroads 703031 HBSP Rivkin 12 2003

Nucleon, Inc. 692041 HBSP Pisano 16 1994 (r) Cooper Industries' Corporate Strategy (A) 391095 HBSP Collis/Stuart 26 1995 (r) Ben & Jerry's - Japan 9A99A037 Ivey Hagen 22 2001 (r)

Part III. Corporate Strategies

Newell Company: The Rubbermaid Opportunity 9B00M010

Ivey Fry 12 2001

Cases in the book: PART 1: THE TOOLS OF STRATEGIC ANALYSIS End-of-Part Cases 1: 1.1 Bally Total Fitness 1.2 Wal-Mart Stores Inc. in 2008 1.3 Harlequin Enterprises: The Mira Decision 1.4 True Religion and the Premium Jeans Industry PART 2: BUSINESS-LEVEL STRATEGIES End-of-Part Cases 2: 2.1 JetBlue 2.2 Nucor in 2005 2.3 The Levi’s Personal Pair Proposal 2.4 Papa John’s International, Inc.: 21st Century Growth Challenges PART 3: CORPORATE STRATEGIES End-of-Part Cases 3: 3.1 eBay Customer Support Outsourcing 3.2 Nucleon, Inc. 3.3 Cooper Industries’ Corporate Strategy (A) 3.4 Louis Vuitton Moet Hennessy: In Search of Synergies in the Global Luxury Industry 3.5 Extending the “Easy” Business Model 3.6 Ben & Jerry’s—Japan 3.7 Aegis Analytical Corporation’s Strategic Alliances 3.8 Activision Blizzard

19

Strategic Management & Business Policy (International Edition) / Thomas L. Wheelen Chapter Title & Case # Source Author Pages Year







Chapter 1. Basic Concepts in Strategic Management



GE's Two-Decade Transformation: Jack Welch's Leadership 399150


Al Dunlap at Sunbeam 899218 HBSP Hall/Khurana/Madigan 22 2003 (r)

Chapter 2. Corporate Governance

Fogdog E100 HBSP Glynn/Flanagan 22 2001 Chapter 3 Ethics and Social Responsibility in Strategic Management

Digitas (A) 405023 HBSP Lorsch/Robertson 22 2005 (r)







Chapter 4. Environmental Scanning and Industry Analysis







Chapter 5. Internal Scanning and Organizational Analysis

Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r) Chapter 6. Strategy Formulation:



20

Chapter Title & Case # Source Author Pages Year Eckerd Corp. 799141 HBSP Porter/Kelleher 24 2000 (r) Matching Dell 799158 HBSP Rivkin/Porter 32 1999 Progressive Corp. 797109 HBSP Porter/Siggelkow 26 1998 (r) Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry 391179


Edmunds.com (A) 701025 HBSP Bradley/Akers 24 2001 (r)

Situation Analysis and Business Strategy

iSteelAsia.com: A B2B Exchange HKU114

HBSP Farhoomand/Tan 20 2000

Apple Computer--2002 702469 HBSP Yoffie/Wang 24 2005 (r) Intel Corp.--1997-2000 702420 HBSP Casadesus-Masanell/Rukstad 12 2001 GE's Two-Decade Transformation: Jack Welch's Leadership 399150


Dean Foods 901007 HBSP Goldberg/Bell/Slack/Leamon 24 2000 Tricon Restaurants International: Globalization Re-examined 700030

HBSP Ghemawat/Khanna 24 2000 (r)

Dell: Selling Directly, Globally HKU069

HBSP Farhoomand/Lovelock/Ng 28 2002 (r)

The De-Globalization of Marks & Spencer in 2001, An Update SM87

HBSP Burgelman/Meza 12 2007 (r)

Chapter 7. Strategy Formulation: Corporate Strategy

IBM Corp. Turnaround 600098 HBSP Austin/Nolan 20 2000 (r) Selecting a Hosting Provider 601171

HBSP Austin 12 2001

Documentum, Inc. 502026 HBSP Lal/Lanagan 26 2002 (r) Martin Smith: May 2002 802160 HBSP Hardymon/Lerner/Leamon 16 2002 (r) Incat 601045 HBSP West/Kasper 40 2000 Kuehne & Nagel in the Asia-Pacific HKU048

HBSP Thompson/Clark 24 1999

Building the Culture at Agilent Technologies: Back to the Future HR20

HBSP O'Reilly/Yokoi 32 2001 (r)

Cisco Systems: Web-enablement 301056

HBSP Nolan/Porter/Akers 26 2005 (r)

Hermes Systems 400056 HBSP Tushman/Radov 18 2004 (r) Eli Lilly--1998 (A): Strategic Challenges 399173


Chapter 8. Strategy Formulation: Functional Strategy and Strategic Choice

Eli Lilly--1998 (B): Emerging Global Organization 399174


21

Chapter Title & Case # Source Author Pages Year Harvey Golub: Recharging American Express 396212

HBSP Garvin/March 24 1996 (r)

Acer, Inc.: Taiwan's Rampaging Dragon 399010

HBSP Bartlett/St. George 20 2001 (r)

The Men's Wearhouse: Success in a Declining Industry HR5

HBSP Pfeffer 26 2004 (r)

Specialty Medical Chemicals 399094

HBSP Hamermesh/Doran 24 1999 (r)

AvantGo 601095 HBSP MacCormack/Herman 20 2001 (r) Corning--1996-2000: Growing Corning 401035

HBSP Roberts/Tushman 36 2001 (r)

Chapter 10. Strategy Implementation: Staffing and Directing

Maureen Frye at Quaker Steel and Alloy Corp. 496024

HBSP Gabarro 12 1996 (r)

Vyaderm Pharmaceuticals 101019










Chapter 11. Evaluation and Control

The Incentives Game 902197 HBSP Barro/Hall/Lim 14 2003 (r) American Express Interactive 802022


Moore Medical Corp. 601142 HBSP McAfee/Bounds 22 2003 (r) Selecting a Hosting Provider 601171

HBSP Austin 12 2001

Mellon Investor Services 402036 HBSP DeLong/Vijayaraghavan 14 2002 What's the BIG Idea? (A) 602105 HBSP Christensen/Anthony 22 2005 (r) Du Pont Kevlar Aramid Industrial Fiber (Abridged) 698079


Web Chapter A. Strategic Issues in Managing Technology and Innovation

IDEO Product Development 600143


Zipcar 802085_paper HBSP Hart/Carter 20 2005 (r)

Enspire Learning 802001 HBSP Hallowell/Billhardt/Andrasco/Cate 24 2002 (r) ScreamingMedia, Inc. 801371 HBSP Marshall/Lutz 26 2001 (r)

Web Chapter B. Strategic Issues in Entrepreneurial Ventures and Small Businesses Howard Schultz and Starbucks HBSP Koehn 40 2005 (r)

22

Chapter Title & Case # Source Author Pages Year Coffee Company 801361 Iggy's Bread of the World 801282 HBSP Gendron/McGinn 14 2001 (r) OXO International 697007 HBSP Bowen/Matis/Ryckebusch 20 1999 (r) Jumpstart 301037 HBSP Grossman/McCaffrey 22 2009 (r) American Heart Association: Reorganization of the Western States Affiliate OD2

HBSP Carroll/Ho 20 2003 (r)

Chapter Enrichment Program Teams at the American Red Cross (A) 402042

HBSP Polzer/Woolley 16 2004 (r)

Boston Lyric Opera 101111 HBSP Kaplan/Campbell 22 2001 (r) Local Initiatives Support Corp. 301124

HBSP Austin/Slack 22 2001 (r)

Maitri AIDS Hospice SI10 HBSP Dees/Anderson 24 2001 (r)

Web Chapter C. Strategic Issues in Not-For-Profit Organizations

New Profit, Inc. MCG006 HBSP Heskett/Dees/Elias 26 2000 Cases in the book Part Seven: CASES IN STRATEGIC MANAGEMENT

Section A. Corporate Governance and Social Responsibility Section B. Business Ethics Section C. International Issues in Strategic Management Section D. General Issues in Strategic Management Section E. Mini Cases

23

Course: Operations Management

24

Operations Management (6th Edition) / Nigel Slack Chapter Title & Case # Source Author Pages Year

Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991 692056 HBSP Wheelwright/Pisano/West 18 1998 (r) Fresh Connections 600022 HBSP West/Harmeling/Kasper 24 2003 (r) Hitting the Wall: Nike and International Labor Practices 700047 HBSP Spar/Burns 24 2002 (r) Hewlett-Packard: Singapore (A) 694035 HBSP Leonard-Barton/Thill 18 1994 (r) Komatsu Ltd.: Project G's Globalization 398016 HBSP Bartlett 20 1998 (r) McDonald's Corp. 693028 HBSP Upton/Margolis 22 1996 (r) Southwest Airlines--1993 (A) 694023 HBSP Heskett/Hallowell 30 1997 (r) Toys "R" Us Japan 796077 HBSP Spar 20 1999 (r)

3. Operations strategy

Lenzing AG: Expanding in Indonesia 796099 HBSP Ricciardi/Bures/Spar 24 2008 (r) Massachusetts General Hospital: CABG Surgery (A) 696015 HBSP Wheelwright/Weber 22 2004 (r) John Crane UK Ltd.: The CAD-CAM Link 691021 HBSP Upton 24 1991 (r)

4. Process design

Product Development at Dell Computer Corp. 699010 HBSP Thomke/Krishnan/Nimgade 22 1999 (r) The Ritz-Carlton Hotel Co. 601163 HBSP Sucher/McManus 30 2005 (r) Product Development at Dell Computer Corp. 699010 HBSP Thomke/Krishnan/Nimgade 22 1999 (r) Innovation at 3M Corp. (A) 699012 HBSP Thomke/Nimgade 24 2002 (r) CIBA Vision: The Daily Disposable Lens Project (A) 696100 HBSP Pisano 20 2002 (r) Apple Powerbook (A): Design Quality and Time to Market 994023 HBSP March 22 1994

5. The design of products and services

BMW: The 7-Series Project (A) 692083 HBSP Pisano 20 2002 (r) Supply Chain Management at World Co. Ltd. 601072 HBSP Raman/McClelland/Fisher 22 2001 (r) Ford Motor Co.: Supply Chain Strategy 699198 HBSP Austin 10 2001 (r) Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r) Barilla SpA (A) 694046 HBSP Hammond 22 2008 (r)

6. Supply network design / 13. Supply chain planning and control A Tale of Two Electronic Components

Distributors 697064 HBSP Raman/Rao 20 2007 (r) Merchandising at Nine West Retail Stores 698098 HBSP Raman/Welch 18 2001 (r) New Technologies, New Markets: The Launch of Hongkong Telecom's Video-on-Demand HKU011 HBSP Lovelock 20 1998

Supplement to Chapter 6 – Forecasting

Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)

25

Chapter Title & Case # Source Author Pages Year L.L. Bean, Inc.: Item Forecasting and Inventory Management 893003 HBSP Schleifer 6 1993 (r) Toshiba: Ome Works 696059 HBSP Bowen/Hammond/Ryckebusch/Uchikoga 18 2008 (r) 7. Layout and flow Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B) 686089 HBSP Garvin/March 4 1990 (r) Southwest Airlines (A) HR1A HBSP O'Reilly/Pfeffer 28 2006 (r) Eli Lilly: The Evista Project 699016 HBSP Wheelwright/Verlinden 24 2000 (r) PPG: Developing a Self-Directed Work Force (A) 693020 HBSP Garvin/Klein 18 1992

9. People, jobs and organization

Lincoln Electric Co. 376028 HBSP Berg/Fast 30 1983 (r) National Cranberry Cooperative (Abridged) 688122 HBSP Shapiro 10 2006 (r) Lenzing AG: Expanding in Indonesia 796099 HBSP Ricciardi/Bures/Spar 24 2008 (r) Chaparral Steel (Abridged) 687045 HBSP Clark 20 1998 (r)

11. Capacity planning and control

Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand 603058 HBSP Bowen/Groberg 22 2002 Pioneer Hi-Bred International, Inc.: Supply Management 898238 HBSP He/Clark 16 2000 (r) L.L. Bean, Inc.: Item Forecasting and Inventory Management 893003 HBSP Schleifer 6 1993 (r)

12. Inventory planning and control

Blanchard Importing and Distribution Co., Inc. 673033 HBSP Marshall/Drinan 12 1984 (r) Digital Equipment Corp.: The Endpoint Model (A) 688059 HBSP Garvin/Simpson 14 1997 (r) Tektronix, Inc.: Global ERP Implementation 699043 HBSP Austin/Nolan/Westerman/Cotteleer 22 1999 Vandelay Industries, Inc. 697037 HBSP Upton/McAfee 16 1997 (r)

14. Enterprise resource planning (ERP) / Supplement to Chapter 14 – Materials requirements planning (MRP) Moore Medical Corp. 601142 HBSP McAfee/Bounds 22 2003 (r) 15. Lean synchronization

Johnson Controls, Automotive Systems Group: The Georgetown, Kentucky Plant 693086 HBSP Mishina 24 1993 (r) Microsoft Office 2000 600097 HBSP MacCormack/Herman 18 2000 (r) Chrysler and BMW: Tritec Engine Joint Venture 600004 HBSP Bowen/Purrington 26 2004 (r)

16. Project planning and control

BAE Automated Systems (A): Denver International Airport Baggage-Handling System 396311 HBSP Applegate/Montealegre/Nelson/Knoop 16 1996 (r)

26

Chapter Title & Case # Source Author Pages Year Turner Construction Co.: Project Management Control Systems 190128 HBSP Simons/Weston 20 1999 (r) GE: We Bring Good Things to Life (A) 899162 HBSP Heskett 24 2000 (r) Wainwright Industries (A): Beyond the Baldrige 396219 HBSP Kanter/Klein 16 1996 (r) Romeo Engine Plant (Abridged) 197100 HBSP Kaplan/Hutton 10 1997 Motorola-Penang 494135 HBSP Gogan/Zuboff/Schuck 18 1994 (r)

17. Quality management

Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A) 694047 HBSP Shapiro/Watkins/Rosegrant 24 1997 (r) Deutsche Allgemeinversicherung 696084 HBSP Upton 12 1997 (r) Supplement to

Chapter 17 – Statistical process control (SPC) Process Control at Polaroid (A) 693047 HBSP Wheelwright/Bowen/Elliott 18 2002 (r)

27

Operations Management (10th Edition - Global) / Jay Heizer Chapter Title & Case # Source Author Pages Year

Taco Bell Corp. 692058 HBSP Schlesinger/Hallowell 32 1994 (r) Chapter 1. Operations and Productivity

Mass Production and the Beginnings of Scientific Management 391255 HBSP McCraw 18 1995 (r) Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991 692056 HBSP Wheelwright/Pisano/West 18 1998 (r) Fresh Connections 600022 HBSP West/Harmeling/Kasper 24 2003 (r) Hitting the Wall: Nike and International Labor Practices 700047 HBSP Spar/Burns 24 2002 (r) Hewlett-Packard: Singapore (A) 694035 HBSP Leonard-Barton/Thill 18 1994 (r) Komatsu Ltd.: Project G's Globalization 398016 HBSP Bartlett 20 1998 (r) McDonald's Corp. 693028 HBSP Upton/Margolis 22 1996 (r) Southwest Airlines--1993 (A) 694023 HBSP Heskett/Hallowell 30 1997 (r) Toys "R" Us Japan 796077 HBSP Spar 20 1999 (r)

Chapter 2. Operations Strategy in a Global Environment

Lenzing AG: Expanding in Indonesia 796099 HBSP Ricciardi/Bures/Spar 24 2008 (r) Microsoft Office 2000 600097 HBSP MacCormack/Herman 18 2000 (r) Chrysler and BMW: Tritec Engine Joint Venture 600004 HBSP Bowen/Purrington 26 2004 (r) BAE Automated Systems (A): Denver International Airport Baggage-Handling System 396311 HBSP Applegate/Montealegre/Nelson/Knoop 16 1996 (r)

Chapter 3. Project Management

Turner Construction Co.: Project Management Control Systems 190128 HBSP Simons/Weston 20 1999 (r) Merchandising at Nine West Retail Stores 698098 HBSP Raman/Welch 18 2001 (r) New Technologies, New Markets: The Launch of Hongkong Telecom's Video-on-Demand HKU011 HBSP Lovelock 20 1998 Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)

Chapter 4. Forecasting

L.L. Bean, Inc.: Item Forecasting and Inventory Management 893003 HBSP Schleifer 6 1993 (r) The Ritz-Carlton Hotel Co. 601163 HBSP Sucher/McManus 30 2005 (r) Product Development at Dell Computer Corp. 699010 HBSP Thomke/Krishnan/Nimgade 22 1999 (r) Innovation at 3M Corp. (A) 699012 HBSP Thomke/Nimgade 24 2002 (r) CIBA Vision: The Daily Disposable Lens Project (A) 696100 HBSP Pisano 20 2002 (r) Apple Powerbook (A): Design Quality and Time to Market 994023 HBSP March 22 1994

Chapter 5. Design of Goods and Services

BMW: The 7-Series Project (A) 692083 HBSP Pisano 20 2002 (r)

28

Chapter Title & Case # Source Author Pages Year GE: We Bring Good Things to Life (A) 899162 HBSP Heskett 24 2000 (r) Wainwright Industries (A): Beyond the Baldrige 396219 HBSP Kanter/Klein 16 1996 (r) Romeo Engine Plant (Abridged) 197100 HBSP Kaplan/Hutton 10 1997 Motorola-Penang 494135 HBSP Gogan/Zuboff/Schuck 18 1994 (r)

Chapter 6. Managing Quality

Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A) 694047 HBSP Shapiro/Watkins/Rosegrant 24 1997 (r) Deutsche Allgemeinversicherung 696084 HBSP Upton 12 1997 (r) Supplement 6.

Statistical Process Control Process Control at Polaroid (A) 693047 HBSP Wheelwright/Bowen/Elliott 18 2002 (r)

Massachusetts General Hospital: CABG Surgery (A) 696015 HBSP Wheelwright/Weber 22 2004 (r) John Crane UK Ltd.: The CAD-CAM Link 691021 HBSP Upton 24 1991 (r)

Chapter 7. Process Strategy

Product Development at Dell Computer Corp. 699010 HBSP Thomke/Krishnan/Nimgade 22 1999 (r) National Cranberry Cooperative (Abridged) 688122 HBSP Shapiro 10 2006 (r) Lenzing AG: Expanding in Indonesia 796099 HBSP Ricciardi/Bures/Spar 24 2008 (r) Chaparral Steel (Abridged) 687045 HBSP Clark 20 1998 (r)

Supplement 7. Capacity and Constraint Management

Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand 603058 HBSP Bowen/Groberg 22 2002 Filene's Basement 594018 HBSP Bell/Starr 24 1998 (r) To Move or Not to Move: Cathay Pacific Airways HKU003 HBSP Farhoomand/Ng/Tsang 22 1998 Wriston Manufacturing Corp. 698049 HBSP Hammond 16 1997

Chapter 8. Location Strategies

Ellis Manufacturing Co. 682103 HBSP Shapiro 20 1995 (r) Toshiba: Ome Works 696059 HBSP Bowen/Hammond/Ryckebusch/Uchikoga 18 2008 (r) Chapter 9. Layout

Strategies Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (B) 686089 HBSP Garvin/March 4 1990 (r) Southwest Airlines (A) HR1A HBSP O'Reilly/Pfeffer 28 2006 (r) Eli Lilly: The Evista Project 699016 HBSP Wheelwright/Verlinden 24 2000 (r) PPG: Developing a Self-Directed Work Force (A) 693020 HBSP Garvin/Klein 18 1992

Chapter 10. Human Resources, Job Design, and Work Measurement Lincoln Electric Co. 376028 HBSP Berg/Fast 30 1983 (r)

Supply Chain Management at World Co. Ltd. 601072 HBSP Raman/McClelland/Fisher 22 2001 (r) Ford Motor Co.: Supply Chain Strategy 699198 HBSP Austin 10 2001 (r) Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)

Chapter 11. Supply-Chain Management

Barilla SpA (A) 694046 HBSP Hammond 22 2008 (r)

29

Chapter Title & Case # Source Author Pages Year A Tale of Two Electronic Components Distributors 697064 HBSP Raman/Rao 20 2007 (r) Pioneer Hi-Bred International, Inc.: Supply Management 898238 HBSP He/Clark 16 2000 (r) L.L. Bean, Inc.: Item Forecasting and Inventory Management 893003 HBSP Schleifer 6 1993 (r)

Chapter 12. Inventory Management

Blanchard Importing and Distribution Co., Inc. 673033 HBSP Marshall/Drinan 12 1984 (r) MacPherson Refrigeration Limited 9A93D021 Ivey Haywood-Farmer/Rankin 8 2002 (r) Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)

Chapter 13. Aggregate Planning

Chaircraft Corp.--1988 689082 HBSP Shapiro/Kuzman 16 2006 (r) Digital Equipment Corp.: The Endpoint Model (A) 688059 HBSP Garvin/Simpson 14 1997 (r) Tektronix, Inc.: Global ERP Implementation 699043 HBSP Austin/Nolan/Westerman/Cotteleer 22 1999 Vandelay Industries, Inc. 697037 HBSP Upton/McAfee 16 1997 (r)

Chapter 14. Material Requirements Planning (MRP) and ERP

Moore Medical Corp. 601142 HBSP McAfee/Bounds 22 2003 (r) The Patient Care Delivery Model at the Massachusetts General Hospital 699154 HBSP Edmondson/Bohmer/Heaphy 24 2000 (r)

Chapter 15. Short-Term Scheduling

Southern Pulp and Paper 696103 HBSP Upton/Bolen 10 1996 Chapter 16. Just-in-Time and Lean Operations

Johnson Controls, Automotive Systems Group: The Georgetown, Kentucky Plant 693086 HBSP Mishina 24 1993 (r) The Dana-Farber Cancer Institute 699025 HBSP Bohmer/Winslow 18 1999 (r) Workplace Safety at Alcoa (A) 692042 HBSP Clark/Margolis 22 2000 (r)

Chapter 17. Maintenance and Reliability A Brush with AIDS (A) 394058 HBSP Badaracco/Useem 8 1994 (r)

30

Operations Management (9th Edition - Global) / Lee J. Krajewski Chapter Title & Case # Source Author Pages Year

Microsoft Office 2000 600097 HBSP MacCormack/Herman 18 2000 (r) Chrysler and BMW: Tritec Engine Joint Venture 600004 HBSP Bowen/Purrington 26 2004 (r) BAE Automated Systems (A): Denver International Airport Baggage-Handling System 396311 HBSP Applegate/Montealegre/Nelson/Knoop 16 1996 (r)

2 Project Management

Turner Construction Co.: Project Management Control Systems 190128 HBSP Simons/Weston 20 1999 (r) Massachusetts General Hospital: CABG Surgery (A) 696015 HBSP Wheelwright/Weber 22 2004 (r) John Crane UK Ltd.: The CAD-CAM Link 691021 HBSP Upton 24 1991 (r)

3 Process Strategy

Product Development at Dell Computer Corp. 699010 HBSP Thomke/Krishnan/Nimgade 22 1999 (r) GE: We Bring Good Things to Life (A) 899162 HBSP Heskett 24 2000 (r) Wainwright Industries (A): Beyond the Baldrige 396219 HBSP Kanter/Klein 16 1996 (r) Romeo Engine Plant (Abridged) 197100 HBSP Kaplan/Hutton 10 1997 Motorola-Penang 494135 HBSP Gogan/Zuboff/Schuck 18 1994 (r)

5 Quality And Performance

Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A) 694047 HBSP Shapiro/Watkins/Rosegrant 24 1997 (r) National Cranberry Cooperative (Abridged) 688122 HBSP Shapiro 10 2006 (r) Lenzing AG: Expanding in Indonesia 796099 HBSP Ricciardi/Bures/Spar 24 2008 (r) Chaparral Steel (Abridged) 687045 HBSP Clark 20 1998 (r)

6 Capacity Planning

Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand 603058 HBSP Bowen/Groberg 22 2002

8 Lean Systems Johnson Controls, Automotive Systems Group: The Georgetown, Kentucky Plant 693086 HBSP Mishina 24 1993 (r) Supply Chain Management at World Co. Ltd. 601072 HBSP Raman/McClelland/Fisher 22 2001 (r) Ford Motor Co.: Supply Chain Strategy 699198 HBSP Austin 10 2001 (r) Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r) Barilla SpA (A) 694046 HBSP Hammond 22 2008 (r)

9 Supply Chain Design / 10 Supply Chain Integration

A Tale of Two Electronic Components Distributors 697064 HBSP Raman/Rao 20 2007 (r)

11 Location Filene's Basement 594018 HBSP Bell/Starr 24 1998 (r)

31

Chapter Title & Case # Source Author Pages Year To Move or Not to Move: Cathay Pacific Airways HKU003 HBSP Farhoomand/Ng/Tsang 22 1998 Wriston Manufacturing Corp. 698049 HBSP Hammond 16 1997 Ellis Manufacturing Co. 682103 HBSP Shapiro 20 1995 (r) Pioneer Hi-Bred International, Inc.: Supply Management 898238 HBSP He/Clark 16 2000 (r) L.L. Bean, Inc.: Item Forecasting and Inventory Management 893003 HBSP Schleifer 6 1993 (r)

12 Inventory Management

Blanchard Importing and Distribution Co., Inc. 673033 HBSP Marshall/Drinan 12 1984 (r) Merchandising at Nine West Retail Stores 698098 HBSP Raman/Welch 18 2001 (r) New Technologies, New Markets: The Launch of Hongkong Telecom's Video-on-Demand HKU011 HBSP Lovelock 20 1998 Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)

13 Forecasting

L.L. Bean, Inc.: Item Forecasting and Inventory Management 893003 HBSP Schleifer 6 1993 (r) MacPherson Refrigeration Limited 9A93D021 Ivey Haywood-Farmer/Rankin 8 2002 (r) Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r) Chaircraft Corp.--1988 689082 HBSP Shapiro/Kuzman 16 2006 (r) Digital Equipment Corp.: The Endpoint Model (A) 688059 HBSP Garvin/Simpson 14 1997 (r) Tektronix, Inc.: Global ERP Implementation 699043 HBSP Austin/Nolan/Westerman/Cotteleer 22 1999 Vandelay Industries, Inc. 697037 HBSP Upton/McAfee 16 1997 (r) Moore Medical Corp. 601142 HBSP McAfee/Bounds 22 2003 (r) The Patient Care Delivery Model at the Massachusetts General Hospital 699154 HBSP Edmondson/Bohmer/Heaphy 24 2000 (r)

14 Operations Planning And Scheduling

Southern Pulp and Paper 696103 HBSP Upton/Bolen 10 1996 Southwest Airlines (A) HR1A HBSP O'Reilly/Pfeffer 28 2006 (r) Eli Lilly: The Evista Project 699016 HBSP Wheelwright/Verlinden 24 2000 (r)

15 Resource Planning

PPG: Developing a Self-Directed Work Force (A) 693020 HBSP Garvin/Klein 18 1992

32

Course: Marketing Management

33

Marketing Management (First European Edition) / Philip Kotler, Kevin Keller Chapter Title & Case # Source Author Pages Year

Virtual Vineyards 396264 HBSP Rayport/Silk/Gerace/Klein 28 2004 (r) Colgate-Palmolive Co.: The Precision Toothbrush 593064

HBSP Quelch/Laidler 24 2006 (r) Chapter 3. Developing Marketing Strategies & Plans XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r)

Freeport Studio 501021 HBSP Lal/Weber 28 2007 (r) Omnitel Pronto Italia 501002 HBSP Lal/Knoop/Raju 24 2005 (r) Bayerische Motoren Werke AG (BMW) 593082

HBSP Dolan 22 1993 (r)

Chapter 5. The Changing Marketing Environment and Information Management Ice-Fili 703516 HBSP Rukstad/Mattu/Petinova 30 2005 (r)

The Coop: Market Research 599113

HBSP Bolton/Moon 14 1999 (r)

Chapter 6 Managing Market Research and Forecasting XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r) Chapter 7. Analyzing Consumer Markets

CIBA-GEIGY Agricultural Division 582026

HBSP Shapiro/Pigneri/Schoeman 14 1987 (r)

Chapter 8. Analyzing Business Markets

Augat Electronics Inc. 9A99A009 Ivey Ryans 14 2000 (r)

Chapter 9. Dealing with Competition

The Brita Products Co. 500024 HBSP Deighton 18 2002 (r)

Chapter 10 Segmenting, Analysing and Creating Target Market Differentiating and Positioning Strategies

L'Oreal of Paris: Bringing "Class to Mass" with Plenitude 598056

HBSP Dolan 38 1997

Chapter 11. Creating Customer Value, Satisfaction & Loyalty


Land Rover North America, Inc. 596036

HBSP Fournier 32 1996 (r)

Dewar's (A): Brand Repositioning in the 1990s 596076

HBSP Silk/Klein 30 1997 (r)

Chapter 12 Creating and Managing Brand Equity / Chapter 13 Devising a Contemporary Branding Strategy

Sealed Air Corp. 582103 HBSP Dolan 18 1985 (r)

34

Chapter Title & Case # Source Author Pages Year XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r) Biopure Corp. 598150 HBSP Gourville 18 1999 (r) Northern Telecom (A): Greenwich Investment Proposal (Condensed) 594051


Chapter 15 Introducing New Market Offerings

Northern Telecom (B): The Norstar Launch 593104


Computron, Inc. (2006) 597063 HBSP Quelch 6 2007 (r) Value Pricing at Procter & Gamble (A) M284A

HBSP Lal/Kristofferson 28 1996 Chapter 16 Developing and Managing Pricing Strategies FreeMarkets OnLine 598109 HBSP Rangan 20 1999 (r) Chapter 17 Designing and Managing Supply Networks

RCI Master Distributor: Evolution of Supplier Relationships 595001

HBSP Rangan 18 1995 (r)

Chapter 18 Managing Service Process and the Customer Interface

Calyx & Corolla 592035 HBSP Salmon/Wylie 32 1995 (r)

Chapter 19. Designing & Managing Marketing Communications

Suave (C) 585019 HBSP Albion 22 1994 (r)

Milford Industries (A) 584012 HBSP Shapiro/Dolan 12 2007 (r) Milford Industries (B) 584013 HBSP Shapiro/Dolan 6 1985 (r) Rougemont Fruit Nectar: Distributing in China 9A99A016

Ivey Beamish/Gleave 18 1999

Citibank: Launching the Credit Card in Asia Pacific (A) 595026


Chapter 20 Managing Global and Personal Communications

Ice-Fili 703516 HBSP Rukstad/Mattu/Petinova 30 2005 (r)

35

Marketing Management (13th Edition) / Philip Kotler Chapter Title & Case # Source Author Pages Year Chapter 1. Defining Marketing for the 21st Century

National Chemical Corp.: Tiger-Tread 583151

HBSP Cardozo 4 1983

Virtual Vineyards 396264 HBSP Rayport/Silk/Gerace/Klein 28 2004 (r) Colgate-Palmolive Co.: The Precision Toothbrush 593064

HBSP Quelch/Laidler 24 2006 (r) Chapter 2. Developing Marketing Strategies & Plans XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r)

Freeport Studio 501021 HBSP Lal/Weber 28 2007 (r) Omnitel Pronto Italia 501002 HBSP Lal/Knoop/Raju 24 2005 (r) Bayerische Motoren Werke AG (BMW) 593082


Chapter 3. Gathering Information & Scanning the Environment

Ice-Fili 703516 HBSP Rukstad/Mattu/Petinova 30 2005 (r) The Coop: Market Research 599113

HBSP Bolton/Moon 14 1999 (r)

Chapter 4. Conducting Marketing Research & Forecasting Demand

XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r)

Chapter 5. Creating Customer Value, Satisfaction, & Loyalty


Chapter 6. Analyzing Consumer Markets

CIBA-GEIGY Agricultural Division 582026

HBSP Shapiro/Pigneri/Schoeman 14 1987 (r)

Chapter 7. Analyzing Business Markets

Augat Electronics Inc. 9A99A009 Ivey Ryans 14 2000 (r)

Chapter 8. Identifying Market Segments & Targets


HBSP Dolan 38 1997

Land Rover North America, Inc. 596036

HBSP Fournier 32 1996 (r)

Chapter 9. Creating Brand Equity



The Brita Products Co. 500024 HBSP Deighton 18 2002 (r) Chapter 11. Dealing with Competition Sealed Air Corp. 582103 HBSP Dolan 18 1985 (r)

36

Chapter Title & Case # Source Author Pages Year Chapter 12. Setting Product Strategy

Colgate-Palmolive Co.: The Precision Toothbrush 593064

HBSP Quelch/Laidler 24 2006 (r)

Calyx & Corolla 592035 HBSP Salmon/Wylie 32 1995 (r) Chapter 13. Designing & Managing Services

ServiceMaster Industries, Inc. 388064


Computron, Inc. (2006) 597063 HBSP Quelch 6 2007 (r) Value Pricing at Procter & Gamble (A) M284A

HBSP Lal/Kristofferson 28 1996 Chapter 14. Developing Pricing Strategies & Programs FreeMarkets OnLine 598109 HBSP Rangan 20 1999 (r) Chapter 15. Designing & Managing Value Networks & Channels

RCI Master Distributor: Evolution of Supplier Relationships 595001


Chapter 16. Managing Retailing, Wholesaling & Logistics

MathSoft, Inc. (A) 593094 HBSP Rangan/Swartz 24 1994 (r)

Chapter 17. Designing & Managing Integrated Marketing Communications

Suave (C) 585019 HBSP Albion 22 1994 (r)

Chapter 18. Managing Mass Communications: Advertising, Sales Promotion, Events & Public Relations

Reagan-Bush '84 UVA-M-0340 Darden Norton 12 1990 (r)

Milford Industries (A) 584012 HBSP Shapiro/Dolan 12 2007 (r) Chapter 19. Managing Personal Communications: Direct Marketing & the Sales Force

Milford Industries (B) 584013 HBSP Shapiro/Dolan 6 1985 (r)

XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r) Biopure Corp. 598150 HBSP Gourville 18 1999 (r) Northern Telecom (A): Greenwich Investment Proposal (Condensed) 594051


Chapter 20. Introducing New Market Offerings

Northern Telecom (B): The Norstar Launch 593104


37

Chapter Title & Case # Source Author Pages Year Rougemont Fruit Nectar: Distributing in China 9A99A016

Ivey Beamish/Gleave 18 1999

Citibank: Launching the Credit Card in Asia Pacific (A) 595026


Chapter 21. Tapping into Global Markets

Ice-Fili 703516 HBSP Rukstad/Mattu/Petinova 30 2005 (r) Parker Brothers (A) 580085 HBSP Cady 12 1985 (r) Chapter 22.

Managing a Holistic Marketing Organization

ServiceMaster Industries, Inc. 388064


38

Marketing Management: A Relationship Approach (2nd Edition) / Svend Hollensen Chapter Title & Case # Source Author Pages Year

Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry 795043

HBSP Koehn/Voorheis 20 1996 (r)

Heineken N.V.: Global Branding and Advertising 596015

HBSP Quelch 14 1998 (r)

Clust.com: Dream More and Pay Less 501047 HBSP Wathieu 16 2000 TiVo 501038 HBSP Wathieu/Zoglio 16 2005 (r) Microsoft CarPoint 898280 HBSP Rayport/Bajaj/Haithcox/Kadyan 32 2000 (r) Optical Distortion, Inc. (A) 575072 HBSP Clarke/Wise 12 1999 (r) VerticalNet (www.verticalnet.com) 500041 HBSP Narayandas 26 2000 (r) Arrow Electronics, Inc. 598022 HBSP Narayandas 20 2007 (r) Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed) 592037


4 Customer behaviour

Du Pont Kevlar Aramid Industrial Fiber (Abridged) 698079


Matching Dell 799158 HBSP Rivkin/Porter 32 1999 Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century 702442

HBSP Yoffie/Wang 24 2004 (r)

eBay, Inc. 700007 HBSP Bradley/Porter 32 2001 (r) Robert Mondavi: Competitive Strategy 799125 HBSP Porter/Bond 24 2000 (r) Skil Corp. 389005 HBSP Porter/Ong 20 1988 Eastman Kodak Co.: Funtime Film 594111 HBSP Dolan 6 1995 (r) The Daimler Chrysler Commercial Vehicles Division IB27

HBSP Hannan/Podolny/Roberts 26 2007 (r)

5 Competitor analysis and intelligence

Wal-Mart Stores, Inc. (A) A07-99-0014 Thunderbird Barrett/Kenneth/Seward/Slape 22 1999 Virtual Vineyards 396264 HBSP Rayport/Silk/Gerace/Klein 28 2004 (r) Colgate-Palmolive Co.: The Precision Toothbrush 593064

HBSP Quelch/Laidler 24 2006 (r) 7 SWOT analysis, strategic marketing planning and portfolio analysis

XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r)


HBSP Dolan 38 1997

American Airlines' Value Pricing (A) 594001 HBSP Silk/Michael 24 1994 (r) The Brita Products Co. 500024 HBSP Deighton 18 2002 (r)

8 Segmentation, targeting, positioning and competitive strategies Sealed Air Corp. 582103 HBSP Dolan 18 1985 (r)

39

Chapter Title & Case # Source Author Pages Year Mary Kay Cosmetics: Asian Market Entry (A) 594023

HBSP Quelch/Laidler 36 2009 (r)



Oscar Mayer: Strategic Marketing Planning 597051

HBSP Quelch/Kotchen/Drane 14 1998 (r)

Barco Projection Systems (A): Worldwide Niche Marketing 591133

HBSP Moriarty/McQuade 20 2002 (r)

Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) 595035


Wingcast: Creating and Capturing Value in Telematics

Prentice Hall M-PRSB-PHAL-L (978-M-PRSB-PHAL-L) E-commerce and Technology Cases, 1/e

Sawhney 26 2002

11 Product and service decisions

Asera: Strategic Positioning for Success Prentice Hall M-PRSB-PHAL-L (978-M-PRSB-PHAL-L)

E-commerce and Technology Cases, 1/e

Sawhney 28 2002

Imedia Corp.: The Pricing Decision 598005 HBSP Kosnik/Kempel 30 1997 (r) Cumberland Metal Industries: Engineered Products Division--1980 580104

HBSP Shapiro/Sherman 16 1985 (r)

InPart 898213 HBSP Lassiter/Roberts/Biotti 24 2000 (r) Priceline.com: Name Your Own Price 500070 HBSP Dolan 12 2000 (r) Vistakon: 1 Day Acuvue Disposable Contact Lenses 596087

HBSP Silk/Isaacson/Bell 26 1999 (r)

Omnitel Pronto Italia 501002 HBSP Lal/Knoop/Raju 24 2005 (r) Becton Dickinson & Co.: VACUTAINER Systems Division (Condensed) 592037


Computron, Inc. (2006) 597063 HBSP Quelch 6 2007 (r) Value Pricing at Procter & Gamble (A) M284A HBSP Lal/Kristofferson 28 1996

12 Pricing decisions

FreeMarkets OnLine 598109 HBSP Rangan 20 1999 (r)

40

Chapter Title & Case # Source Author Pages Year Southwest Airlines (A) 575060 HBSP Lovelock 26 1985 (r) Merrill Lynch: Integrated Choice (Abridged) 301081

HBSP McFarlan/Weber 18 2001 (r)

Ingersoll-Rand (A): Managing Multiple Channels--1985 589121

HBSP Rangan/Corey 16 1992 (r)

CVS: The Web Strategy 500008 HBSP Deighton/Shah 16 2001 (r) Kana Communications 501003 HBSP Sarvary 16 2001 (r) Wal-Mart Stores, Inc. 794024 HBSP Bradley/Ghemawat/Foley 22 2002 (r) MathSoft, Inc. (A) 593094 HBSP Rangan/Swartz 24 1994 (r) Goodyear: The Aquatred Launch (Condensed) 500039

HBSP Chun 14 1999 (r)

Z Corp. 801210 HBSP Lassiter/Lieb 20 2005 (r) Hewlett-Packard--Computer Systems Organization: Selling to Enterprise Customers 500064

HBSP Narayandas/Dudley 20 2005 (r)

Pilgrim Drug Co. 499062 HBSP Burton/Bradach 16 2000 (r) Dendrite International (A) (Condensed) 597072 HBSP Deighton 16 1998 (r) Interep National Radio Sales, Inc. 999011 HBSP Shapiro/Doyle/Myers 28 1999 (r) Centra Software 502009 HBSP Deighton/Pouliquen 18 2002 (r)

13 Distribution decisions

Rockwell Automation: The Channel Challenge in the MRO Market

Prentice Hall M-PRSB-PHAL-L (978-M-PRSB-PHAL-L)

E-commerce and Technology Cases, 1/e

Sawhney 20 2002

Cofidis 501055 HBSP Wathieu 20 2001 (r) Cunard Line Ltd.: Managing Integrated Marketing Communications 594046

HBSP Greyser/Young 26 1994 (r)

Bronner Slosberg Humphrey 598136 HBSP Bell/Leavitt 22 1999 (r) yesmail.com 500092 HBSP Wathieu 16 2000 (r) Hunter Business Group: TeamTBA 500030 HBSP Narayandas/Caputo 16 2002 (r) Heineken N.V.: Global Branding and Advertising 596015

HBSP Quelch 14 1998 (r)

Autobytel.com 500015 HBSP Moon 22 2005 (r) Intel's Pentium: When the Chips are Down (A) 595058

HBSP Greyser/Klein 4 1994

14 Communication decisions

Calyx & Corolla 592035 HBSP Salmon/Wylie 32 1995 (r)

41

Chapter Title & Case # Source Author Pages Year Virtual Vineyards 396264 HBSP Rayport/Silk/Gerace/Klein 28 2004 (r) Colgate-Palmolive Co.: The Precision Toothbrush 593064

HBSP Quelch/Laidler 24 2006 (r) 15 Organising and implementing the marketing plan

XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r) Zenith: Marketing Research for High Definition Television (HDTV) 591025

HBSP Sultan 22 1991 (r)

Marketing the National Hockey League 596059 HBSP Rangan/Bell 32 1995 (r) Compaq Computer: Intel Inside? 599061 HBSP Bell/Leamon 8 2000 (r) Omnitel Pronto Italia 501002 HBSP Lal/Knoop/Raju 24 2005 (r) The Coop: Market Research 599113 HBSP Bolton/Moon 14 1999 (r) Yla Eason (A) 996054 HBSP Meyer/Allen/Wattenberg 8 1996

Appendix: Market research and decision support system

Juice Guys (A) 800122 HBSP Lassiter/Fox/Rushmore 28 2006 (r)

42

Course: International Business

43

International Management: Managing Across Borders and Cultures (7th Edition) / Helen Deresky Chapter Title & Case # Source Author Pages Year

International Sourcing in Athletic Footwear: Nike and Reebok 394189 HBSP Rosenzweig 18 1994 (r) Reebok International Ltd. 589027 HBSP Quelch/Hiller 26 1989 (r) Planet Reebok (A) 594074 HBSP Quelch/Harper 34 1997 (r) A Case of AIDS 91611 HBSP Tedlow/Marram 8 1991 Merck Global Health Initiatives (A) 301088 HBSP Austin/Barrett/Weber 16 2001 Merck Global Health Initiatives (B): Botswana 301089 HBSP Austin/Barrett/Weber 20 2001 A Brush with AIDS (A) 394058 HBSP Badaracco/Useem 8 1994 (r) The Pharmaceutical Industry and the AIDS Crisis in Developing Countries 702010 HBSP Kennedy 14 2001 Life, Death, and Property Rights: The Pharmaceutical Industry Faces AIDS in Africa 702049 HBSP Spar/Bartlett 24 2005 (r) Phase Two: The Pharmaceutical Industry Responds to AIDS 703005 HBSP Spar/Bartlett 10 2002 (r) Nike in China 386065 HBSP Austin/Aguilar 22 1988 (r) Hitting the Wall: Nike and International Labor Practices 700047 HBSP Spar/Burns 24 2002 (r)

Reebok International, Ltd.: Customer Revolt

Prentice Hall 0-13-065121-4 (978-0-13-065121-1), Cases in Strategic Management and Business Policy, 8/e Wheelen/Adlsamad/Sitnike/Michaels 34 2002

AIDS in South Africa: Patents vs. People A10-00-0008 Thunderbird Tancer/Talley 18 2000

Part I. Global Manager's Environment

AIDSCAP Nepal: A Case Study NAC304 NACRA Sriram/Manu 18 2000 Wireless Telecom Negotiation 299029 HBSP Light 18 1999 (r) Sources of Joint Gains in Negotiation 396241 HBSP Wu 8 1999 (r) Negotiation Analysis: An Introduction 801156 HBSP Wheeler 14 2002 (r)

Part II. The Cultural Context of Global Management Dynamic Negotiation: Seven Propositions About

Complex Negotiations 801267 HBSP Watkins 18 2002 (r)

44

Chapter Title & Case # Source Author Pages Year Dell's Dilemma in Brazil: Negotiating at the State Level A03-03-0021 Thunderbird Nelson 14 2003 General Motors and Avto VAZ of Russia A07-01-0013 Thunderbird Moffett/Inkpen 18 2001 American Telephone & Telegraph (AT&T): The AT&T/McCaw Merger Negotiation UVA-F-1142 Darden Bruner/Innes/Passer 38 1998 (r) Pepsi-Cola U.S. Beverages (A) 390034 HBSP Pearson/Boneysteele/Nurme 22 1992 (r) Pepsi-Cola United Kingdom (A) 584052 HBSP Shapiro/Hoff 20 1985 (r) Pepsi-Cola United Kingdom (B) 584053 HBSP Shapiro/Hoff 2 1983 Pepsi-Cola United Kingdom (C) 584054 HBSP Shapiro/Hoff 2 1983 Pepsi vs. Coke in Venezuela BAB023 HBSP Wylie/Hagan/Hogan 22 2000 Starbucks: Delivering Customer Service 504016 HBSP Moon/Quelch 20 2006 (r) The DaimlerChrysler Merger (A): Gaining Global Competitiveness IMD130 HBSP Steger/Radler 20 2003 (r) The DaimlerChrysler Merger (B): Shaping a Transatlantic Company IMD131 HBSP Steger/Radler 14 2003 (r) Battle for Value: Federal Express Corporation vs. United Parcel Service of America, Inc. UVA-F-1115 Darden Bruner/Bulkley 34 1997 (r) Battle for Value: Federal Express Corporation vs. United Parcel Service of America, Inc. (Abridged) UVA-F-1124 Darden Bulkley/Bruner 24 2001 (r)

Starbucks

Prentice Hall 0-201-61176-7 (978-0-201-61176-2), Management Information Systems, 1/e Anderson 10 2000

Starbucks Corporation: Managing a High Growth Brand

Prentice Hall 0-13-141133-0 (978-0-13-141133-3), Best Practice Cases in Branding, 1/e Keller 16 2003


Part III. Formulating and Implementing Strategy for International and Global Operations

Global E-Commerce at United Parcel Services (UPS) 2001 A07-02-0010 Thunderbird Grosse 18 2002

45

Chapter Title & Case # Source Author Pages Year Colgate-Palmolive: Managing International Careers 394184 HBSP Rosenzweig 22 1994 Becton Dickinson (B): Global Management 491152 HBSP Beer/Williamson 10 1993 (r) Becton Dickinson (B1): Global Management, Update 491153 HBSP Beer/Williamson 6 1993 (r) International Management Group (IMG) 702409 HBSP Anand/Attea 24 2002 (r) An International Project Manager's Day (A) 9A86C069 Ivey Lane/Wright 6 2000 (r) An International Project Manager's Day (B) 9A86C070 Ivey Lane/Wright 18 2000 (r) An International Project Manager's Day (C) 9A86C071 Ivey Lane/Wright 6 2000 (r) An International Project Manager's Day (D) 9B00C014 Ivey Lane/Wright 22 2000

Part IV. Global Human Resources Management

West Indies Yacht Club Resort: When Cultures Collide NAC423 NACRA Shay 20 2001

46

Course-level cases

Management Accounting Cost Accounting

International Marketing International Business

Operations Management

47

Management Accounting Title & Case # Source Author Pages Year Airtex Aviation 800269 HBSP Hall/Madigan 16 2001 (r) AT&T Paradyne 195165 HBSP Kaplan 22 1998 (r) Carver Consulting Co. 199006 HBSP Bruns 8 1999 (r) Chemical Bank: Implementing the Balanced Scorecard 195210 HBSP Kaplan/Klein 20 1999 (r) Crystal Meadows of Tahoe, Inc. 192150 HBSP Bruns 6 1993 (r) Daniel Dobbins Distillery, Inc. 189065 HBSP Bruns 8 1993 (r) Kanthal (A) 190002 HBSP Kaplan 14 2001 (r) Kanthal (B) 190003 HBSP Kaplan 4 1993 (r) Maxwell Appliance Controls 192058 HBSP Kaplan 26 1998 (r) Metabo GmbH & Co. KG 189146 HBSP Kaplan/Bottenbruch 14 1999 (r) Montefiore Medical Center 101067 HBSP Kaplan/Inamdar 16 2001 (r) Pillsbury: Customer Driven Reengineering 195144 HBSP Kaplan 28 1995 (r) Texas Eastman Co. 190039 HBSP Kaplan 22 1993 (r) The Classic Pen Co.: Developing an ABC Model 198117 HBSP Kaplan 4 1998 (r) Co-operative Bank 195196 HBSP Kaplan/Datar 18 1997 (r) Introduction to Activity-Based Costing 197076 HBSP Kaplan 14 2001 (r) Toy World, Inc. 295073 HBSP Kester 6 1996 (r) Piele S.A. 9B01B029 Ivey Kudar/Novac/Bugaian 12 2002 Behavior of Costs 9A83K042 Ivey Campbell/Mimick 40 2006 (r) Belle Air Charter 9A93K010 Ivey Griffith/Grasby 8 2005 (r) Chester's Place 9A96K002 Ivey Panabaker/Grasby 8 2002 (r) Easy Business Company Limited: Cost Analysis on a Small Business Start-Up in China (A) 9A99B033

Ivey Lanfranconi/Yuan 8 2000

Easy Business Company Limited: Cost Analysis on a Small Business Start-Up in China (B) 9A99B034


Grow Green Program 9B01B022 Ivey Harty/Grasby 8 2006 (r) Hong Kong Convention and Exhibition Centre: Project Seat-Riser (A) 9B00B021


Hong Kong Convention and Exhibition Centre: Project Seat-Riser (B) 9B01B007


Introduction to Managerial Accounting 9A94K002 Ivey Griffith/Grasby 20 2005 (r) London Life: Group Retirement Services and the Balanced Scorecard (A) 9A98B007

Ivey Lanfranconi/ Theobalds 16 2002 (r)

Protect-A-Plate Venture 9A80B008 Ivey Mimick/Archibald 4 2003 (r) Seagram Greater China Office Relocation in Hong Kong 9A99B018 Ivey Lanfranconi/Crum 8 1999 Seagram in Taiwan: Scotch and Cognac Pricing 9A98B015 Ivey Lanfranconi/Gleave 10 1998

48

Title & Case # Source Author Pages Year St. Catharines General Hospital 9A98B006 Ivey Bryant/Theobalds 22 2002 (r) Maverick Lodging UVA-C-2160 Darden Whitney/Brownlee/Lynch 18 2002

49

Cost Accounting Title & Case # Source Author Pages Year Carver Consulting Co. 199006 HBSP Bruns 8 1999 (r) Daniel Dobbins Distillery, Inc. 189065 HBSP Bruns 8 1993 (r) Hollydazzle.com 100066 HBSP Sarkar 6 2000 Prestige Telephone Co. 197097 HBSP Bruns 4 2003 (r) Mueller-Lehmkuhl GmbH 187048 HBSP Cooper/Bottenbruch 14 1990 (r) Colorscope, Inc. 197040 HBSP Narayanan/Cha 16 1998 (r) Owens & Minor, Inc. (A) 100055 HBSP Narayanan/Brem 18 2002 (r) Insteel Wire Products: ABM at Andrews 198087 HBSP Narayanan/Sarkar 10 1998 (r) Activity-Based Management at Stream International 196134 HBSP Kaplan/ Klein 26 1996 (r) Co-operative Bank 195196 HBSP Kaplan/Datar 18 1997 (r) Wilkerson Co. 101092 HBSP Kaplan 4 2003 (r) Kanthal (A) 190002 HBSP Kaplan 14 2001 (r) Cafes Monte Bianco: Building a Profit Plan 198088 HBSP Simons/Davila 8 2000 (r) Walker and Company: Profit Plan Decisions 197084 HBSP Simons/Walker 12 2000 (r) Software Associates 101038 HBSP Kaplan 6 2004 (r) Peoria Engine Plant (A) (Abridged) 197099 HBSP Kaplan/Hutton 14 1997 Metabo GmbH & Co. KG 189146 HBSP Kaplan/Bottenbruch 14 1999 (r) Micro Devices Division 191073 HBSP Cooper/Ittner 14 1990 Polysar Ltd. 187098 HBSP Simons 14 2000 (r) Analog Devices, Inc.: The Half-Life System 190061 HBSP Kaplan 26 1993 (r)

50

International Marketing Title & Case # Source Author Pages Year The Globalization of Markets 83308 HBSP Levitt 12 1983 NSK Software Technologies Ltd. 298071 HBSP Gompers/Anapolsky 24 1998 (r) BRL Hardy: Globalizing an Australian Wine Company 300018 HBSP Bartlett 20 2003 (r) Merloni Elettrodomestici SpA: Building for Profit 300118 HBSP Bower/McKern/Naman 20 2000 Timex Corp. 373080 HBSP Knickerbocker 8 1983 (r) Procter & Gamble Europe: Vizir Launch 384139 HBSP Bartlett 18 1989 (r) Procter & Gamble Japan (A) 391003 HBSP Yoshino/Stoneham 22 1992 (r) Walt Disney's Dennis Hightower: Taking Charge 395055 HBSP Nanda 8 1996 (r) Dennis Hightower: Walt Disney's Transnational Manager 395056

HBSP Nanda 8 1996 (r)

The Benetton Group 396177 HBSP Heskett 24 1995 NutraSweet in China (A) 397029 HBSP Yoshino/Knoop 16 2003 (r) Weight Watchers Mexico 500010 HBSP Arnold/Hart/Harmeling 24 2000 (r) MasterCard International: World Championship Soccer Sponsorship 500036

HBSP Arnold/Lane 22 2000 (r)

Hewlett-Packard's Home Products Division in Europe--1996-2000 501053

HBSP Arnold/Knoop 18 2000

Dell--New Horizons 502022 HBSP Rangan/Bell 24 2002 (r) Nestle S.A.: International Marketing (A) 585013 HBSP Quelch/Hoff 30 1993 (r) British Airways 585014 HBSP Quelch 28 1997 (r) Microsoft Corp.: The Introduction of Microsoft Works 588028 HBSP Kosnik 20 1999 (r) Reebok International Ltd. 589027 HBSP Quelch/Hiller 26 1989 (r) Mary Kay Cosmetics: Asian Market Entry (A) 594023 HBSP Quelch/Laidler 36 2009 (r) Bausch & Lomb: Regional Organization 594056 HBSP Quelch/Laidler 20 2003 (r) Procter & Gamble: Always Russia 599050 HBSP Arnold 14 1998 Sterling Marking Products Inc. 9A89G005 Ivey Beamish/Calof 20 2002 (r) Norpak Corporation: The Search for a Perfect Partner 9A94G002

Ivey Barclay 16 2003 (r)

Neilson International in Mexico (A) 9A95G003 Ivey Beamish/Johnston/Duncan/Wortel 16 2002 (r) Sunshine Juice Company 9A95K005 Ivey Veber/Grasby 8 2001 (r) 3M Chile - Health Care Products (A) 9A99A004 Ivey Deutscher/Campbell 18 2002 (r) 3M Chile - Health Care Products (B) 9A99A005 Ivey Deutscher/Campbell 6 2002 (r) Ben & Jerry's - Japan 9A99A037 Ivey Hagen 22 2001 (r) Ghana: The Soul of West Africa (A) NAC158 NACRA Manu/Sriram 12 1999 IntelliTech International, Inc. NAC306 NACRA Friar/Kinnunen 20 2000 Hewlett-Packard Company in Vietnam NAC310 NACRA Lau 22 2000

51

Title & Case # Source Author Pages Year Glaxo Italia, S.p.A.: The Zinnat Marketing Decision UVA-F-1014


I.M.A.G.E. International UVA-M-0417 Darden Spekman/Newton/Ranson 6 2004 (r)

52

International Business Title & Case # Source Author Pages Year Case: The Smokey Mountains' Best 0-536-53178-1

(9780536531780) Intro to Business Cases

2 2008

Case: Yamo-Haguchi 0-536-53178-1 (9780536531780) 0-536-53178-1 (9780536531780) Intro to Business Cases

2 2008

Rudi Gassner and the Executive Committee of BMG International (A) 494055 HBSP Hill/Weber 22 1995 (r) National Culture and Management 394177 HBSP Rosenzweig 14 1994 Acer, Inc.: Taiwan's Rampaging Dragon 399010 HBSP Bartlett/St. George 20 2001 (r) Sealed Air Corp.: Globalization and Corporate Culture (A) 398096 HBSP Paine/Wruck 18 2001 (r) International Sourcing in Athletic Footwear: Nike and Reebok 394189 HBSP Rosenzweig 18 1994 (r) BRL Hardy: Globalizing an Australian Wine Company 300018 HBSP Bartlett 20 2003 (r) Procter & Gamble Europe: Vizir Launch 384139 HBSP Bartlett 18 1989 (r) Colgate-Palmolive: Managing International Careers 394184 HBSP Rosenzweig 22 1994 Ingvar Kamprad and IKEA 390132 HBSP Bartlett/Nanda 20 1996 (r) Kentucky Fried Chicken (Japan) Ltd. 387043 HBSP Bartlett/Rangan 20 1992 (r) Caterpillar Tractor Co. 385276 HBSP Bartlett/Rangan 22 1988 (r) Lincoln Electric: Venturing Abroad 398095 HBSP Bartlett/O'Connell 22 1998 (r) Managing Xerox's Multinational Development Center 490029 HBSP Eisenstat 20 1993 (r) ABB's Relays Business: Building and Managing a Global Matrix 394016 HBSP Bartlett 24 1999 (r) Intel's Site Selection Decision in Latin America A03-99-0016 Thunderbird Nelson 16 1999 Investing in the Indian Pharmaceutical Industry A03-99-0015 Thunderbird Tancer/Josyula 16 1999 AIDS in South Africa: Patents vs. People A10-00-0008 Thunderbird Tancer/Talley 18 2000 Bruno & Company A10-00-0021 Thunderbird Mathis/Narayana/Keat 4 2000 Fishery Products International 9A93M003 Ivey Blake/Hogan 22 2000 (r)

53

Operations Management Title & Case # Source Author Pages Year AT&T Consumer Products 392108 HBSP Badaracco/White 28 1994 (r) Encyclopaedia Britannica (A) 396051 HBSP Rayport/Gerace 16 1997 (r) Cirque du Soleil 403006 HBSP DeLong/Vijayaraghavan 12 2002 (r) Burger King Corp. 681045 HBSP Sasser/Rikert 16 1998 (r) Club Med (A) 687046 HBSP Hart/Arczynski/Maher 22 1990 (r) Club Med (B) 687047 HBSP Hart/Maher 14 1990 (r) BMW: The 7-Series Project (A) 692083 HBSP Pisano 20 2002 (r) Deloitte & Touche Consulting Group 696096 HBSP Upton/Steinman 12 1996 Du Pont Kevlar Aramid Industrial Fiber (Abridged) 698079 HBSP Christensen 10 1998 Apple Computer, 2005 705469 HBSP Yoffie/Mack 10 2005 (r) Four Seasons Hotels and Resorts 800385 HBSP Hallowell 26 2000 Gadget Toy Company 9A97D002 Ivey Klassen/Johnson 4 2002 (r) College Home Safety Inc. 9B01D009 Ivey Erskine/Ivers 16 2002 (r) Lincoln Diner (A) 9B03C032 Ivey Foley/Melnyk 12 2003

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