Business Case Analysis - TPC Company
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Analysis Report PPM Regional Business Case CompetitionTIGA PILAR CORPORATION:A Journey to Greatness
Written by : Haris Suhendra, Pramita Wardani, William Andrew
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Case Framework
Situation
• Company Profile (Corporate Profile, & BU’s Profile).
• Corporate Performance • Good Corporate Governance
Indonesia’s Economic Landscape
Problem Analysis Recommen-dation
1 2 3
TPC
TPS Food
TPS Agro
TPS Trading
TPS Venture
Combinations of
Balanced Scorecard + SWOT
Strategy Recommendation
4
Problem Identification
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Macro Economic Indicator Data
Population 240 million
GDP growth (%) 6,5 %
GDP per capita (US $) 3600
Exchange rate per US$ 8500
Poverty Rate 14,6%
Macro Economic Indicator Data
Net Capital Inflow (Million) 22.64
Economic Growth 7 %
Indonesia’s Income Per capita projection 2030 (US$)
10,000
Economic Growth (ASEAN) 6,9%
The Fourth Cluster Driving Growth : food and beverages industry. Textiles, textile products, and footwear industry, electronics and electronic components industry, and transportation equipments and automotive components industry.
Indonesia’s Economic Landscape
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Situations of TPC
• TPC is one of Indonesia’s most respected food producers• TPC has a huge amount of assets• TPC use Acquisition Strategy to expand their business• TPC has become a holding company in 2010• TPS Academy as the source of company’s knowledge
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Problem Identification
Negative Net Profit Growth
TPS Venture average net profit growth : - 68.77%.
Struggling to Synergize
TPC has been the holding company to the four BU’s.
Distribution Channel
DuplicationOverlapping function between TPC and TPS
Trading.
SmallMarket Shares
TPS Food instant noodle market share : < 4%
Underutilized assets
TPS Agro land property utilization : 14,89%
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How do we analyze it
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Balanced Scorecard
SWOT
We call it BSWOT…
Framework Analysis
Source : http://www.tvk.se/templ/page____107.aspx
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2. StabilizeStrategy to
stabilize the profit
3. CentralizeStrategy to centralize
the distribution
5. ProfitStrategy to increase
the profit
Strategy to synergize the company
1. Synergize4. Win
Strategy to win
the market
Recommendations
We Called
PANCANAKA Strategy…
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1. Strategy to synergize the company
Recommendation (1)
Source : Alignment (Robert S. Kaplan and David P. Norton)
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Business Group under TPC
TPC
TPS Food TPS Agro TPS Trading TPS Venture
TPC
Food Business Unit
TPS Food
TPS Agro
TPS Trading
Energy Business Unit
TPS Venture
1. Strategy to synergize the company
Recommendation (1)
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1. Reduce Cost of Goods Sold
2. Focus on Energy Business
3. Finding Strategic Partnership
2. Strategy to stabilize the profit
Recommendation (2)
We will give more attention to the TPS Venture.
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3. Strategy to Centralize the Distribution
Recommendation (3)
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3. Strategy to Centralize the Distribution
Regional Distribution CenterRDCWarehouse Provincial Coverage
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Warehouse Regency Coverage
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Recommendation (3)
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Recommendation (3)
Regional Distribution Center (RDC)- Zoning System -
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Haha Mie could be more focused on children’s market segment
For Bihunku we invent new variant products such as Bihun Healthy Diet or Bihun High Calcium.
4. Strategy to win the market
Recommendation (4)
TPS Food area :
Utilizing Palm plantations by maximizing the palm lands
Expand the cassava, sago and spirulina businesses from downstream to mainstream
Increase net sales growth yearly by reduce operating expenses
Use 360-degree Communication Strategy
TPS Agro area :
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Reduce operational costs
Boost up sales (aggressive marketing)
5. Strategy to increase the profit
Recommendation (5)
TPS Food area :
Reduce costs by decreasing COGS
Boost up sales (aggressive marketing)
Innovative productsIncrease net sales growth by reducing operational expenses
TPS Agro area :
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“Sangkan Paraning Dumadi”