The Future of Social Networking & Social Norms — Social Networking Philippines Keynote 2010
Business Benefits of Social Networking
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Transcript of Business Benefits of Social Networking
C H R I S KO S T R E WAM LT / I N S T R U C T I N G T E C H N O LO G I E S
E D U C AT I O N A C C O U N T M A N A G E R A N D S O C I A L M E D I A T RA I N E R
SOCIAL MEDIA:BUSINESS BENEFITS
SESSION OVERVIEW
• Who is MLT? • Twitter• Facebook• LinkedIn
• Microsoft Gold Certified Learning Partner• Cisco, VMware, RedHat, ITIL, Citrix,• Division of Herzing University• Custom Trainings
YOU NAME I.T., WE TRAIN I.T.
• www.masterlinktraining.com• www.instructingtechnologies.com
BY THE NUMBERS
• 600 Million People on Facebook• 225 Million People on Twitter• 24 Hours of Video is Uploaded Every Minute on
YouTube• Every Fortune 500 Company on LinkedIn
HOW TO MEASURE ROI
• Website Visitors• Impressions• Customer Complaints• Positive/Negative
Press• Coupons Distributed• Retweets• Positive/Negative
WOM• Social Mention
• Perform Metrics on Activities• Analyze SM Data• Compare to
Transactions• Compare to Web
Data
• Divide by Cost of Investment
• Common Uses:• Status updates• Posting Links to outside websites
• Designed for: • Keeping in Touch with Customers• Advertising/Promotion• Marketing
PURPOSE
• Newsletter• Provide Customer Support• Provide Industry Tips & Tricks• Share Links (Tiny URL’s)• Get People to Your Blog
PROMOTION
• Opinion Polls• Partners and Events (B2B links)• Networking Events• Specials on Products• Industry Product Trends
PERSONALITY
• None?• Helpful• Friendly• Clever• Random
Can you think of some others?
PROFESSIONAL PROSPECTING
• Ask your followers to take advantage of promotions• Prospects have influence over others• Help people and fix problems• Ask Questions• Listen and get the quick wins
PROVIDING VALUE TO YOUR CUSTOMER
Targeted Professional Prospecting
Promotion
Personality
Purpose
• Common Uses:• Social Networking• Researching Prospective Employees
• Designed for: • Creating Common Interest Groups• Posting Pictures• Distracting Users from what they SHOULD be doing• Advertising• Developing
FACEBOOK CONT…
• Pros• Greater Freedom of Posts• Large Network of Users• Exclusive Target Marketing
• Cons• Seen as a Program for Social Use• Large Amount of Distractions
FACEBOOK AD DEMO
REPORTS
Common Uses:
• Professional Networking• Job Searching• Prospective
Employees/Employers
Designed for:
• Professionals • Job Seekers• B2B Interactions• Professional
Discussions
LINKEDIN DEMO
THANK YOU!
Chris Kostrewa [email protected] Education Account ManagerMLT/Instructing Technologies(262) 443-8843