Business Benefits of a Good Logo Design

Introduction❖ A logo is a symbol or an icon that represents company and enables

consumers to recognise it

❖ It is a visual representation of the brand that helps improve brand recall

among consumers

❖ Every business - small or big, needs a logo to create and image for their

products, services and values

❖ A logo has many advantages for a business must be designed with a well

thought out strategy

Helps Communicate The Nature of Business

❖ A logo defines the nature of a business, its products and services

❖ The color and form of the logo plays a very important role in creating a

distinct image about the brand and its offerings

❖ The logo also helps in creating product and brand categories under an

umbrella brand

❖ A single logo represents an overall brand which can be used to

showcase relevant products and services

❖ Logo acts as the first impression for its consumers and it has to be

perfectly designed

❖ A good logo creates a positive appeal towards the product or services

❖ Attractive logo means a good product with specialized services

❖ It makes a company differ from its competitors and creates a different

image in the mind of its consumers.

❖ A good logo is always successful to grab the confidence and attention of

the consumers which creates a bond of trust between a company and its

consumers

Provides Consumer Confidence

Consistency ❖ A logo adds consistency of communication for a brand

❖ A logo is used for all collaterals in brand communication and creates a

consistent image for the brand, in the market

❖ Consistent communication adds to the trust that the consumers have in a

brand and improves product authentication

Reinforcing Brand Personality

❖ A logo is very useful in reinforcing the the personality of a brand

❖ Once the target audience is understood, logo reflects the values that connect with the audience better

Some Popular Logos

Thank You!