BUSINESS

BENCHMARKUnit 9

Advertising

• noun

• verb

• advertisement• advert• ad

• to advertise

• What are different forms of advertising?

• Talk about an advert that impressed you.

• Do you think television is still the most cost-effective advertising medium?

• Have you ever bought anything as a result of seeing a TV advertisement.

Unit 10 p53 (writing) Internet advertising

• How can the Internet promote products?• What types of company benefit most from

Internet advertising?• What types of products benefit most from

Internet advertising?• How can Internet advertising be combined

with other forms of promotional activity?

Coca Cola adverts

• What are the concepts behind the advertising?

• What techniques, ideas do they use?• What’s the message?• Who are the targets?• Compare the old 1970’s advert with the

modern one• What is different about the London 2012 one?

Holidays and travel

Discuss• Target• Style• concept