Business Analytics 6-1 BI applications to support human and automated decision making Business...
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Transcript of Business Analytics 6-1 BI applications to support human and automated decision making Business...
Business Analytics6-1
BI applications to support human and automated decision making Business Analytics—predict future
outcomes Decision Support Systems (DSS)—support
human unstructured decision making Intelligent systems Enhancing organizational collaboration
Decision Support Systems (DSS)6-2
Decision-making support for recurring problems
Used mostly by managerial level employees (can be used at any level)
Interactive decision aidWhat-if analyses
Analyze results for hypothetical changes Example: Microsoft Excel
Architecture of a DSS6-3
Common DSS Models6-4
Intelligent Systems6-5
Artificial intelligence (AI)
Simulation of human intelligence
Reasoning and learning, as well as gaining sensing capabilities, such as seeing, hearing, walking, talking, and feeling
Artificial Intelligence6-6
Spencer Platt/Getty Images, Inc.
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© 2002 Paramount Pictures/Courtesy: Everett Collection.
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Is this the Ultimate Challenge?6-7
Living with Robots -- Honda6-8
Asimo6-9
Asimo playing violin6-10
Robot/Human Twins6-11
Amazing Androids6-12
Fly like a bird6-13
Surgical Robots6-14
Expert Systems6-15
Use reasoning methodsProvide advice like a human expertManipulate knowledge rather than
informationSystem asks series of questionsInferencing/pattern matching
Matching user responses with predefined rules If-then format
Fuzzy logic Represent rules using approximations
Architecture of an Expert System6-16
Summary of ES Characteristics6-17
Neural Networks6-18
Approximation of human brain functioningTraining to establish common patterns
Based on past informationNew data compared to patternsExample: loan processing
Example: Neural Network System6-19
Intelligent Agent Systems6-20
Program working in the background Bot (software robot) Provides service when a specific event
occurs
Types of Intelligent Agent Systems6-21
User agents Performs a task for the user
Buyer agents (shopping bots) Search for the best price
Monitoring and sensing agents Keep track of information and notifies users when it
changes Data-mining agents
Continuously browse data warehouses to detect changesWeb crawlers (aka Web spiders)
Continuously browses the Web Destructive agents
Designed to farm e-mail addresses or deposit spyware