FASHIONPOLLUTION

Jeans Are Everywhere!

Did You Know?

• The current size of world jeans market is estimated at $75 billion.

• Every American owns, on average, 7 pairs of wearable jeans.

•  85% of women typically wear jeans at least once a week

•The 91% of women own at least one pair of jeans.

Everyone wears jeans,

But it's not every day we think about what it takes to make that pretty blue color. 

XinTang, China

Home to some 15,000 textile factories which produce 300 million denim articles a year, employing 220,000 people.

• One in three pairs of jeans sold globally is made in this industrial town•Equivalent to 60% of China's total jeans

production, and 40% of the jeans sold

in the US each year.

Experiment Time!

We have to learn to bridge the gap between economy and environment.

Conclusion

River Storation

River restoration is an integral part of sustainable water management and is in direct support of the aims of the Water Framework Directive, and national and regional water management policies.

November 2010 Greenpeace published a survey which found that at three sampling sites in Xintang, the amounts of lead, copper and cadmium in the riverbed exceeded national "soil environmental quality standards".

This included a sample of river mud with cadmium levels 128 times over the limit and another where the water pH level was 11.95.

Making jeans involves a number of stages, including design, washing, adding rivets, cutting and packaging. Washing makes the cloth look old and gives it texture. Whether a pair of jeans looks fashionable, medium-range or cheap mainly depends, apart from the cotton and the design, on how it is washed. But the waste water from the washing mainly goes untreated into the river. Xintang's Dadun Village waste water treatment plant has been closed for over a year.