Business 2.0
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Transcript of Business 2.0
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Business 2.0CII - TrivandrumDecember 20, 2016
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Business: Innovation + Marketing
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Business: Innovation + Marketing
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Business 1.0?
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Business 1.0:A business that uses “technology 1.0”
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Technology 1.0Mechanical Machines
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Technology 1.0Mechanical MachinesComputers
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Technology 1.0Mechanical MachinesComputersInternet
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Technology 1.0 unlocks
“organisational” value
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Machines >
Mechanized assembly line
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Computers >
Automated assembly line
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Source: MacIndustries
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Internet >
Virtual assembly line
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Source: Siemens
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Business 1.0:unlocks
“organisational” value
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Business 2.0:Uses technology
2.0
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Technology 2.0Social media
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Technology 2.0 unlocks
“customer” value
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Business 2.0 = Unlocks
customer value
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Pre-dev
Develop
Post-dev
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center
Value creation @ Organisation
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Customer
Organization
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Customer
Business 1.0
Producer
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Customer
Technology 2.0
Producer
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Customer
Business 2.0
Producer
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"The interaction between the firm and the customer is becoming the locus of value
creation and value extraction," Prof. C K Prahalad
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End: “Unlock customer value”
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Means = 1, 2, 3
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1)1) Building Social Capital
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2) Engaging stakeholders
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3) Democratizing value creation
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A comprehensive ideation framework for transforming
business 1.0 into business 2.0
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