business 123

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NIKE Divine O. Egbedi & Tim

Transcript of business 123

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NIKE

Divine O. Egbedi & Tim

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BACKGROUND• Public limited company (plc)• 1964• Washington county, United states of America• Industry: Apparel and accessories• Area served: Worldwide

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GROWTH STRATEGY• Acquisitions• key innovations • Consumer-focused category strategy• Geographic opportunities• International competitions• Glocalisation

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INNOVATION IN PRODUCTS AND SERVICES • Innovative technology - flywire• Nike pro• Nike + fuel band • Smart phone apps • Nike ID

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ETHICAL APPROACH• ‘The girl effect’ • School innovation fund• Recycling• Corporate responsibility reports• NIKE ColorDry

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SPORTS APPAREL MARKET• 4% growth in the global market• 12.3% sales growth • 4.9% global market share in 2012• 59% market share for athletic footwear (USA)

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INVESTMENT LOGIC • Global leader• Gaining market share• Wide range of products• Continuous share growth • Innovative products

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JUST DON’T DO IT


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