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BUSI 7220/6 Cegielski Lecture #2 Innovation, Technology, and Ordinary Course of Business

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What is the most powerful driving force for business doing the next 25 years? What do all of these American Companies have in common? 3M Company Apple Inc. AT&T Inc. General Electric CoAT&T Inc. General Electric Co. Hewlett-Packard Co. The Proctor & Gamble Company Hewlett-Packard Co. The Proctor & Gamble Company

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Innovation, Technology, and Ordinary Course of Business Is innovation a new or evolutionary product? Is innovation a corporate culture? Is innovation a process? Is innovation a strategy? Is innovation a marketing campaign? Well see as we progress through our readings

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Innovation, Technology, and Ordinary Course of Business Cegielskis 5 propositions of Innovation in the Ordinary Course of Business 1. Vision to create new products, business models or processes that add value internal/external 2. Leadership that is decisive, inclusive, focused, takes risks, and has expertise 3. Systematic processes and rigor that stimulate creativity and learning to execute on the vision 4. Focus on clear and present need know the market facts both tangible and intangible 5. Reward system for teams to take measured risks and experiment

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Innovation, Technology, and Ordinary Course of Business For Thursday, Id like to begin our discussion of the World is Flat by Friedman. Ill email 3 questions for you to answer during your readings