BUSA200 White Paper

Lauren Taylor SimsPhone: 270.303.0586Email: [email protected]

The Brand Called “Lauren Sims”

A white paper inspired by Tom Peters article, “The Brand Called You”.


The mission of LAUREN SIMS, Inc. is to live a balanced life with compassion and integrity and to help others lead full, content and positive lives. Fulfilling this mission will require consistency, dependability, hard work, positivity, respectability, communication, commitment, and faith. The rewards of buying into this mission will be happiness, wholeness, success, and satisfaction—now and in the future.

What makes LAUREN SIMS different ?

In today’s world, LAUREN SIMS, is a different kind of company. If you’re tired of the self-indulgent, egocentric, materialistic culture of today, LAUREN SIMS offers investors an alternative…. an alternative opportunity that is built on a solid foundation and grounded in servant leadership. LAUREN SIMS offers customers a quality product based on sound decisions, purposeful thought and timely action. LAUREN SIMS is the hope for tomorrow.

What’s the pitch for LAUREN SIMS ?

LAUREN SIMS is prepared to help you. LAUREN SIMS is not afraid to make the hard decisions that are required to get the results you are looking for. Investors in LAUREN SIMS are getting a battle tested, solid leader that has been able to manage teammates as Captain on the soccer field as well as provide real diplomatic leadership and initiative as SGA President. When asked about their experience with LAUREN SIMS, teammates have described her as “the hardest working”, “focused”, and “helpful”. Teachers and professors have described LAUREN SIMS as “trustworthy”, “not influenced by others”, and “authentic. While other companies are most interested in how many likes their Instagram page receives, LAUREN SIMS is moving the needle in her circles with an empathic and helpful character.

What’s the real power of LAUREN SIMS ?

Gandhi once said, “Power is of two kinds. One is obtained by the fear of punishment and the other by acts of love. Power based on love is a thousand times more effective and permanent then the one derived from fear of punishment.” LAUREN SIMS offers that power of love.

Studies have shown (Gallup Strength Finder 2.0) the strengths of LAUREN SIMS to be centered around empathy and responsibility. Her responsibility can be further broken down into many specific traits including strong commitment to friends and coworkers, and respect from those same coworkers. LAUREN SIMS has an incredible ability to anticipate the needs of those around her - even including those unspoken needs that are identified by her keen sense of observation and intuition.

LAUREN SIMS is a positive influence around her peers and acquaintances. She exhibits an authentic sense of belief in her ideas and those of her friends and consistently works as part of


the team to help achieve the most of their potential. LAUREN SIMS believes that in most situations, it’s not about winning or losing, but about encouraging and caring.

Every day, LAUREN SIMS is ready for the challenges of the day. She enjoys those challenges and is ready to fulfill her obligations and duty regardless of the charge. LAUREN SIMS enjoys all facets of her roles in leadership opportunity or even in small contributions to the team. Planning, practicing, performance and enjoyment of every challenge are part of the LAUREN SIMS experience.

Overall, previous customers of LAUREN SIMS have said, she is “prepared for hard work”, “ready to learn”, and “prepared to lead when necessary and prepared to follow when necessary”. LAUREN SIMS is a company you can depend on.

LAUREN SIMS has a sincere need to achieve, accomplish and set the course for her investors. When you invest in LAUREN SIMS, you get a pace setter that will achieve completion of the daily chores as well as help determine the direction of tomorrow’s vision. By focusing on the defined purpose of your investment, LAUREN SIMS will help you clearly meet your goals and even exceed your expectations.

What’s loyalty to LAUREN SIMS ?

The LAUREN SIMS experience is one that your will want to continue to be part of --for both the short and long term. The benefits of remaining part of LAUREN SIMS are even greater than her reassuring, cheerful and ever-present smile. Every time you need LAUREN SIMS she will be there on time and ready.

LAUREN SIMS, like most modern day companies, knows you have many choices when you are looking for new investments. But, when your needs are consistently met and exceeded why would you look elsewhere? Consistency, dependability and motivation to meet your needs are values that drive LAUREN SIMS.

With continued opportunity, LAUREN SIMS will grow into a bigger, brighter, opportunity with a tremendous return on investment. By investing on the ground floor, your loyalty will be rewarded by seeing the future generation’s leadership at work.

LAUREN SIMS also offers a humble approach that recognizes the wisdom of previous generations and how to incorporate the lessons of those that have gone before her. LAUREN SIMS is aware that she isn’t always right and with guidance from mentors, she will continue to grow. This early opportunity is offered only to those investors who are looking for both short-term return as well as long-term growth. You will want to be part of the entire LAUREN SIMS experience…get in on the ground floor today.


What’s the future of LAUREN SIMS ?

When asked to describe the future of LAUREN SIMS, she mentions that she doesn’t know exactly where the company will end up. Overall, at LAUREN SIMS, there are no specific accomplishments or levels of achievement that define the company. But there are a few guiding principles that seem be a recurring theme: a constant striving to accomplish good, an ever present need to help, a confidence that her faith will lead her in the correct direction. With these clear priorities, the future of LAUREN SIMS is unlimited. In searching for the future direction of LAUREN SIMS she continues to evaluate many aspects of growth that will lead to fulfillment of her vocation, her job and her calling. By being willing to approach each day with a sense of contentment and holding onto a desire for adventure, the future of LAUREN SIMS is casting a wide net for opportunity. LAUREN SIMS is about pursing excellence, not perfection; but in every opportunity - just showing up isn’t an option.

SWOT ANALYSIS

STRENGTHS WEAKNESSESEmpathetic and a good listenerConfident in abilities and valuesHardworking and dependableThoughtful and loyal

Empathetic to a faultImpatient with incompetencePerfectionism

OPPORTUNITIES THREATSAbility to serveMarketable as a motivatorEmployable as a generalist

Being taken advantage ofNot being taken seriouslySelf-doubt in decision making

STRENGTHS

Character and Values drive investor confidence.

People open up to LAUREN SIMS because she is empathetic and a good listener. LAUREN SIMS wants the very best for those for and with whom she works. LAUREN SIMS relates to others on their level. Others come to LAUREN SIMS for advice and assistance.

LAUREN SIMS is confident in her abilities and values. Because of this, LAUREN SIMS is authentic and is not easily influenced by others—if she feels they are wrong. She is honest and dependable. LAUREN SIMS always gives the best, and continues to grow and learn. She does


not give up and always does more than is asked of her. LAUREN SIMS is hard working and dependable.

Others respect LAUREN SIMS because she is thoughtful and can anticipate needs of peers. She is thoughtful in her speech and actions and respects people equally, no matter of position. Her loyalty is unmatched.

WEAKNESSES

Perfectionism could slow progress toward success.

LAUREN SIMS gives 100 percent and is disappointed if she fails in any way. She puts a great deal of pressure on herself and second-guesses some of her decisions, which can lead to stress. Because of her perfectionism, LAUREN SIMS can be impatient with the incompetence of others, which also contributes to her level of anxiety.

While her empathy can be a great strength, it can also sometimes be a weakness in that it might make LAUREN SIMS too emotionally vulnerable when the leadership role requires toughness.

OPPORTUNITIES

A well-rounded servant leader who is highly in demand

LAUREN SIMS is very employable as a generalist because she has an array of abilities that are useful in many areas. LAUREN SIMS has the ability to motivate and encourage others to be their best by setting an example for them to follow. A true servant leader, LAUREN SIMS leads by giving to improve the world—wherever she finds herself.

A lifelong learner, LAUREN SIMS works continually to sharpen skills and add competencies.


THREATS

Self-doubt poses risk of disappointment

Internally, self-doubt is one of the greatest threats to LAUREN SIMS because it limits resourcefulness and assertion. Because of the empathy of LAUREN SIMS, it is possible that she might be taken advantage of and conveys the appearance of being “soft.” It is also a possibility that she might not be taken as seriously as desired.

These threats could have a negative impact on the ultimate success of LAUREN SIMS, Inc.

LAUREN SIMS is on a strong growth track and will continue to gather new skills while improving current abilities. Action items for improvement include remaining vigilant to stay on top of her competitors, adapting to the ever-changing, project-based world, and refining her areas expertise. She will want to keep up to date inventory of her valuable talents and accomplishment to market her and make her visible for future investors so that she can stand out from the crowd. LAUREN SIMS has a bright future if she continues to improve her weaknesses, keeps reinforcing her strengths, and takes advantage of the opportunities presented to her. LAUREN SIMS, Inc. is worthy of consideration and investors will not regret investing in this company.

BUSA200 White Paper

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