Burger king project Presentation
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Transcript of Burger king project Presentation
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Resource Person : Hafiz Usman
Group Members :1) Ahmed Ayoub (S2016266090)2) Naveed Sajjad (S2016266050)3) Abdulsattar Khan (S2016266028)4) Muhammad Ali (S2016266070)
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Have it your wayHistoryFounded by David Adgerton and
James Mclamore in 1954.Headquarters located in Miami
Florida.It has 13000 outlets in 79
countries.
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First Ever Franchise of Burger King
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Have it your wayRegistered Office Headquarters:
5505 Blue Lagoon DriveMiami-Dade CountyFlorida, United States
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Alexandre BehringChairman of board of directors
Daniel S. SchwartzExecutive Vice President & Chief Financial Officer
Bernard HeesChief Executive Officer
Jim SchwandtDirector of Business
Development
Top Management
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Vision Statement We never compromise on our quality.
Mission Statement We will prepare and sell quick service food to fulfill our guest's
needs more accurately, quickly, courteously, and in a cleaner environment than our competitors.
We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization."
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Marketing department Chart
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Have it your waySWOT Analysis :
Strengths : Huge popular brand name Burger King serves different types of burgers. Product differentiation with large size. Strong brand equity in fast food.
Weakness : High fat and high calorie food. Burger King does not advertise. Franchise Management.
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Opportunities : Introduce home delivery. Open new branches and outlets. Product improvement.
Threats : Threat from other eating joints/restaurants. Food costs are rising higher than standard inflation.
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Have it your wayMajor Competitors :
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Have it your wayOur Food ServicesProduct Length Hamburgers French fries Beverages Whopper SandwichChicken whopper Burgers Milkshakes Flame Grilled Burgers Chicken Desserts Breakfast
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Major ProductsProduct Length: Desserts Beverages
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Product Depth: As you can see Burger King offers a wide
variety of products; ranging from Breakfast, lunch, snacks and dinner snacks. Though technically our age range is 18-35 our product suggest an audience of children also
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Product Depth Crispy & Tender
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Have it your wayProduct Depth Budget Bites King Deals
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Market SegmentationGeographic Segmentation:As geographic factors they are located in USA since 1954.On
June 30, 2004, Burger King had almost 7,976 stores all around in USA.
And many other branches all around the world.
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Have it your wayMarket SegmentationDemographic Segmentation: Burger King Start to use a logo in 1955. Introducing children to BURGER KING with the famous
slogan, “BURGER KING®, Where Kids Are King!”
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Psychographic Segmentation: Dividing the customer by lowers social class and working
class, which they will buy their meal in a fast food restaurants quickly and take away their food then they can able to back to work.
Behavioral Segmentation: Dividing the customers by benefits, by speed and by
economy, regular occasions and regular users.
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Have it your wayTarget MarketAge:
16-35 Gender:
Male & Female Economical conditions:
We mostly target the people of high society, with high income and will to pay.
Market Share: Our markets share is 4.6%.
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Have it your wayProduct Packing Labelling While the burger chain's logo will remain the same, the
new design includes retooled cups, wrappers, bags and containers.
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Product Pricing Burger King’s pricing strategies are as follows:
Market-oriented pricing strategy. Bundle pricing strategy
Product Placement Channels Burger King uses to distribute its products:
Restaurants Mobile app Website for deliveries
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BK’S Product promotion channels1) Online Advertisement2) Print media Advertisement3) Bill Boards and Pamphlet4) Sales promotions5) Personal selling6) Public relations
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Suggestions: The promotional discounts should be advertised next to
places where we can know about them. The company image can become better by using the official
Facebook fan-page. The fan-page should only keep the important things and not showing twice the same advertising. They should keep things simple.
Conclusion: Burger King have been focusing on the quality, hygiene and
better customer services in relation to increase customer satisfaction compare to other existing market competitors in fast-food industry.
“HAVE IT YOUR WAY…..!!”
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