BURBANK, CA [BUR]AIRPORT MEDIA GUIDE

AIRPORT ADVERTISING

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AIRPORT ADVERTISING

Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.”

Advertisers say that when they use airport in their media mix, the buy feels much “bigger” than the actual spend.

Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high ad recall and campaign awareness by bringing your message to the airport where the engaged audience awaits.

Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service.

Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs.

Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim.

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AIRPORT PROFILE

• Major regional airport serving Northern Los Angeles and the San Fernando Valley.

• Located 7 miles from Hollywood, the proximity makes it the preferred airport to millions of

Southern California residents

• The 2nd largest airport in Los Angeles County

• Gateway airport to millions of L.A. area passengers each year

Source: visitpasadena.com

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AIRLINES:

NONSTOPDESTINATIONS:DALLASDENVERLAS VEGASNEW YORK CITYOAKLANDPHOENIXPORTLANDSACRAMENTOSALT LAKE CITYSAN FRANCISCOSAN JOSESEATTLE

AIRPORT PROFILE

SCHEDULED DAILY FLIGHTS

300+

60%

Southwest

SkyWest

Alaska

Mesa

Jet Blue

Other

80%

Source: US Department of Transportation Source: US Department of Transportation

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AVERAGE ANNUALPASSENGERS:

4.1 MILLION

PASSENGER PROFILE

Source: US Department of Transportation; PortofPortland.com

Hollywood Burbank Airport travelers are affluent, upscale, and loyal air travelers. Many use Burbank as a feeder into the greater Los Angeles

area, while countless others are from the surrounding cities!

LIVE IN CALIFORNIA69%

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MARKET PROFILE

57% OF RESIDENTS ATTENDED AT LEAST SOME COLLEGE

42% ARE WHITE; 42% ARE HISPANIC; 7% ARE ASIAN

36% OF HOUSEHOLDS EARN OVER $75,000/YEAR

48% OWN THEIR RESIDENCE WHILE 48% RENT

30% AGREE THEY LIKE TO LOOK AT ADVERTISING

37% BASE PURCHASING DECISIONS ON ADS

14,336,991

45-54 y/o 17.7%55-64 y/o 15.3%65 & older 16.7%

18-24 y/o 13.3%25-34 y/o 19.2%35-44 y/o 17.8%

51% FEMALE49% MALE

P O P U L A T I O N :

Source: Nielsen Los Angeles, CA 2016 (Release 2), photobucket.com

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TRAVELER PROFILE

95 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC

FLIGHT IN THE PAST YEAR

Hollywood Burbank Airport Frequent Fliers:

4+ trips per year

63%are business decision

makers.

85% are employed full time.

49%have visited Las Vegas

overnight in the past year.

58%viewed an airport digital

display in the past 6 months.

63%have taken at least one

business trip in the past year.

92%have taken at least one personal/vacation trip in

the past year.

HOLLYWOOD BURBANK AIRPORT FREQUENT FLIERS

Source: Nielsen Los Angeles, CA 2016 (Release 2)

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42% OF LOS ANGELES RESIDENTS HAVE FLOWN AT LEAST ONCE IN THE PAST YEAR.

825,403 RESIDENTS HAVE DEPARTED FROM BURBANK BOB HOPE AIRPORT IN THE PAST YEAR.

AREA EVENTS & ATTRACTIONS Downtown Burbank Car Classic | Wildwood Canyon Park | Colony TheaterBurbank Comedy Festival | Magnolia Park | Downtown Burbank Arts FestivalWarner Bros. Studio Tour Hollywood | Conan O’Brien Show | Chandler BikewayFlappers Comedy Club | Aviation Museum | Ellen Degeneres Show Winter Wine Walk | The Rink in Downtown Burbank | Farmers MarketBurbank Town Center | Burbank International Film Festival | Starlight BowlVerdugo Mountains | Burbank Beer Festival | Lakeside Golf Club

MARKET PROFILE

Source: Nielsen Los Angeles, CA 2016 (Release 2), burbank.com

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COMPETITIVE MEDIA PRESENCE

TELEVISION

56%of Los Angeles homes do not

subscribe to cable television.

MOBILE

69%of Los Angeles residents

find cell phone ads annoying.

SOCIAL MEDIA

93%of Los Angeles residents

have not clicked on a socialmedia ad in the past

30 days.

NEWSPAPER

64%of Los Angeles residentssay they did not read a

newspaper in the past week.

RADIO

37%of Los Angeles

residents used an online music service in the past

30 days.

Airport advertising is a constant media companion.Outdoor ads deliver consistent impressions as trends shift in otherforms of advertising. Out-of-Home can compliment, reinforce, andextend the reach of other ad types in your campaign as part of a

media mix strategy.

Source: Nielsen Los Angeles, CA 2016 (Release 2)

Doug McNaughton | dmcnaughton@lamar.com3727 West Magnolia Blvd. #811, Burbank, CA 91505

Phone: 818.850.7818|Fax: 503.447.3811lamar.com/LosAngeles

We appreciate the opportunity to beyour airport media partner.

Please contact your Lamar Representativeor our office to discuss availability and

any questions you may have.

We’re ready to help you buildan effective campaign.

Thank you!