buraj al arab by saniah saleem rao
Transcript of buraj al arab by saniah saleem rao
Presentation topic BURJ AL ARABSubmitted to Mr Idress Awan Submitted by Saniah Saleem Rao
Class BBA 4th
H I S T O R Y
I N T R O D U C T I O N
L O C A T I O N
C H A R A C T E R I S T I C S
E X P E R I E N C E
R I S K C O N S T R U C T I O N M A N A G E M E N T
D I F F E R N E N C I A T E S S K I L L S & K N O W L E D G E
E S T A B L I S H E D I N A L A R G E M A R K E T
Briefly overview
W O R K P O S I T I O N C H A L L E N G I N G W O R KD R I V E N M A R K E TA C H I E V E M E N T S
R O Y A L S U I T SR E S T A U R A N T S C O M P E T I T O R S
H O T E L F A C I L I T YO T H E R F A C I L I T Y
M A J O R P R O J E C T S
U N D E R P R O J E C T S
C E O M E S S A G E
R E V E N U E S
S T R A T E G I C P L A N
C O N C L U S I O N
Burj al arab
MOHAMMED BIN RASHID AL MAKTOUM
Owner Name
" T O B E T H E W O R L D ' S M O S T L U X U R I O U S H O T E L W I T H A T E A M
D E D I C A T E D T O O U T S T A N D I N G P E R S O N A L I Z E D S E R V I C E , S U R P A S S I N G
G U E S T E X P E C T A T I O N B Y P R O V I D I N G T H E U L T I M A T E A R A B I A N
H O S P I T A L I T Y E X P E R I E N C E ”
Mission statement
T O B E A W O R L D C L A S S I N T E R N A T I O N A L H O T E L A N D
H O S P I T A L I T Y C O M P A N Y , C O M M I T T E D T O B E I N G T H E I N D U S T R Y L E A D E R I N
A L L O U R A C T I V I T I E S T H R O U G H D E D I C A T I O N T O O U R C U S T O M E R S A N D
C O L L E A G U E S
Vision statement
C O N T R A C T I O N B E G A N 1 9 9 5 .
3 0 0 0 C O M P A N I E S A R E I N V O L V E D .
2 5 0 D E S I G N E R F R O M U K , U S A & D U B I .
3 5 0 0 W O R K E R S A T S I T E O N T I M E .
History
T Y P E 7 * L U X U R Y H O T E LL O C A T I O N J U M E I R A H B E A C H R O A D ,
J U M E I R A HC O N S T R U C T I O N S T A R T E D 1 9 9 4C O M P L E T E D 1 9 9 9O P E N I N G C E R M O N E Y D E C 1 9 9 9C O S T U S D $ 6 5 0 M I L L I O N
Introduction
F L O O R S 6 0 L I F T S 1 8N O O F R O O M S 2 0 2
A R C H I T E C T T O M W R I G H TA R C H I T E C T S D E V E L O P E R
J U M E I R A HS T R U C T U R A L E N G I N E E R
A T K I N S
Introducation
H O T E L W H I C H S T A N D 1 0 5 3 ( F T )
S H A P E D S A I L B O A T
W O R L D T A L L E S T H O T E L N O . 3
Introduction
location
•U N I T E D A R A B E M I R A T E S D U B A I
• P R I V A T E I S L A N D ( 2 8 0 M O F F S H O R E )
Location
W O R L D T A L L E S T H O T E L ( 3 2 1 M )
W O R L D C L A S S A C C O M M O D A T I O N . .
T H E M O S T T E C H N O L O G I C A L L Y A D V A N C E D M E E T I N G A N D C O N F E R E N C E
F A C I L I T I E S A V A I L A B L E .
Experience
Characteristics
• A H E L I P O R T T O P O F T H E H O T E L .• T H E B U I L D I N G O F T H E H O T E L L I K E A S S A I L I N G B O A T .
• T H E B E D R O O M S U I T S I S L I K E A R O Y A L S U I T .
N I N E R E S T A U R A N T S A M O N G W H I C H T H E M .
•D I F F E R E N T I A T O R S S K I L L S A N D K N O W L E D G E .
•I M A G E E S T A B L I S H E D I N A L A R G E S T M A R K E T .
•W E L L P O S I T I O N A C H A L L E N G E R W O R K .
Characteristics
L A B O R S U P P L Y
H I G H R I S E M A N A G E M E N T E X P E R I E N C E
P U R C H A S I N G
C O S T C O N T R O L
M A N A G E M E N T S T A F F I N G
Risk at construction Mangment
Differentciate skills & knowledge
T H E Y E A R 2 0 0 9 , 2 0 1 0 , 2 0 1 1 ,
T H E Y D I V E R S E T H E O W N B U S I N E S S .
Established in a largest market
Well positioned to address the challenges of working in the region
B U S I N E S S C U L T U R E
I N C R E A S E L O C A L C A P A C I T Y & C A P A B I L I T Y
D R I V E N F O R D E V E L O P M E N T
S C A L E & P A C E O F P R O J E CT
Work position challenge.
Driven market
C R E A T I N G I N F R A S T R U C T U R E D E M A N D
B U S I N E S S D I V E R S I F I C A T I O N
Driven market
S I X A W A R D - W I N I N G S I G N A T U R E R E S T A U R A N T
W O R L D C L A S S C O N F E R E N C E A N D & B A N Q U E T I N G N O N U S E
M A J L I S A L B A H A R E X C L U S I V E P R I V A T E B E A C H
Achievements
A R E A 7 8 0 S M
L O C A T I O N 2 5 F L O O R
L O W E R L E V E L D I N I N G A R E A
U P P E R L E V E L M A S T E R B E D R O O M W I T H R O T A T I N G F O U R P O S T E R C A N O P Y S I N G L E
A N D D O U B L E B E D W I T H M A R B E LB A T H R O O M .
T R A N S P O R T A T I O N M E R C E D I E SB E N Z , H A L O C O P T E R S E R V I C E .
Royal suits
Room
O N E B E D R O O M D E L U X E S U I T E S 1 4 2
T W O B E D R O O M D E L U X E S U I T E S 2 8
P A N O R A M I C S U I T E S 1 8
C L U B S U I T E S 4
Room and specification
D I P L O M A T I C S U I T E S 6
P R E S I D E N T I A L S U I T E S 2
R O Y A L S U I T E S 2
Room & specification
2 0 2 S U I T S R O O M
T H E C O S T O F S T A Y I N G I N A S U I T E B E G I N S A T $ 1 , 0 0 0 P E R N I G H T , $ 2 8 0 0 0 .
Rooms
Restaurants
A L M U N T A H A
A L M A H A R A
Restaurants
C U R R E N C Y E X C H A N G E
F A X F A C I L I T Y
C O N F E R E N C E F A C I L I T Y
I N T E R N E T F A C I L I T Y
L A U N D R Y F A C I L I T Y
S W I M M I N G P O O L
P A R K I N G F A C I L I T Y
R O O M S E R V I C E
P H O T O C O P Y F A C I L I T Y
B A B Y S I T T I N G S E R V I C E
Hotel facility
W I L D W A D I W A T E R P A R K
P R I V A T E B E A C H
D I W A N I A L I B R A R Y
A S S A W A N S P A & H E A L T H C L U B
M A R I N A G A R D E N
Other facilities
A T L A N T I S P A L M J U M E I R A H
E M I R A T E S T O W E R H O T E L
T H E A D D R E S S D O W N T O W N B U R J D U B A I
Competitors
D U B A I M E T R O
D U R A T A L B A H R A I N
A S I A N B E A C H G A M E , O M A N
B A H R A I N W O R L D T R A D E C E N T E R
Major projects
C U R R E N T L Y U N D E R D E V E L O P M E N T P R O J E C T S C O U N T R I E S A R E .
I N D I AU A E
K U W A I TC H I N AQ A T A R
Under projects
Revenue split by sector 2010,2014
P R I C I N G S T R A T E G Y
P R O M O T I O N S T R A T E G Y
I N N O V A T I V E P R O D U C T A N D S E R V I C E S
T A R G E T N E W C U S T O M E R S E G M E N T
P R O M O T E N E W S E R V I C E S
Strategic plan
T H E C E O I S I N T E R E S T E D T O G R O W I N G T H E H O T E L I N O T H E R C O U N T R I E S . H E I S A L S O B R I N G I N G T H E G R O U P ’ S N E W
H O T E L B R A N D
V E N U E , S I N G A P O R E , T O K Y O & H O N GK O N G .
CEO Message
B U R J A L A R A B H A S A C H I E V E D . I TM A N A G E D T O G A I N R E C O G N I T I O N F R O M C O M P A N I E S T H R O U G H O U T T H E W O R L D .
T H E C O M P A N Y H A S E S T A B L I S H E D I T S I M A G E S Y N O N Y M O U S T O S U P E R I O R
S E R V I C E Q U A L I T Y A N D E X C E L L E N C E .
conclusion