BUNGALOW 9 ON DIGITAL MEDIA

Social Media Mandate

• To create engagement and acquisition for Bungalow 9 on Facebook

• Create a Twitter handle• Build relationship with online influencers• Build a strong online presence of the brand

HOW WE LEVERAGED FACEBOOK

Content & Engagement

Food Healthy lifestyle

Content & Engagement

The menu

Content & Engagement

Marketing Offers

Celebrities at Bungalow 9

Content & Engagement

Tabs on Facebook

Happy Hours

Sunday Brunch Tab

Tabs on Facebook

Sunday Brunch Menu

Customer Feedback and Connect

Initiated conversations with the fans, thus creating a personal touch

TWITTER OPTIMIZATION

Content & Engagement

Healthy conversations and interactions were a routine with our

Twitter followers

Contest•2 successful Twitter contests

• #Iwant2dineatbungalow9• #MyFavoriteFoodColor

• Popular #Tags used• #6to9atB9• #Food• #DessertCravings• #FoodTips

• Suggested #Tags• #GoesbestwithBeer• #MychocolatecravingFix• #MyFirstPizza• #MyFirstDate

Contest

Contest hosted by leveraging Burrp and Zomato

Leveraging Twitter

Customer Loyalty

Personal Touch

Leveraging Twitter

Revenue generation through Positive ‘Word of

Mouth’

Retweets

BLOGGER REVIEWS

Snapshots of Reviews

• Blog reviews for Bungalow 9 – Chef at Large– Slurrpy– The Glam Gang– Style Kandy– Sheena– Pinkvilla– Harilein Sabarwal– In On It– The Tossed Salad– And Others

Snapshots of Review

LEVERAGING ONLINE MEDIA FOR EVENTS

Launch of Sunday Brunch

• Live Updates on Facebook and Twitter• Online coverages for the event• Launch of Sunday Brunch Menu on Facebook as a tab.

Launch of Sunday Brunch

Ladies Tweet-Up

• Ladies with a huge fan following on Twitter were invited • Positive ‘Word of Mouth’

Ladies Tweet-Up

Tweets from the event

Kiran Manral’s Book Reading

• Book reading session hosted at Bungalow 9 for Kiran Manral’s recent book with Tisca Chopra

• Coverage of the event shared

MARKETING INITIATIVES

Marketing Initiatives

• Listed Bungalow 9 in Indian Wine List– Indian Wine List: An iPhone app that gives details

about the wine menus on offer in Mumbai restaurants

• Fratelli Dinner at Bungalow 9 hosted by Mr. Pankaj Saraf for Chef’s Table – Rajeev Basak

Marketing Initiatives

OUTCOME & SUCCESS

From where we took the brand ahead

• Facebook page with 415 likes• Frequency of updates was negligible• No updates or activity in Apr, May, Jul, Aug and Sep. ’11• Zero engagement • No Twitter Handle• No Blogger Reviews

SOCIAL MEDIA INSIGHTS

Facebook

Facebook Likes

Average Daily Engagement

Twitter

THANK YOU