Bulmers: Building a socially-led website

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Bulmers didn't want a bog standard website

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It wanted a site that would reflect its personality, showcasing its colourful ciders,

and the rich history behind the brand

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With a clean, minimal style to reflect the modern audience

of young adults that Bulmers attracts

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We decided to take a social approach

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Being colourful is an important part of Bulmers brand identity, with its Live Colourful ethos

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So we knew this would play a huge part in the sites design

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In the months before launch, we asked Bulmers social community to share their #livecolourful pictures

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This gave us a huge bank of UGC, as well as a continuing pipeline of new content

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We focused heavily on the attitude of the brand, with the blog and campaign pages front and centre

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Reflecting the social inspiration, pages were designed to live not just on the site, but also on platforms like Facebook & YouTube

Were proud of this innovative site

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It has an underlying mobile backbone

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It is easily updateable and adaptable, based on a modular front-end

and structured information layout

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It works flexibly in conjunction with major social media platforms, whilst still maintaining the

creative integrity of a beautifully designed website

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The modular UX design ensures that this site will be future proof for a very long time

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Putting social thinking at the heart of its website has given Bulmers a new way to engage with its audience

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The new site is a great representation of our #LiveColourful ethos. It brings together all the colourful social moments that our consumers are already

sharing in one place - we hope our fans enjoy exploring the website as much as we do.

Emma Sherwood-Smith, cider director, HEINEKEN.

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