Bulls Bay Chamber of Commerce Internet Marketing Presentation
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Presented by Daniel Bates of MCVL Realty.
Transcript of Bulls Bay Chamber of Commerce Internet Marketing Presentation
•Broker / Owner of MCVL Realty, specialize in McClellanville and Awendaw real estate and property management
•Launched MyMcClellanville.net in 2007, currently MCVL.net and also maintain popular McClellanville, SC facebook page.
•Formerly was a blog and social media coach w/ Real Estate Tomato teaching +2000 hours 1-on-1 classes, webinars, and conferences.
•Built websites for numerous local businesses including: LowcountryShrimpFestival.com, McClellanvilleArtsCouncil.com, BullsBayOysterRoasts.com, KandoAdventures.com, CaptianSunshine.net, and more.
About Daniel Bates
Ground Rules
You May Choose to Take Notes or Just Listen
If you have a Question, please feel free to ask.
Class Outline
• Goals• Search Engines• Local Search• 3rd Party Sites• Social Media• Email• Q&A
What Are Your Goals?
● Inform / Educate● Lead Capture / Generation● Lead “Cultivation”● Brand Awareness● ReferralsYour goals will dictate the best approach(es) to take.
Website Basics
• Platform• Design• Content• Domain • Hosting• Who Owns It?
Wordpress and SquareSpace
Search Engines
SEO Basics
SEO Basics
• SEO = Search Engine Optimization• 200+ Factors that determine ranking• Most important factors relate to:o Content on Your Site (Keywords)o Design and Organization (On-site SEO)o Your Sites Authority (Off-Site SEO)o Searchers Metrics (Location, History)
SEO Basics
20% of searches have never been searched for!
To Blog or Not to Blog
● Do you enjoy writing?
● Do you have a regular, unique, non-repetitive message?
● Are you willing to trade your time for money?
● Are you willing to wait for results?
SEO Tips
● Put People First
● Don’t Stuff Keywords
● There are No Shortcuts
● Don’t Buy / Exchange Links
● Never Ever Spam
*SEO pros don’t need to email or
leave comments for your business.
Traffic Driving Alternatives
● PPC = Pay Per Click○ Google adwords○ Facebook Ads
● Social Media● Networking ● Print Marketing● Legit SEO Companies
Local Search Results
Different Ranking Process that Includes:Categories, Social Media, Reviews, and Locale
Review Websites
● Online Review Sites are Quickly Replacing the Yellow Pages and other Print Directory
● Offer a greater value = Social Proof
● I’ll just ask Siri for a Real Estate Agent
● You must Create/Claim Business Profiles
● Solicit Reviews from Your Customers
● Consider the lenght an online review stays in front of the public.
The New Yellow Pages
● Business Directory Style Sites○ YELP (Siri)○ Google Business Directory○ Yahoo Local
Getlisted.com - Has a huge list!
3rd Party Niche Sites
● Tourism - TripAdvisor.com● Restaurants - UrbanSpoon● Real Estate - Zillow & Trulia● Service Providers - AngiesList
Find these by just searching for broad searches - i.e. “McClellanville Plumbers”
*Better Business Bureau - No Thanks
Social Media Platforms
● Facebook○ Personal ○ Pages
● Twitter● Google+● Pinterest● Youtube● LinkedIn
PS - Bulls Bay Historic Passage is on all!
Social Media Game Plan
•Do I have a regular message?
•What is my goal for social media?
•Who is my audience?
•What do they need?
•What am I (and what am I not) going to discuss?
•Will this be for me personally or my business or both?
•What type of brand personality / emotions will I reflect?
•How often will I update? How will I respond to others?
•Which Social Media Network(s) serve my need best?
Social Media Basics
● Complete Profile
● Build Relationships
● Be Transparent
● Be Authentic
● Don’t Spam
● Don’t Sell
Dig One Hole at a Time!
Email Marketing
• Collect Emails on Website, Social Media, Print, Contests, etc.
• Create / Purchase Way to Maintain Active List of Customer Emails
• Only Send Important Information• Mind the CAN-SPAM Act• Constant Contact or MailChimp
Tracking Results
• Create / Purchase Way to Maintain Active List of Customer Emails
• Only Send Important Information• Mind the CAN-SPAM Act
