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BRAND GUIDELINES

In this document you will find all the BullGuard materials you’ll ever need.

We kindly ask you to respect the instructions in these guidelines: Our design

team do what they do for a living, and every pixel and space is there for a

reason ...

2 CONTENTThese guidelines describe the basic elements of the

BullGuard corporate identity and provide detailed examples

of its application.

The correct application of the basic elements is essential to

maintaining the integrity of the BullGuard identity

3INDEX

Visual Identity

Brand

Logos

Products Icons

Colors

Fonts

Box Shots

Flyers

Screensavers

Banners

Product Sheets

Screensavers

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CONSEQUENTLY, THE GUIDELINES MUST BE FOLLOWED CLOSELY AS ANY DEVIATION WILL WEAKEN THE OVERALL IMAGE.

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The purpose of any visual identity is

to convey character: In a corporate

context this means capturing and

relaying the essence of the company’s

qualities in a few strokes and colours,

while at the same time standing out and

grabbing attention.

VISUAL IDENTITY

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AT BULLGUARD, WE’RE NOT AFRAID OF DOING THINGS DIFFERENTLY:

We’ve chosen a bright red and a bulldog

to symbolize the fervour with which we

protect our customers, the strength of

our product, our passion for what we do –

and to illustrate our blatant disregard for

the security industry’s customary use of

blues, yellows and greens to communicate

reassurance and sobriety.

6 BRAND BullGuard was born out of frustration with the

unwarranted complexity of the security solutions

available to end users. We wanted a product that

just did what it was supposed to do, without con-

founding the everyday user.

Consequently, our brand is our easy-to-use in-

terface, accessible design and acclaimed sup-

port, all wrapped around an extremely compre-

hensive and highly effective security product.

7The BullGuard brand is all about safety and

simplicity. Our pet tagline tells the story of

where we come from and who we are.

“COMPUTER SECURITY IS TOO IMPORTANT TO BE CONFUSING. IT’S AS SIMPLE AS THAT”

8 LOGO

The BullGuard Logo is of course a core element of the BullGuard identity. Consequently, we ask you to use it with the respect and affection it so obviously demands and deserves!

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BullGuard’s logo consists of the BullGuard logotype and the BullGuard symbol. Both have been carefully designed and may not be modified in any way.

The BullGuard symbol can be used alone. The BullGuard logotype cannot be used without the BullGuard symbol.

On screen BullGuard’s logo should be reproduced in BullGuard’s hex color and subsequently in rgb color.

In print BullGuard’s logo should be reproduced in BullGuard’s spot color (Pantone) and subsequently in process color (CMYK), greyscale or in black/white.

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We have created a series of icons to illustrate different aspects of our product.

THESE ICONS ARE AN IDEAL WAY TO BRING VERSATILITY TO ANY DESIGN RELATED TO OUR BUSINESS, AND YOU ARE WELCOME TO USE THEM IN ANY BULLGUARD CONTEXT.

PRODUCT ICONS

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Antivirus Firewall

Mobile

Support

Antispyware

Backup Gamer’s Edition

Spam Filter

16 COLORSThe colours must be reproduced exactly

at all times. Please note that RGB colour

on screen and spot colour (Pantone),

process colour (CMYK) on paper, can

vary enormously. Every effort must be

made to ensure that BullGuard’s primary

colours appear identically regardless of

the media they are displayed in.

HEXRGB

Spot color/Pantone Process color (CMYK)

Newspaper

NCS RAL

HEXRGB

Spot color/Pantone Process color (CMYK)

Newspaper

NCS RAL

HEXRGB

Spot color/Pantone Process color (CMYK)

Newspaper

NCS RAL

HEXRGB

Spot color/Pantone Process color (CMYK)

Newspaper

NCS RAL

HEXRGB

Spot color/Pantone Process color (CMYK)

Newspaper

NCS RAL

PRIMARY COLOURSBULLGUARD’S PRIMARY COLOURS ARE RED AND WHITE.

SECONDARY COLOURSTHE SECONDARY COLOUR ARE THREE TONES OF GRAY.

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#CC0000 R/204 G/000 B/000

1795 CC/000 M/096 Y/090 K/000C/000 M/096 Y/090 K/000

S1080-Y90R3020

#FFFFFF R/255 G/255 B/255

1795 CC/000 M/000 Y/000 K/000C/000 M/000 Y/000 K/000

WHITE9003

#333333 R/51 G/51 B/51

COOL GRAY 11 CC/044 M/034 Y/022 K/078C/044 M/034 Y/022 K/078

S6000-N6020

#999999 R/153 G/153 B/153

COOL GRAY 8 CC/023 M/017 Y/013 K/046C/023 M/017 Y/013 K/046

S4000-N6020

#CCCCCC R/204 G/204 B/204

COOL GRAY 5 CC/013 M/009 Y/009 K/022C/013 M/009 Y/009 K/022

S2500-N6020

BullGuardRed

BullGuardWhite

BullGuardGrey 1

BullGuardGrey 2

BullGuardGrey 3

18 FONTS

Secondary Typeface

Foundry Monoline is Bullguard’s Secondary Typeface. It is used for text in printed materials and online imlementation.

The typeface represents BullGuard, imparting recognition wherever it is used.

Online Typeface

Arial is BullGuard’s online typeface. This typeface is available as standard on most computers and should be

used for longer texts both in print and on screen (html text). The size is always 10 point.

Primary Typeface

Foundry Gridnik bold is BullGuard’s primary typeface. It is used for text in printed materials and for the implementation of our online identity.

The typeface represents BullGuard, imparting recognition wherever it is used.

When used on screen, the smallest size allowed is 12 point. If smaller text is required, use secondary typeface.

Foundry Gridnik can be ordered atwww.FoundryTypes.co.uk

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BULLGUARD

Aa

Aa

Aa Aa Aa

Aa

A B C D E F G H I J K L M N O P Q E S T U V W X Y Za b c d e f g h i j k l m n o p q e s t u v w x y z? ! & % ¤ @ £1 2 3 4 5 6 7 8 9 0

A B C D E F G H I J K L M N O P Q E S T U V W X Y Za b c d e f g h i j k l m n o p q e s t u v w x y z? ! & % € @ £1 2 3 4 5 6 7 8 9 0

A B C D E F G H I J K L M N O P Q E S T U V W X Y Za b c d e f g h i j k l m n o p q e s t u v w x y z? ! &% ¤@ £1 2 3 4 5 6 7 8 9 0

20 BOX SHOTS

Need to illustrate BullGuard Internet Security in an e-shot, on your website or in an ad?

THE BOX SHOTS ARE PERFECT FOR QUICK, CLEAR COMMUNICATION ON THE PRODUCT.

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BullGuard Internet SecurIty

BullGuards Internet Security är avsett för hemanvändare och mindre

företag och lägger tonvikten på enkel användning samt omsorg om

kunden. I programmet finns marknadens mest avancerade teknik för

datorsäkerhet samlad och ger dig bästa möjliga skydd dygnet runt.

BullGuard är enkelt att installera och har alla säkerhetsfunktioner du

behöver i ett paket.

Med BullGuards hemlicens kan du installera programmet på upp till tre

olika datorer.

Mer information finns på www.bullguard.com och du kan också tala

med dina IT-återförsäljare om BullGuard redan idag.

FLYERS

THE BULLGUARD FLYERS OFFER A BRIEF DESCRIPTION OF THE FEATURES IN THE BULLGUARD PRODUCTS.

You can download the flyers and either print them to hand out to your customers, or send them electronically.

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Mobile devices are all about convenience and connectivity - having e-

mail, appointments, tasks and contacts at the fingertips.With BullGuard Mobile Antivirus, you can continue to enjoy this level of

convenience, without needing to worry about malware attacks.

BullGuard Mobile Antivirus is available for Windows- & Symbian-

powered devices, with the usual BullGuard touches of great design

and ease of use.

BullGuard MOBIlE

BullGuard Backup allows users to schedule automatic online and/or local backup of key documents such as mail files, photos and music.

In addition to performing backups to the 3GB online storage facility included, users can configure BullGuard Backup to perform scheduled backups on external hard drives, network drives, USB drives or other removable media.

BullGuard Backup also provides integrated support for backing up mail folders from Outlook and Outlook Express and an intuitive Wizard function for configuring and restoring lost files.

BullGuard BaCKuPBullGuard Internet SecurIty

BullGuards Internet Security är avsett för hemanvändare och mindre

företag och lägger tonvikten på enkel användning samt omsorg om

kunden. I programmet finns marknadens mest avancerade teknik för

datorsäkerhet samlad och ger dig bästa möjliga skydd dygnet runt.

BullGuard är enkelt att installera och har alla säkerhetsfunktioner du

behöver i ett paket.

Med BullGuards hemlicens kan du installera programmet på upp till tre

olika datorer.

Mer information finns på www.bullguard.com och du kan också tala

med dina IT-återförsäljare om BullGuard redan idag.

24 SCREEN SAVERS

If it’s not enough to have BullGuard in your computer, here’s your chance for an intense and all-pervading BullGuard presence:

FILL YOUR DESKTOP WITH THE BULLGUARD SCREEN SAVER, AND FORWARD IT TO YOUR NEAREST AND DEAREST.

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26 BANNERS

WE’VE CREATED BULLGUARD BANNERS TO SERVE JUST ABOUT EVERY NEED YOU MIGHT HAVE.

Want to advertise BullGuard on your website or in an e-mail?

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If you don’t find what you’re looking for, don’t hesitate to contact the

BullGuard Sales Team with your wishes, and we’ll do our best to

make them come true.

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The “END USER PRODUCT SHEET” is a brief outline of the features in BullGuard Internet Security, aimed at giving the end user an idea of what they get when the buy BullGuard.

The ”RESELLER PRODUCT SHEET” is a brief outline of BullGuard’s revenue share programme and acclaimed reseller benefits.

THERE ARE THREE BULLGUARD PRODUCT SHEETS AVAILABLE FOR DOWNLOAD.

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The ”RESELLER PRODUCT SHEET” is a brief outline of BullGuard’s revenue share programme and acclaimed reseller benefits.

The “BULLGUARD GAMER’S EDITION PRODUCT SHEET” details the unique Internet Security suite for gamers, a product specifically developed to provide complete security while gaming, without slowing the computer down or in other ways disrupting playtime.

You can download the product sheets

and either print them to hand out to your

customers, or send them electronically.

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THESE SCREEN SHOTS ILLUSTRATE THE AWARD-WINNINGLY SIMPLE USER INTERFACE OF BULLGUARD INTERNET SECURITY.

SCREEN SHOTS

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The shots are perfect if you want to provide more detailed information about what is so great about BullGuard to your

customers. They are available both for print and for electronic use.

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ANYTHING MISSING?CONTACT YOUR BULLGUARD SALES TEAM, AND THEY’LL HELP YOU OUT.