Buller Centre for Business
description
Transcript of Buller Centre for Business
Buller Centre for Business
A Marketing Plan for Recruitment of StudentsProposed by Shevaun Fortune and Andrew Kampen
Executive Summary Outlines the first step in the process
from potential - donor
Company Description Subsidiary of Providence University
College esp. Business Program Offers practical experience while
attending school
Strategic Focus and Plan Mission
Bring faith and business together in a way that benefits and enriches both
Goals Conscientious energy use Build and maintain relationships
Potential ->Alum Bridge the gap between business and
student
SWOT Internal
Board of Executives Monetary rewards to students Workshops and seminars
External Green Opportunities Local Technological
Additional Analysis Industry
Green initiatives Competitor
Other Universities Company
Unique Customer
Fluid
Market-Product Focus Target
Students 17-30, living in Rural Western Prairies
Points of Difference Private Rural Non-denominational
Positioning Creative/Innovative Rural, smalls town involvement Green Christians
International Diverse
Marketing Program Product
Field experience Relationships; businesses to
students Alumni
Place Alumni spread internationally Educating within
communities eProv
Price Scholarships Lower cost than larger
schools Promotion
University newspaper To businesses to
establish connections for students
Alumni
Financial Data Total budget doubled this year
compared to 2011-2012 year Marketing budget increased by more
than 300% 10% of UC credit hours in Business Revenue from workshops
OrganizationPROV
Buller Centre
Incubator
Take Ten Coffee Texts 4 Less BioMass
ProjectRural
Transit
Other Business
English Language Institute
University College
Business Admin
ProgramOther Majors
Seminary Performing Arts
PROV
Buller Centre
Incubator
Rural Transit
Biomass Project
Take Ten Coffee
Texts 4 Less
English Language Institute
University College
Business Admin
ProgramOther Majors
Seminary Performing Arts
PROV
Buller Centre
Incubator
Rural Transit Biomass Project
Take Ten Coffee Texts 4 Less
English Language Institute
University College
Business Admin
ProgramOther Majors
Seminary Performing Arts
PROV
Buller Centre
Incubator
Take Ten Coffee
Texts 4 Less
BioMass Project
Rural Transit
Other Business
English Language Institute
University College
Business Admin
ProgramOther Majors
Seminary Performing Arts
Implementation 4H clubs Churches Breakaway Fridge magnets
Technology Facebook eProv Improved Website
PR to local stations Slogan
Evaluation and Control Facebook Insights Student input Addition to application process Measure credit hours sold